GENERATING CUSTOMIZED MARKETING CONTENT TO IMPROVE CROSS SALE OF RELATED ITEMS
First Claim
1. A computer implemented method for generating customized marketing messages for correlated items, the computer implemented method comprising:
- identifying an item selected by a customer to form a selected item;
identifying each item in a list of correlated items associated with the selected item to form a set of correlated items, wherein a correlated item in the set of correlated items provides a different basic functionality than the selected item;
analyzing a set of dynamic data associated with the customer using a set of data models to identify personalized marketing message criteria for the customer, wherein the dynamic data associated with the customer is generated in real-time as the customer is shopping;
generating a customized marketing message using the personalized marketing message criteria, wherein the customized marketing message comprises a marketing message for at least one item in the set of correlated items.
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Accused Products
Abstract
A computer implemented method, apparatus, and computer usable program code for generating customized marketing messages for marketing correlated items. In one embodiment, an item selected by a customer is identified to form a selected item. Items in a list of correlated items associated with the selected item are identified to form a set of correlated items. A correlated item in the set of correlated items provides a different basic functionality than the selected item. A set of dynamic data associated with the customer is analyzed using a set of data models to identify personalized marketing message criteria for the customer. The dynamic data associated with the customer is generated in real-time as the customer is shopping. A customized marketing message is generated using the personalized marketing message criteria. The customized marketing message comprises a marketing message for at least one item in the set of correlated items.
92 Citations
25 Claims
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1. A computer implemented method for generating customized marketing messages for correlated items, the computer implemented method comprising:
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identifying an item selected by a customer to form a selected item; identifying each item in a list of correlated items associated with the selected item to form a set of correlated items, wherein a correlated item in the set of correlated items provides a different basic functionality than the selected item; analyzing a set of dynamic data associated with the customer using a set of data models to identify personalized marketing message criteria for the customer, wherein the dynamic data associated with the customer is generated in real-time as the customer is shopping; generating a customized marketing message using the personalized marketing message criteria, wherein the customized marketing message comprises a marketing message for at least one item in the set of correlated items. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computer program product comprising:
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a computer usable medium including computer usable program code for generating customized marketing messages for correlated items, said computer program product comprising; computer usable program code for identifying an item selected by a customer to form a selected item; computer usable program code for identifying each item in a list of correlated items associated with the selected item to form a set of correlated items, wherein a correlated item in the set of correlated items provides a different basic functionality than the selected item; computer usable program code for analyzing a set of dynamic data associated with the customer using a set of data models to identify personalized marketing message criteria for the customer, wherein the dynamic data associated with the customer is generated in real-time as the customer is shopping; computer usable program code for generating a customized marketing message using the personalized marketing message criteria, wherein the customized marketing message comprises a marketing message for at least one item in the set of correlated items. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. A data processing system for generating customized marketing messages for a customer, the data processing system comprising:
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a bus system; a communications system connected to the bus system; a memory connected to the bus system, wherein the memory includes computer usable program code; and a processing unit connected to the bus system, wherein the processing unit executes the computer usable program code to identify an item selected by a customer to form a selected item;
identify each item in a list of correlated items associated with the selected item to form a set of correlated items, wherein a correlated item in the set of correlated items provides a different basic functionality than the selected item;
analyze a set of dynamic data associated with the customer using a set of data models to identify personalized marketing message criteria for the customer, wherein the dynamic data associated with the customer is generated in real-time as the customer is shopping;
generate a customized marketing message using the personalized marketing message criteria, wherein the customized marketing message comprises a marketing message for at least one item in the set of correlated items. - View Dependent Claims (21)
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22. A system for generating customized marketing messages for correlated items, the system comprising:
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an analysis server, wherein the analysis server identifies an item selected by a customer to form a selected item;
identifies each item in a list of correlated items associated with the selected item to form a set of correlated items, wherein a correlated item in the set of correlated items provides a different basic functionality than the selected item;
analyzes a set of dynamic data associated with the customer using a set of data models to identify personalized marketing message criteria for the customer, wherein the dynamic data associated with the customer is generated in real-time as the customer is shopping; anda dynamic marketing message assembly, wherein the dynamic marketing message assembly generates a customized marketing message using the personalized marketing message criteria, wherein the customized marketing message comprises a marketing message for at least one correlated item in the set of correlated items. - View Dependent Claims (23, 24, 25)
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Specification