RECIPE AND PROJECT BASED MARKETING AND GUIDED SELLING IN A RETAIL STORE ENVIRONMENT
First Claim
1. A computer implemented method for generating project based marketing messages to a customer in a retail facility, the computer implemented method comprising:
- identifying at least one item selected by the customer for purchase;
identifying a task that requires the at least one item for completion of the task;
retrieving a set of additional items recommended for completion of the task, wherein the customer has not selected the items in the set of additional items for purchase; and
generating a customized marketing message for at least one item in the set of additional items recommended for completion of the task, wherein the customized marketing message is generated in real-time as the customer is shopping.
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0 Petitions
Accused Products
Abstract
A computer implemented method, apparatus, and computer program product for generating project based marketing messages to a customer in a retail facility. In one embodiment, at least one item selected by the customer for purchase is identified. A task that requires the at least one item for completion of the task is identified. A set of additional items recommended for completion of the task is retrieved. The customer has not selected the items in the set of additional items for purchase. A customized marketing message for at least one item in the set of additional items recommended for completion of the task is generated. The customized marketing message is generated in real-time as the customer is shopping.
159 Citations
25 Claims
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1. A computer implemented method for generating project based marketing messages to a customer in a retail facility, the computer implemented method comprising:
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identifying at least one item selected by the customer for purchase; identifying a task that requires the at least one item for completion of the task; retrieving a set of additional items recommended for completion of the task, wherein the customer has not selected the items in the set of additional items for purchase; and generating a customized marketing message for at least one item in the set of additional items recommended for completion of the task, wherein the customized marketing message is generated in real-time as the customer is shopping. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A computer program product comprising:
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a computer usable medium including computer usable program code for generating project based marketing messages to a customer in a retail facility, said computer program product comprising; computer usable program code for identifying at least one item selected by the customer for purchase; computer usable program code for identifying a task that requires the at least one item for completion of the task; computer usable program code for retrieving a set of additional items recommended for completion of the task, wherein the customer has not selected the items in the set of additional items for purchase; and computer usable program code for generating a customized marketing message for at least one item in the set of additional items recommended for completion of the task, wherein the customized marketing message is generated in real-time as the customer is shopping. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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21. A data processing system for generating project based customized marketing messages for a customer, the data processing system comprising:
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a bus system; a communications system connected to the bus system; a memory connected to the bus system, wherein the memory includes computer usable program code; and a processing unit connected to the bus system, wherein the processing unit executes the computer usable program code to identify at least one item selected by the customer for purchase;
identify a task that requires the at least one item for completion of the task;
retrieve a set of additional items recommended for completion of the task, wherein the customer has not selected the items in the set of additional items for purchase; and
generate a customized marketing message for at least one item in the set of additional items recommended for completion of the task, wherein the customized marketing message is generated in real-time as the customer is shopping. - View Dependent Claims (22, 23)
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24. A system for generating project based marketing messages to a customer in a retail facility, the system comprising:
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a set of cameras, wherein the set of cameras captures a set of images associated with the customer; a smart detection engine, wherein the smart detection engine analyzes the camera images to identify at least one item selected by the customer for purchase; a project recognition engine, wherein the project recognition engine identifies a task that requires the at least one item for completion of the task and retrieves a set of additional items recommended for completion of the task, wherein the customer has not selected the items in the set of additional items for purchase; and a dynamic marketing message assembly, wherein the dynamic marketing message assembly generates a customized marketing message for at least one item in the set of additional items recommended for completion of the task, wherein the customized marketing message is generated in real-time as the customer is shopping. - View Dependent Claims (25)
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Specification