AUTOMATICALLY GENERATING AN OPTIMAL MARKETING MODEL FOR MARKETING PRODUCTS TO CUSTOMERS
First Claim
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1. A computer implemented method for generating an optimized marketing model for marketing items in a retail facility, the computer implemented method comprising:
- parsing event data to identify patterns of events, wherein the event data comprises metadata describing events associated with the retail facility;
identifying the events in the patterns of events that achieve a target outcome to form optimized events; and
generating a marketing strategy using the optimized events to form the optimized marketing model.
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Abstract
A computer implemented method, apparatus, and computer usable program code generating an optimized marketing model for marketing products to customers in a retail facility. In one embodiment, event data is parsed to identify patterns of events, wherein the event data comprises metadata describing events associated with the retail facility; events in the patterns of events that achieve a target outcome are identified to form optimized events. A marketing strategy is generated using the optimized events to form the optimized marketing model.
124 Citations
20 Claims
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1. A computer implemented method for generating an optimized marketing model for marketing items in a retail facility, the computer implemented method comprising:
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parsing event data to identify patterns of events, wherein the event data comprises metadata describing events associated with the retail facility; identifying the events in the patterns of events that achieve a target outcome to form optimized events; and generating a marketing strategy using the optimized events to form the optimized marketing model. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer program product comprising:
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computer usable program code for generating an optimized marketing model for marketing items in a retail facility, the computer program product comprising; computer usable program code for parsing event data using data mining techniques to identify patterns of events, wherein the event data comprises metadata describing events associated with the retail facility; computer usable program code for identifying the events in the patterns of events that achieve a target outcome to form optimized events; and computer usable program code for generating a marketing strategy using the optimized events to form the optimized marketing model. - View Dependent Claims (12, 13, 14, 15)
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16. A system for generating an optimized marketing model for marketing items in a retail facility, the system comprising:
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a database, wherein the database stores event data associated with the retail facility; an analysis server, wherein the analysis server parses the event data using data mining techniques to identify patterns of events, wherein the event data comprises metadata describing events associated with the retail facility;
identifies the events in the patterns of events that achieve a target outcome to form optimized events; and
generates a marketing strategy using the optimized events to form the optimized marketing model. - View Dependent Claims (17, 18, 19, 20)
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Specification