Providing Information About Content Distribution

• US 20080249850A1
• Filed: 04/03/2007
• Published: 10/09/2008
• Est. Priority Date: 04/03/2007
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Miller, Steve, Bardin, Ariel H., Szybalski, Andrew, Abdoolcarim, Mohammed, Mullings, Howard P., Brokaw, Susanne, Harik, Nadine
• Application Number:
  US11/695,861
• Publication Number:
  US 20080249850A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Providing information about content distribution includes receiving a request for information regarding at least one content distribution activity that has previously been created to be performed in at least one of a plurality of media types. The method includes obtaining content distribution information regarding the at least one content distribution activity. The method includes presenting the content distribution information in a graphical user interface that is configured to display content distribution activities for each of the media types. Managing multiple media type distribution in an advertising campaign includes identifying plural distribution media types for inclusion in at least one campaign. The method includes setting distribution characteristics in each of the plural distribution media types for the campaign. The method includes presenting campaign information to a user that aggregates results over more than one of the plural distribution media types.

Claims

1. A computer-implemented method for providing information about content distribution, the method comprising:

receiving a request for information regarding at least one content distribution activity that has previously been created to be performed in at least one of a plurality of media types;

obtaining content distribution information regarding the at least one content distribution activity; and

presenting the content distribution information in a graphical user interface that is configured to display content distribution activities for each of the media types.

2. The computer-implemented method of claim 1, wherein the request is associated with an account registered in a multimedia content distribution platform, further comprising:

identifying, before presenting the content distribution information, the at least one content distribution activity in the multimedia content distribution platform using the account.

3. The computer-implemented method of claim 1, wherein the at least one content distribution activity is an advertisement campaign created to be presented in one of the plurality of media types.

4. The computer-implemented method of claim 1, wherein the plurality of media types includes at least one selected from:

an online medium, a wireless medium, an audio medium, a radio medium, a visual medium, an audiovisual medium, a television medium, a telephone medium, a print medium, and combinations thereof.

5. The computer-implemented method of claim 1, wherein several content distribution activities have previously been created to be performed in at least some of the plurality of media types, further comprising:

aggregating at least part of content distribution information for each of the several content distribution activities into an aggregate content distribution information; and

presenting the aggregate content distribution information in the graphical user interface.

6. The computer-implemented method of claim 1, further comprising:

receiving an input to change a setting of the at least one content distribution activity, the input being generated under guidance of the graphical user interface; and

modifying, in response to the input, an instruction configured for causing the at least one content distribution activity to be performed.

7. The computer-implemented method of claim 6, wherein modifying the instruction comprises performing at least one selected from the group consisting of:

starting the activity, pausing the activity, ending the activity, deleting the activity, setting a budget for the activity, changing a characteristic of the activity, and combinations thereof.

8. The computer-implemented method of claim 1, further comprising:

receiving an input to create another content distribution activity, the input being generated under guidance of the graphical user interface and indicating at least one of the plurality of media types to be used for the other content distribution activity; and

creating, in response to the input, the other content distribution activity to be performed in the indicated media type.

9. A computer program product tangibly embodied in a computer-readable medium and comprising instructions that when executed by a processor perform a method for providing information about content distribution, the method comprising:

receiving a request for information regarding at least one content distribution activity that has previously been created to be performed in at least one of a plurality of media types;

obtaining content distribution information regarding the at least one content distribution activity; and

presenting the content distribution information in a graphical user interface that is configured to display content distribution activities for each of the media types.

10. A system comprising:

a multimedia content distribution platform configured to manage at least one content distribution activity in any of a plurality of media types; and

a graphical user interface interacting with the a multimedia content distribution platform and configured to;

(i) guide submission of a request to the multimedia content distribution platform for information regarding the at least one content distribution activity; and

(ii) present content distribution information relating to the at least one content distribution activity that the multimedia content distribution platform obtains.

11. The system of claim 10, wherein several content distribution activities have previously been created to be performed in at least some of the plurality of media types, and wherein the multimedia content distribution platform is configured to aggregate at least part of content distribution information for each of the several content distribution activities into an aggregate content distribution information, and present the aggregate content distribution information in the graphical user interface.

12. The system of claim 10, further comprising:

an activity management module configured to at least initiate content distribution activities in any of the plurality of media types.

13. The system of claim 12, wherein content distribution activities in at least one of the plurality of media are performed by a system other than the activity management module, and wherein the activity management module is configured to communicate with the other system regarding the content distribution activities in the at least one of the plurality of media.

14. The system of claim 12, wherein the multimedia content distribution platform is configured for:

receiving an input to change a setting of the at least one content distribution activity, the input being generated under guidance of the graphical user interface; and

modifying, in response to the input, an instruction for the activity management module regarding the at least one content distribution activity.

15. The system of claim 12, wherein the multimedia content distribution platform is configured for:

receiving an input to create another content distribution activity, the input being generated under guidance of the graphical user interface and indicating at least one of the plurality of media types to be used for the other content distribution activity; and

creating, in response to the input and for the activity management module, the other content distribution activity to be performed in the indicated media type.

16. A computer program product tangibly embodied in a computer-readable medium, the computer program product including instructions that, when executed, generate on a display device a graphical user interface for providing information about content distribution, the graphical user interface including:

a plurality of areas regarding content distribution activities, each of the areas being associated with at least one of a plurality of media types and being configured for managing at least one content distribution activity that is created to be performed in the associated media type and informing about the at least one content distribution activity.

17. The computer program product of claim 16, wherein several content distribution activities have previously been created to be performed in at least some of the plurality of media types, and wherein the graphical user interface further includes:

an area for presenting an aggregate content distribution information, the aggregate content distribution information generated by aggregating at least part of content distribution information for each of the several content distribution activities.

18. The computer program product of claim 16, wherein the graphical user interface further includes:

an input control for generating an input to change a setting of the at least one content distribution activity, wherein, in response to the input, an instruction configured for causing the at least one content distribution activity to be performed is modified.

19. The computer program product of claim 16, wherein the graphical user interface further includes:

an input control for generating an input to create another content distribution activity, the input indicating at least one of the plurality of media types to be used for the other content distribution activity, wherein, in response to the input, the other content distribution activity to be performed in the indicated media type is created.

20. A computer-implemented method for managing multiple media type distribution in an advertising campaign, the method comprising:

identifying plural distribution media types for inclusion in at least one campaign;

setting distribution characteristics in each of the plural distribution media types for the campaign;

presenting campaign information to a user that aggregates results over more than one of the plural distribution media types.

21. The computer-implemented method of claim 20, further comprising managing activities for the plural distribution media types.

22. The computer-implemented method of claim 21, wherein managing the activities comprises at least initiating the activities to be performed in the respective plural distribution media types.

23. The computer-implemented method of claim 21, wherein managing the activities further comprises changing an aspect of an activity for at least one of the plural distribution media types.

24. The computer-implemented method of claim 23, wherein the change is applied to several of the plural distribution media types and wherein the change is initiated by a single command generated by a user.

25. A computer program product tangibly embodied in a computer-readable medium and comprising instructions that when executed by a processor perform a method for managing multiple media-type distribution in an advertising campaign, the method comprising:

identifying plural distribution media types for inclusion in at least one campaign;

setting distribution characteristics in each of the plural distribution media types for the campaign;

presenting campaign information to a user that aggregates results over more than one of the plural distribution media types.