SYSTEMS AND METHODS FOR MOBILE MEDIA SERVICES UTILIZING A SHORT FORM COMMAND STRUCTURE

• US 20080248819A1
• Filed: 02/05/2008
• Published: 10/09/2008
• Est. Priority Date: 02/05/2007
• Status: Active Grant

• Current Assignee: Aloft Media, LLC (Oso IP, LLC)
• Original Assignee: Boadin Technology LLC (Oso IP, LLC)
• Inventors: Smith, Daniel C., Massey, Kevin W., Odell, Jack, Singh, Rekha
• Granted Patent: US 8,224,298 B2
• Time in Patent Office: Days
• US Class Current: 455/466
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 3/493 Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals
• CPC Class Codes: H04W 4/14 Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals

Abstract

In embodiments of the present invention, systems and methods for media services may comprise transmitting a message comprising content to a handset, soliciting a response message, wherein the solicitation indicates a short form command structure for the response, receiving a response from the handset comprising a short form command, and processing the response using the short form command. User engagement may be facilitated by developing locally produced, personalized channels for delivery of relevant content. The mobile platform may enable building mobile-oriented communities around original content. Content may be local, authentic, relevant, insider, original, aggregated, a multi-modal mash-up, and the like.

Claims

1. A method, comprising:

transmitting a message comprising content to a handset;

soliciting a response message, wherein the solicitation indicates a short form command structure for the response;

receiving a response from the handset comprising a short form command; and

processing the response using the short form command.

2. The method of claim 1, wherein the short form command is at least one of a number, a letter, multiples of letters, short words, and a number and a letter.

3. The method of claim 1, wherein the short form command increments with each request for response.

4. The method of claim 1, wherein the short form command indicates a desire to receive all available content associated with the message.

5. The method of claim 1, wherein the short form command indicates that no further messages should be sent.

6. The method of claim 1, wherein the short form command indicates that the user should receive a phone call.

7. The method of claim 1, wherein the short form command is persistent for a defined period of time.

8. The method of claim 1, wherein the short form command is persistent until a set of commands allocated to at least one of the user and channel has been exhausted.

9. The method of claim 1, wherein the short form command is unique to at least one of an individual user, a set of users with similar subscription profiles, a channel, and each channel to which a user is subscribed.

10. The method of claim 1, wherein interpreting the short form command is done without regard to at least one of the channel the user is currently receiving messages from, a message the user received, and when a message was received by a user.

11. The method of claim 1, wherein the short form command facilitates navigation of content in a non-templated fashion, user acquisition, subscription, and profile management.

12. The method of claim 1, wherein the content of the message is transformed for delivery to the handset.

13. The method of claim 1, wherein the message content relates to at least one of weather, advertising, news, sports, entertainment, lifestyle, culture, community, user-generated content, and social networking.

14. The method of claim 1, wherein the message is transmitted via at least one of SMS, MMS, WAP, the Internet, and e-mail.

15-28. -28. (canceled)

29. A method of advertising on a mobile media services platform, comprising:

delivering a message comprising content to a user handset and associating an advertisement with the message;

offering the user additional advertisement information from within the advertisement;

associating at least one request for response with the offer, wherein the request for response is associated with a short form command structure; and

transmitting the additional advertisement information in accordance with the short form command.

30. The method of claim 29, further comprising tracking the short form command to target advertisements to specific users.

31. The method of claim 29, further comprising tracking the short form command to measure unique impressions.

32. The method of claim 29, wherein the advertisement is associated contextually with the content.

33. The method of claim 29, wherein the additional advertisement information is associated contextually with the content.

34. The method of claim 29, wherein the additional advertisement information is accessible on at least one of the Internet, a Web search page, Internet Yellow Pages, mobile search, SMS, WAP, directory assistance, an instant message, a click-to-call link, another channel, e-mail, and a podcast.

35. The method of claim 29, wherein transmitting comprises accessing a WAP interface.

36. The method of claim 29, wherein transmitting comprises accessing an internet browser.

37. The method of claim 29, wherein transmitting comprises accessing a telephony function.

38. The method of claim 29, wherein transmitting comprises accessing an e-mail application.

39. The method of claim 29, wherein the short form command is at least one of a number, a letter, multiples of letters, short words, and a number and a letter.

40. The method of claim 29, wherein the short form command increments with each request for response.

41. The method of claim 29, wherein the short form command indicates a desire to receive all available content associated with the message.

42. The method of claim 29, wherein the short form command indicates that no further messages should be sent.

43. The method of claim 29, wherein the short form command indicates that the user should receive a phone call.

44. The method of claim 29, wherein the short form command is persistent for a defined period of time.

45. The method of claim 29, wherein the short form command is persistent until a set of commands allocated to at least one of the user and channel has been exhausted.

46. The method of claim 29, wherein the short form command is unique to at least one of an individual user, a set of users with similar subscription profiles, a channel, and each channel to which a user is subscribed.

47. The method of claim 29, wherein disambiguating the short form command is done without regard to at least one of the channel the user is currently receiving messages.

48-66. -66. (canceled)