SYSTEM AND METHOD FOR DETERMINING AN EVENT OCCURENCE RATE
First Claim
1. A method, comprising:
- obtaining a sample set of content items, each of the content items being associated with at least one region in a hierarchical data structure, a hierarchical data structure comprising nodes in an advertisement taxonomy hierarchy and nodes in a page taxonomy hierarchy, with the at least one region identified by a combination of nodes from the advertisement taxonomy hierarchy and nodes from the page taxonomy hierarchy;
determining a first impression volume for the at least one region as a function of a number of impressions registered for the content items associated with the at least one region;
applying a scale factor to the first impression volume to generate a second impression volume, the scale factor being selected so that the second impression volume is within a predefined range of a third impression volume;
estimating a click-through-rate (CTR) as a function of the second impression volume and a number of clicks on the content item.
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Abstract
Described are a system and method for determined an event occurrence rate. A sample set of content items may be obtained. Each of the content items may be associated with at least one region in a hierarchical data structure. A first impression volume may be determined for the at least one region as a function of a number of impressions registered for the content items associated with the at least one region. A scale factor may be applied to the first impression volume to generate a second impression volume. The scale factor may be selected so that the second impression volume is within a predefined range of a third impression volume. A click-through-rate (CTR) may be estimated as a function of the second impression volume and a number of clicks on the content item.
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Citations
11 Claims
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1. A method, comprising:
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obtaining a sample set of content items, each of the content items being associated with at least one region in a hierarchical data structure, a hierarchical data structure comprising nodes in an advertisement taxonomy hierarchy and nodes in a page taxonomy hierarchy, with the at least one region identified by a combination of nodes from the advertisement taxonomy hierarchy and nodes from the page taxonomy hierarchy; determining a first impression volume for the at least one region as a function of a number of impressions registered for the content items associated with the at least one region; applying a scale factor to the first impression volume to generate a second impression volume, the scale factor being selected so that the second impression volume is within a predefined range of a third impression volume; estimating a click-through-rate (CTR) as a function of the second impression volume and a number of clicks on the content item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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Specification