METHOD AND APPARATUS FOR GENERATING CUSTOMIZED MARKETING MESSAGES AT THE CUSTOMER LEVEL BASED ON BIOMETRIC DATA

• US 20080249856A1
• Filed: 05/03/2007
• Published: 10/09/2008
• Est. Priority Date: 04/03/2007
• Status: Active Grant

• Current Assignee: Daedalus Blue LLC
• Original Assignee: International Business Machines Corporation
• Inventors: Kraemer, James R., Angell, Robert Lee
• Granted Patent: US 9,031,857 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0271 Personalized advertisement

Abstract

A computer implemented method, apparatus, and computer usable program code for customizing digital media marketing messages using biometric data. In one embodiment, data is received from a set of biometric devices associated with a retail facility to form the biometric data. The biometric data is associated with a given customer. The biometric data is processed to form dynamic data. The dynamic data is analyzed using a data model to identify personalized marketing message criteria for the customer. A customized marketing message is generated using the personalized marketing message criteria.

Claims

1. A computer implemented method for generating customized marketing messages for a customer using biometric data, the computer implemented method comprising:

receiving data from a set of biometric devices associated with a retail facility to form the biometric data, wherein the biometric data is associated with a customer;

processing the biometric data to form dynamic data;

analyzing the dynamic data using a data model to identify personalized marketing message criteria for the customer; and

generating a customized marketing message for the customer using the personalized marketing message criteria.

2. The computer implemented method of claim 1 wherein processing the biometric data associated with the customer further comprises:

processing the biometric data with external data to form the dynamic data, wherein external data is data gathered by a set of detectors located outside the retail facility and wherein external data identifies a presence of a set of customers outside the retail facility.

3. The computer implemented method of claim 1 wherein processing the biometric data associated with the customer further comprises:

processing the biometric data with internal data to form the dynamic data, wherein the internal data is data associated with a customer that is gathered by a set of detectors located inside the retail facility.

4. The computer implemented method of claim 1 wherein the set of biometric devices associated with the retail facility includes at least one biometric device located outside the retail facility for gathering the biometric data associated with the customer.

5. The computer implemented method of claim 1 wherein the set of biometric devices associated with the retail facility includes at least one biometric device located inside the retail facility for gathering the biometric data associated with the customer.

6. The computer implemented method of claim 1 wherein analyzing the dynamic data using a data model to identify personalized marketing message criteria for the customer further comprises:

serially analyzing the dynamic data in a set of data models, wherein results of analyzing the dynamic data in a first data model is utilized as input for analysis in a next data model in the set of data models.

7. The computer implemented method of claim 1 wherein biometric data is data regarding a status state of a customer.

8. The computer implemented method of claim 1 wherein biometric data is data regarding a set of physiological responses of the customer.

9. The computer implemented method of claim 1 further comprising:

detecting a change in a biometric reading associated with the customer that exceeds a threshold change; and

responsive to a determination that the customer was viewing an item or a marketing message when the change in the biometric reading occurred, associating the change in the biometric reading with the item or the marketing message to form the biometric data.

10. The computer implemented method of claim 9 wherein the biometric reading is a measurement of a vital statistics of the customer over a given period of time.

11. The computer implemented method of claim 10 wherein the vital statistics of the customer includes at least one of a heart rate of the customer, respiratory rate, and blood pressure.

12. The computer implemented method of claim 9 wherein the biometric reading is at least one of a measurement of a change in voice stress for the voice of the customer and a measurement of a change in a dilation of a pupil of the customer.

13. The computer implemented method of claim 1 further comprising:

dynamically identifying the customer using a biometric device.

14. The computer implemented method of claim 13 wherein the biometric device is a fingerprint scanning device and further comprising:

identifying the customer using a fingerprint of the customer, wherein the fingerprint of the customer is obtained from the fingerprint scanning device.

15. The computer implemented method of claim 1 further comprising:

delivering the customized marketing message to a display device associated with the customer for display to the customer, wherein the customized marketing message is dynamically updated in response to the biometric data associated with the customer.

16. The computer implemented method of claim 1 wherein the biometric data is gathered by at least one biometric device in the set of biometric devices located outside of the retail facility.

17. The computer implemented method of claim 1 wherein the biometric data is gathered by at least one biometric device in the set of biometric devices located inside of the retail facility.

18. A computer program product comprising:

a computer usable medium including computer usable program code for customizing marketing messages using biometric data, said computer program product comprising;

computer usable program code for receiving data from a set of biometric devices associated with a retail facility to form the biometric data, wherein the biometric data is associated with a customer;

computer usable program code for processing the biometric data to form dynamic data;

computer usable program code for analyzing the dynamic data using a data model to identify personalized marketing message criteria for the customer;

computer usable program code for generating a customized marketing message for the customer using the personalized marketing message criteria.

19. The computer program product of claim 18 further comprising:

computer usable program code for processing the biometric data with external data to form the dynamic data, wherein external data is data gathered by a set of detectors located outside the retail facility and wherein external data identifies a presence of a set of customers outside the retail facility.

20. The computer program product of claim 18 further comprising:

computer usable program code for processing the biometric data with internal data to form the dynamic data, wherein the internal data is data associated with a customer that is gathered by a set of detectors located inside the retail facility.

21. The computer program product of claim 18 wherein the set of detectors associated with the retail facility includes at least one biometric device located inside the retail facility for gathering the biometric data associated with the customer.

22. The computer program product of claim 18 further comprising:

computer usable program code for detecting a change in a biometric reading associated with the customer that exceeds a threshold change; and

computer usable program code for associating the change in the biometric reading with the item or the marketing message to form the biometric data in response to a determination that the customer was viewing an item or a marketing message when the change in the biometric reading occurred.

23. The computer program product of claim 18 further comprising:

computer usable program code for delivering the customized marketing message to a display device associated with the customer for display to the customer, wherein the customized marketing message is dynamically updated in response to the biometric data associated with the customer.

24. The computer program product of claim 18 further comprising:

computer usable program code for dynamically identifying the customer using a biometric device.

25. The computer program product of claim 24 wherein the biometric device is a fingerprint scanning device and further comprising:

computer usable program code for identifying the customer using a fingerprint of the customer, wherein the fingerprint of the customer is obtained from the fingerprint scanning device.

26. A system for customizing marketing messages at the customer level using biometric data, the system comprising:

a set of biometric devices associated with a retail facility, wherein the set of biometric devices gathers data associated with a customer to form biometric data,

an analysis server, wherein the analysis server processes the biometric data to form dynamic data, and wherein the analysis server analyzes the dynamic data using a data model to identify personalized marketing message criteria for the customer; and

a dynamic marketing message assembly, wherein the dynamic marketing message assembly generates a customized marketing message for the customer using the personalized marketing message criteria.

27. The system of claim 26 wherein the set of biometric devices associated with a retail facility further comprises:

a set of biometric devices located externally to the retail facility, wherein the set of biometric devices located externally to the retail facility generates data associated with the customer to form the biometric data.

28. The system of claim 26 wherein the set of biometric devices associated with a retail facility further comprises:

a set of biometric devices located inside the retail facility, wherein the set of biometric devices located inside the retail facility generates data associated with the customer to form the biometric data.

29. The system of claim 26 wherein the set of biometric devices associated with the retail facility further comprises:

a biometric device coupled to a shopping cart, wherein the biometric device coupled to the shopping cart gathers data associated with the customer to form the biometric data.

30. The system of claim 26 further comprising:

a biometric device coupled to a shopping basket associated with the customer.

31. The system of claim 26 further comprising:

a biometric device coupled to a shelf associated with the retail facility, wherein the biometric device gathers data associated with the customer to form the biometric data.

32. The system of claim 26 wherein the set of biometric devices associated with a retail facility further comprises:

a biometric device coupled to a handle of a shopping cart.

33. The system of claim 26 wherein at least one biometric device in the set of biometric devices associated with the retail facility includes a biometric device, wherein the biometric device gathers biometric data for dynamically identifying the customer.

34. The system of claim 26 wherein the at least one biometric device in the set of biometric devices for dynamically identifying the customer includes at least one of a fingerprint scanner, a thumbprint scanner, a palm scanner, a retina scanner, and a voice print scanner.

35. The system of claim 26 further comprising:

a biometric device coupled to a display device associated with the customer.