METHOD OF ADVERTISING COSMETICS AND PERSONAL CARE PRODUCTS ON BEHALF OF THIRD PARTY BUSINESSES IN ETABLISHMENTS THAT PROVIDE LODGING
First Claim
1. A non-retail environment method of advertising cosmetics on behalf of a cosmetic company in the room of a target customer in establishments that provide lodging, comprising the steps of;
- ascertaining at least one cosmetic company;
ascertaining at least one cosmetic product produced by said cosmetic company;
ascertaining target customer data associated with said cosmetic product according to a group of at least one item of quantitative data;
ascertaining lodging customer;
associating lodging customer data to said lodging customer prior to said lodging customer reaching the lodging establishment according to a group of at least one item of quantitative data;
selecting cosmetic products to provide in said lodging customers room prior to said lodging customer reaching the lodging establishment according to said target customer data and said lodging customer data; and
prominently displaying said cosmetic products in said lodging customer'"'"'s room.
0 Assignments
0 Petitions
Accused Products
Abstract
The present invention generally relates to a method of advertising to potential customers. More particularly, the present invention pertains to the display of cosmetic materials within establishments that provide lodging and other services for travelers and other paying guests that is not coincident with the point of sale. These establishments may include hotels, motels, motor inns, bed and breakfasts, country inns, apartments, condominiums, complexes, cottages, lodges, ranches, resorts, suites, extended stays, histories, cruises, other lodging establishments, airplanes, trains, and other modes of transportation and the like.
6 Citations
16 Claims
-
1. A non-retail environment method of advertising cosmetics on behalf of a cosmetic company in the room of a target customer in establishments that provide lodging, comprising the steps of;
- ascertaining at least one cosmetic company;
ascertaining at least one cosmetic product produced by said cosmetic company; ascertaining target customer data associated with said cosmetic product according to a group of at least one item of quantitative data; ascertaining lodging customer; associating lodging customer data to said lodging customer prior to said lodging customer reaching the lodging establishment according to a group of at least one item of quantitative data; selecting cosmetic products to provide in said lodging customers room prior to said lodging customer reaching the lodging establishment according to said target customer data and said lodging customer data; and prominently displaying said cosmetic products in said lodging customer'"'"'s room. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
- ascertaining at least one cosmetic company;
-
9. A non-retail environment method of advertising cosmetics on behalf of a cosmetic company in the room of a target customer in establishments that provide lodging, comprising the steps of;
-
ascertaining lodging customer and associated lodging customer data according to a group of at least one item of quantitative data prior to said lodging customer reaching the lodging establishment; ascertaining a multitude of cosmetic products and associated cosmetic product data according to at least one item of quantitative data; selecting a package of a multitude of cosmetic products to display in said lodging customer'"'"'s room according to said target customer data and said lodging customer data prior to said lodging customer reaching the lodging establishment; and engaging in an agreement wherein lodging management of a lodging facility agrees to purchase said cosmetic products and said cosmetic company agrees to supply said cosmetic products, said lodging management prominently displaying and providing said cosmetic products in said lodging facility. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
-
Specification