Systems and Methods to Target Predictive Location Based Content and Track Conversions
First Claim
1. A method that transmits information associated with a business location to a user of a mobile device and tracks if the business location is subsequently visited by the user of the mobile device, comprising:
- a) transmitting geographic information that indicates an area associated with the business location to the mobile device; and
,b) receiving information indicating that a location of the mobile device was subsequently within the area indicated by the geographic information.
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Accused Products
Abstract
Methods and systems that record the location of a user and transmit targeted content to a user based upon their current and past location information. A network is configured to include a server programmed with a database of targeted content, a database of location information, a database of user information, a database searching algorithm, and a wireless communication system capable of communicating with the user'"'"'s mobile device. The location of the mobile device is ascertained and recorded. The location information is analyzed to determine the routes taken by the user, businesses visited by the user, and other behaviors of the user. Targeted content is sent to the mobile device of the user and whether the user visits the physical locations associated with the targeted content is monitored. Payment systems, phone exchange systems, and other features may also be integrated to provide detailed conversion tracking to producers of targeted content and business owners.
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Citations
20 Claims
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1. A method that transmits information associated with a business location to a user of a mobile device and tracks if the business location is subsequently visited by the user of the mobile device, comprising:
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a) transmitting geographic information that indicates an area associated with the business location to the mobile device; and
,b) receiving information indicating that a location of the mobile device was subsequently within the area indicated by the geographic information. - View Dependent Claims (2, 3, 4)
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5. A method that gathers geographic information associated with a user of a mobile device and transmits targeted content to the user associated with the mobile device, comprising:
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a) obtaining a dataset including geographic information associated with the mobile device; b) processing the dataset to determine at least a likely course; and
,c) transmitting to the mobile device a content result set containing an element selected based upon at least the likely course. - View Dependent Claims (6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method that provides analytical data relating to physical business locations by collecting and processing data from a plurality of mobile devices, comprising:
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a) obtaining a dataset including geographic information associated with at least one of the plurality of mobile devices; and
,b) processing the dataset to determine analytical data associated with a business location. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification