METHOD AND APPARATUS FOR PREFERRED CUSTOMER MARKETING DELIVERY BASED ON BIOMETRIC DATA FOR A CUSTOMER
First Claim
1. A computer implemented method for automatically determining a marketing status for a customer, the computer implemented method comprising:
- receiving biometric readings for the customer from a set of biometric devices associated with a retail facility to form the biometric data, wherein the biometric data is data describing a set of physiological responses of the customer, and wherein the biometric data is gathered in real-time as the customer is shopping at the retail facility;
analyzing the biometric data to identify a set of marketing initiation factors, wherein the marketing initiation factors indicate a degree of receptivity of the customer to marketing messages;
responsive to the set of marketing initiation factors indicating the customer is unreceptive to marketing messages, setting the marketing status for the customer to a negative market status, wherein a negative marketing status indicates that customized marketing messages are not generated or transmitted to any display devices for display to the customer; and
responsive to the set of marketing initiation factors indicating initiation of marketing to the customer, generating a customized marketing message for the customer.
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Accused Products
Abstract
A computer implemented method, apparatus, and computer usable program product for automatically determining a marketing status for a customer. Biometric readings for the customer are received from a set of biometric devices associated with a retail facility to form biometric data describing a set of physiological responses of the customer. The biometric data is analyzed to identify a set of marketing initiation factors that indicate a degree of receptivity of the customer to marketing messages. In response to the set of marketing initiation factors indicating initiation of marketing to the customer, a customized marketing message is generated for the customer. The customized marketing message is transmitted to a display device for display to the customer in real-time as the customer is shopping.
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Citations
25 Claims
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1. A computer implemented method for automatically determining a marketing status for a customer, the computer implemented method comprising:
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receiving biometric readings for the customer from a set of biometric devices associated with a retail facility to form the biometric data, wherein the biometric data is data describing a set of physiological responses of the customer, and wherein the biometric data is gathered in real-time as the customer is shopping at the retail facility; analyzing the biometric data to identify a set of marketing initiation factors, wherein the marketing initiation factors indicate a degree of receptivity of the customer to marketing messages; responsive to the set of marketing initiation factors indicating the customer is unreceptive to marketing messages, setting the marketing status for the customer to a negative market status, wherein a negative marketing status indicates that customized marketing messages are not generated or transmitted to any display devices for display to the customer; and responsive to the set of marketing initiation factors indicating initiation of marketing to the customer, generating a customized marketing message for the customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A computer program product comprising:
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a computer usable medium including computer usable program code for automatically determining a marketing status for a customer, said computer program product comprising; computer usable program code for receiving biometric readings for the customer from a set of biometric devices associated with a retail facility to form the biometric data, wherein the biometric data is data describing a set of physiological responses of the customer, and wherein the biometric data is gathered in real-time as the customer is shopping at the retail facility; computer usable program code for analyzing the biometric data to identify a set of marketing initiation factors, wherein the marketing initiation factors indicate a degree of receptivity of the customer to marketing messages; computer usable program code for setting the marketing status for the customer to a negative market status in response to the set of marketing initiation factors indicating the customer is unreceptive to marketing messages, wherein a negative marketing status indicates that customized marketing messages are not generated or transmitted to any display devices for display to the customer; and computer usable program code for generating a customized marketing message for the customer in response to the set of marketing initiation factors indicating initiation of marketing to the customer. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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21. A data processing system for automatically determining a marketing status for a customer, the data processing system comprising:
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a bus system; a communications system connected to the bus system; a memory connected to the bus system, wherein the memory includes computer usable program code; and a processing unit connected to the bus system, wherein the processing unit executes the computer usable program code to receive biometric readings for the customer from a set of biometric devices associated with a retail facility to form the biometric data, wherein the biometric data is data describing a set of physiological responses of the customer, and wherein the biometric data is gathered in real-time as the customer is shopping at the retail facility;
process the biometric data to form dynamic data for the customer;
analyzing the dynamic data to identify a set of marketing initiation factors, wherein the marketing initiation factors indicate a degree of receptivity of the customer to marketing messages;
set the marketing status for the customer to a negative market status in response to the set of marketing initiation factors indicating the customer is unreceptive to marketing messages, wherein a negative marketing status indicates that customized marketing messages are not generated or transmitted to any display devices for display to the customer; and
generate a customized marketing message for the customer in response to the set of marketing initiation factors indicating initiation of marketing to the customer. - View Dependent Claims (22, 23)
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24. A system for automatically determining a marketing status for a customer, the data processing system comprising:
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a set of biometric detectors associated with a retail facility, wherein the biometric detectors capture biometric readings for the customer to form biometric data, wherein the biometric data is data describing a set of physiological responses of the customer, and wherein the biometric data is gathered in real-time as the customer is shopping at the retail facility; an analysis server, wherein the analysis server processes the biometric data to form dynamic data for the customer; and a marketing initiation engine, wherein the marketing initiation engine analyzes the dynamic data to identify a set of marketing initiation factors and set a marketing status for the customer to a negative market status in response to the set of marketing initiation factors indicating the customer is unreceptive to marketing messages, wherein customized marketing messages are not generated or transmitted to any display devices associated with the customer. - View Dependent Claims (25)
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Specification