VIRAL MARKETING OF BROADCAST CONTENT

• US 20080244655A1
• Filed: 03/28/2007
• Published: 10/02/2008
• Est. Priority Date: 03/28/2007
• Status: Abandoned Application

• Current Assignee: Nokia Corporation
• Original Assignee: Nokia Corporation
• Inventors: Suomela, Riku, Mattila, Ville-Veikko
• Application Number:
  US11/692,621
• Publication Number:
  US 20080244655A1
• Time in Patent Office: Days
• US Class Current: 725/46
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 2201/30 characterised by the use of a return channel, e.g. for collecting users' opinions, for returning broadcast space/time information or for requesting data
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04H 60/72 using electronic programme guides [EPG] focusing on identifying broadcast space time H04H60/39 ; menu type display of EPG in television receivers H04N21/47
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/4756 for rating content, e.g. scoring a recommended movie
• CPC Class Codes: H04N 21/4826 using recommendation lists, e.g. of programs or channels sorted out according to their score
• CPC Class Codes: H04N 21/64315 DVB-H
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73

Abstract

Viral marketing may be used in the delivery of broadcast content over networks such as DVB-H networks. By tracking and monitoring viewer recommendations and viewer responses to recommendations, content providers may target viewers and/or peer groups for marketing various types of content. Content may include advertisements, television programs, service announcements and the like. Feedback from viewers may be received on a user device through a backward or upstream channel. The viewers may be provided with a recommendation interface. In one or more configurations, the interface may be integrated into an electronic programming guide.

Claims

1. A method comprising:

providing, via a broadcast transmitter, a recommendation feedback option to a user device for a broadcast program;

receiving, a recommendation for the broadcast program from the user device;

storing the recommendation in association with the broadcast program; and

transmitting the recommendation to one or more other user devices.

2. A method of claim 1, wherein the broadcast transmitted includes a wireless communication transmitter.

3. A method of claim 1, wherein the recommendation feedback option is provided as part of an electronic program guide.

4. A method of claim 1, wherein transmitting the recommendation to one or more other user devices is performed via the broadcast transmitter.

5. A method of claim 1, wherein transmitting the recommendation to one or more other user devices is performed via a wireless communication transmitter.

6. A method of claim 1, wherein the recommendation is transmitted to the one or more other user devices as a part of an electronic program guide.

7. The method of claim 1, wherein the recommendation includes free form comments.

8. The method of claim 1, wherein transmitting the recommendation to one or more other user devices is performed in response to determining that a number of positive recommendations associated with the broadcast program meets a specified threshold.

9. The method of claim 1, wherein the recommendation is received through a backward channel receiver.

10. The method of claim 9, wherein the backward channel receiver includes a wireless communication receiver.

11. The method of claim 1, wherein the one or more other user devices are part of a peer group associated with the user device.

12. The method of claim 1, wherein transmitting the recommendation to one or more other user devices further comprises transmitting the broadcast program to the one or more other user devices.

13. A method comprising:

identifying a number of positive recommendations associated with a program distributed over a broadcast network;

identifying one or more viewers associated with the positive recommendations;

determining a strength of one or more other recommendations received from the identified one or more viewers;

determining to include the program in a broadcast channel lineup based on the number of positive recommendations associated with the program and the strength of the one or more other recommendations received from the identified one or more viewers; and

adding the program to the broadcast channel lineup.

14. The method of claim 13, wherein the strength of the one or more other recommendations corresponds to a number of other viewers receiving the one or more other recommendations who followed the one or more other recommendations.

15. The method of claim 13, wherein determining to include the program in a broadcast channel lineup based on the number of positive recommendations associated with the program and the strength of the one or more other recommendations made by the identified one or more viewers includes determining that the number of positive recommendations meets a threshold number of positive recommendations.

17. The method of claim 13, wherein at least one of the positive recommendations includes free form comments.

18. The method of claim 13, wherein identifying a number of positive recommendations associated with a program distributed over a broadcast network further comprises identifying a number of negative recommendations associated with the program.

16. The method of 13, wherein the broadcast network comprises a digital video broadcast-handheld (DVB-H) network.

19. A method comprising:

identifying one or more broadcast content viewers associated with first received recommendations;

determining a recommendation strength for at least one of the one or more broadcast content viewers, wherein the recommendation strength corresponds to one or more responses to the first received recommendations;

determining whether to send program content to the at least one of the one or more broadcast content viewers based on the determined recommendation strength; and

in response to determining to send the program content to the at least one of the one or more broadcast content viewers, transmitting the program content to a device of the viewer.

20. The method of claim 19, wherein the device of the viewer comprises a mobile telephone.

21. The method of claim 19, wherein the program content is transmitted through a Digital Video Broadcasting-Handheld (DVB-H) network.

22. The method of claim 21, wherein the first received recommendations are received through a backward channel of the DVB-H network.

23. The method of claim 19, further comprising determining whether a number of first received recommendations made by the at least one of the one or more broadcast content viewers meets a threshold number of recommendations.

24. The method of claim 19, wherein the program content comprises an advertisement.

25. A system comprising:

a processor;

a content management module configured to provide a recommendation feedback option to a user device for a broadcast program;

a recommendation module configured to;

receive a recommendation for the program from the user device, and

store the recommendation in association with the broadcast program; and

a communication module configured to transmit the recommendation to one or more other user devices.

26. The system of claim 25, wherein the communication module is configured to transmit the recommendation to the one or more other user devices in response to determining that a number of positive recommendations associated with the program meets a specified threshold.

27. The system of claim 25, wherein the recommendation is received through a backward channel in the broadcast network.

28. A system comprising:

a processor;

a recommendation module configured to;

identify one or more broadcast content viewers associated with received recommendations,

determine a recommendation strength for at least one of the one or more broadcast content viewers, wherein the recommendation strength corresponds to a number of other viewers who followed a first recommendation of the received recommendations provided by the at least one of the one or more broadcast content viewers, and

determine whether to send program content to the at least one of the one or more broadcast content viewers based on the determined recommendation strength; and

a communication module configured to transmit the program content to a device of the viewer in response to determining to send the program content to the at least one of the one or more broadcast content viewers.

29. The system of claim 28, wherein the communication module is configured to transmit the program content through a Digital Video Broadcasting-Handheld (DVB-H) network.

30. The system of claim 28, wherein the received recommendations are received through a backward channel of the DVB-H network.

31. A computer readable medium storing computer readable instructions that, when executed, cause a processor to perform a method comprising:

identifying one or more broadcast content viewers associated with received recommendations;

determining a recommendation strength for at least one of the one or more broadcast content viewers, wherein the recommendation strength corresponds to a number of other viewers who followed a first recommendation of the received recommendations provided by the at least one of the one or more broadcast content viewers;

determining whether to send program content to the at least one of the one or more broadcast content viewers based on the determined recommendation strength; and

in response to determining to send the program content to the at least one of the one or more broadcast content viewers, transmitting the program content to a device of the viewer.

32. The computer readable medium of claim 31, further comprising instructions for determining whether a number of recommendations made by the at least one of the one or more broadcast content viewers meets a threshold number of recommendations.

33. A computer readable medium storing computer readable instructions that, when executed, cause a processor to perform a method comprising:

providing, via a broadcast transmitter, a recommendation feedback option to a user device for a broadcast program;

receiving a recommendation for the program from the user device;

storing the recommendation in association with the program; and

transmitting the recommendation to one or more other user devices.

34. The computer readable medium of claim 33, wherein the recommendation feedback option is provided in an electronic program guide.