System for generating advertising creatives

• US 20080249855A1
• Filed: 04/04/2007
• Published: 10/09/2008
• Est. Priority Date: 04/04/2007
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Collins, Robert J., Apodaca, Paul J., Wand, Adam J.
• Application Number:
  US11/732,688
• Publication Number:
  US 20080249855A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system is described for generating advertising creatives. The system may include a processor and a memory. The memory may be operatively connected to the processor and may store an ad group of an advertiser, a first set of creative components relating to the ad group, a second set of creative components relating to the ad group, a set of matched groups of creative components, and a set of destination URLs relating to the ad group. The processor may identify the ad group, the first set of creative components, the second set of creative components and the set of destination URLs, match each creative component in the first set of creative components to each creative component in the second set of creative components to create a set of matched groups of creative components and match each matched group of creative components to each destination URL in the set of destination URLs thereby generating advertising creatives.

Claims

1. A method for generating advertising creatives, comprising:

identifying an ad group of an advertiser;

identifying a first set of creative components relating to the ad group;

identifying a second set of creative components relating to the ad group;

identifying a set of destination URLs relating to the ad group;

matching each creative component in the first set of creative components to each creative component in the second set of creative components to create a set of matched groups of creative components; and

matching each matched group of creative components in the set of matched groups to each destination URL in the set of destination URLs to generate one or more advertising creatives.

2. The method of claim 1 wherein the first set of creative components comprises a set of advertisement titles relating to the ad group.

3. The method of claim 1 wherein the second set of creative components comprises a set of advertisement descriptions relating to the ad group.

4. The method of claim 3 wherein the advertisement descriptions comprise full advertisement descriptions and half advertisement descriptions.

5. The method of claim 1 wherein a creative component in the first set of creative components is based on a set of search terms bid on.

6. The method of claim 1 wherein a creative component in the second set of creative components is based on a set of search terms bid on.

7. The method of claim 1 wherein identifying a first set of creative components relating to the ad group further comprises processing the first set of creative components.

9. The method of claim 7 wherein processing the first set of creative components comprises substituting a set of consecutive characters within a creative component in the first set of creative components with a second set of consecutive characters.

10. The method of claim 1 wherein identifying a second set of creative components relating to the ad group further comprises processing the second set of creative components.

11. The method of claim 10 wherein processing the second set of creative components comprises modifying at least one of a word order, a punctuation, a spelling, a plurality, a grammar, and a capitalization of a creative component in the second set of creative components.

13. The method of claim 1 further comprising processing the one or more advertising creatives.

14. The method of claim 13 wherein processing the one or more advertising creatives further comprises modifying at least one of a word order, a punctuation, a spelling, a plurality, a grammar and a capitalization of the one or more advertising creatives.

16. The method of claim 13 wherein processing the one or more advertising creatives further comprises ranking each advertising creative in the one or more advertising creatives based on a relevance of each advertising creative to a keyword bid on for the ad group.

8. (canceled)

12. (canceled)

15. (canceled)

17. A method of generating creative components comprising:

identifying an ad group of an advertiser;

identifying a data relating to the ad group;

identifying a set of destination URLs referring to a set of web sites each containing a content relating to the ad group; and

generating one or more creative components based on the content of the each web site in the set of web sites.

18. The method of claim 17 wherein the data relating to the ad group comprises at least one of a name of the ad group, an advertisement title, an advertisement description, an advertisement half-description, and a search keyword bid on for the ad group.

19. The method of claim 17 further comprising processing the one or more creative components.

20. The method of claim 19 wherein processing the one or more creative components further comprises modifying at least one of a word order, a punctuation, a spelling, a plurality, a grammar, and a capitalization of the one or more creative components.

21. The method of claim 19 wherein processing the one or more creative components comprises replacing a set of consecutive characters within the one or more creative components with a second set of consecutive characters.

22. A system for generating advertising creatives, comprising:

a memory to store an ad group of an advertiser, a first set of creative components relating to the ad group, a second set of creative components relating to the ad group, a set of matched groups of creative components, a set of destination URLs relating to the ad group, and one or more advertising creatives; and

a processor operatively connected to the memory, which identifies the ad group, the first set of creative components related to the ad group, the second set of creative components related to the ad group and the set of destination URLs relating to the ad group, matches each creative component in the first set of creative components to each creative component in the second set of creative components to create a set of matched groups of creative components and matching each matched group of creative components in the set of matched groups of creative components to each destination URL in the set of destination URLs to generate one or more advertising creatives.

23. The system of claim 22 wherein the first set of creative components comprises a set of advertisement titles relating to the ad group.

24. The system of claim 22 wherein the second set of creative components comprises a set of advertisement descriptions relating to the ad group.

25. The system of claim 22 further comprising an interface operatively connected to the memory and the processor to communicate with the advertiser.

26. The system of claim 25 further comprising communicating the generated advertising creatives to the advertiser.

27. The system of claim 22 wherein the processor performs an editorial quick check on each advertising creative in the one or more advertising creatives.

28. The system of claim 22 wherein the processor ranks each advertising creative in the one or more advertising creatives based on a relevance of each advertising creative to a keyword bid on by the advertiser for the ad group.