METHOD OF ADVERTISING COSMETICS AND PERSONAL CARE PRODUCTS ON BEHALF OF THIRD PARTY BUSINESSES IN ETABLISHMENTS THAT PROVIDE LODGING

• US 20080249881A1
• Filed: 06/18/2008
• Published: 10/09/2008
• Est. Priority Date: 03/26/2002
• Status: Abandoned Application

• Current Assignee: Martha Suzette Rosenberg
• Original Assignee: Martha Suzette Rosenberg
• Inventors: Rosenberg, Martha Suzette
• Application Number:
  US12/141,769
• Publication Number:
  US 20080249881A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

The present invention generally relates to a method of advertising to potential customers. More particularly, the present invention pertains to the display of cosmetic materials within establishments that provide lodging and other services for travelers and other paying guests that is not coincident with the point of sale. These establishments may include hotels, motels, motor inns, bed and breakfasts, country inns, apartments, condominiums, complexes, cottages, lodges, ranches, resorts, suites, extended stays, histories, cruises, other lodging establishments, airplanes, trains, and other modes of transportation and the like.

Claims

1. A non-retail environment method of advertising cosmetics on behalf of a cosmetic company in the room of a target customer in establishments that provide lodging, comprising the steps of;

ascertaining at least one cosmetic company;

ascertaining at least one cosmetic product produced by said cosmetic company;

ascertaining target customer data associated with said cosmetic product according to a group of at least one item of quantitative data;

ascertaining lodging customer;

associating lodging customer data to said lodging customer prior to said lodging customer reaching the lodging establishment according to a group of at least one item of quantitative data;

selecting cosmetic products to provide in said lodging customers room prior to said lodging customer reaching the lodging establishment according to said target customer data and said lodging customer data; and

prominently displaying said cosmetic products in said lodging customer'"'"'s room.

2. A method as in claim 1, wherein said item of quantitative data is selected from the group consisting of age, income, geographic residence, employment industry, race, sex.

3. A method as in claim 1, wherein at least one item of quantitative data is provided directly by said lodging customer in response to a survey.

4. A method as in claim 1, wherein said cosmetic product is selected from the group consisting of trial size, sample, new and full-size.

5. A method as in claim 1, wherein said cosmetic product is selected from the group consisting of mascara, two-in-one mascara and lash separator, eyeliner, eyebrow pencil, eye pencil sharpener, eyeshadow, fake eyelashes, eyebrow comb, eyelash comb, eyelash curler, eyepencil sharpener, lipstick, lip pencil, lip pencil sharpener, lipcolor pack containing both color and menthol-infused medicated balm, lip gloss, lip protectant, Chapstick™

, products that keep lipstick from being removed, cover-up for under eyes and blemishes, face powder, foundation, blush, three-in-one makeup sticks combining foundation, concealer and powder blush, makeup remover, body art/glitter/tattoos, sunscreen, self tanning cream, petroleum jelly, baby oil, ceramide capsules, tweezers, brushes, applicators, compact mirror, powder puff, cotton swabs, cotton balls, nail polish, nail polish remover, nail file, nail brush, fake nails, nail glue, nail/cuticle oil, nail decals, pumice stone, odor-free polish-removing wipes, fragrance, cologne, toilette water, perfume and any other scented liquid and/or solid, shaving cream, aftershave fragrance and lotion, specialty skincare lotions, and hair products for coloring, shining, de-frizzing, straightening, curling, thickening and thinning hair.

6. A method as in claim 1, wherein said cosmetic product is contained in a case.

7. A method as in claim 1, further comprising the step:

providing advertising literature related to said cosmetics products provided in said lodging customer'"'"'s room prior according to said target customer data and said lodging customer data.

8. A method as in claim 1, further comprising the step of:

offering said cosmetics products provided in said lodging customer'"'"'s room prior free of charge upon said customer watching a targeted in room advertisement.

9. A non-retail environment method of advertising cosmetics on behalf of a cosmetic company in the room of a target customer in establishments that provide lodging, comprising the steps of;

ascertaining lodging customer and associated lodging customer data according to a group of at least one item of quantitative data prior to said lodging customer reaching the lodging establishment;

ascertaining a multitude of cosmetic products and associated cosmetic product data according to at least one item of quantitative data;

selecting a package of a multitude of cosmetic products to display in said lodging customer'"'"'s room according to said target customer data and said lodging customer data prior to said lodging customer reaching the lodging establishment; and

engaging in an agreement wherein lodging management of a lodging facility agrees to purchase said cosmetic products and said cosmetic company agrees to supply said cosmetic products, said lodging management prominently displaying and providing said cosmetic products in said lodging facility.

10. A method as in claim 9, wherein said item of quantitative data is selected from the group consisting of age, income, geographic residence, employment industry, race, sex.

11. A method as in claim 9, wherein at least one item of quantitative data is provided directly by said lodging customer in response to a survey.

12. A method as in claim 9, wherein said cosmetic product is selected from the group consisting of trial size, sample, new and full size.

13. A method as in claim 9, wherein said cosmetic product is selected from the group consisting of mascara, two-in-one mascara and lash separator, eyeliner, eyebrow pencil, eyeshadow, fake eyelashes, eyebrow comb, eyelash comb, brushes, applicators, eyelash curler, eyepencil sharpener, lipstick, lip pencil, lip pencil sharpener, lipcolor pack containing both color and menthol-infused medicated balm, lip gloss, lip protectant, Chapstick™

, products that keep lipstick from being removed, cover-up for under eyes and blemishes, face powder foundation, blush, three-in-one makeup sticks combining foundation, concealer and powder blush, makeup remover, body art/glitter/tattoos, sunscreen, self tanning cream, ceramide capsules, compact mirror, powder puff, nail polish, nail polish remover, nail file, fake nails, nail glue, nail/cuticle oil, nail decals, pumice stone, odor-free polish-removing wipes, fragrance, cologne, toilette water, perfume and any other scented liquid and/or solid, shaving cream, aftershave fragrance and lotion, specialty skincare lotions, and hair products for coloring, shining, de-frizzing, straightening, curling, thickening and thinning hair.

14. A method as in claim 9, wherein said package of a multitude of cosmetic products is contained within a case.

15. A method as in claim 9, further comprising the step:

providing advertising literature related to said cosmetics products provided in said lodging customer'"'"'s room prior according to said target customer data and said lodging customer data.

16. A method as in claim 9, further comprising the step of:

offering said cosmetics products provided in said lodging customer'"'"'s room prior free of charge upon said customer watching a targeted in room advertisement.