Content commenting and monetization

• US 20080250327A1
• Filed: 04/09/2007
• Published: 10/09/2008
• Est. Priority Date: 04/09/2007
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Najm, Tarek, Li, Ying, Lee, Philip A.
• Application Number:
  US11/784,690
• Publication Number:
  US 20080250327A1
• Time in Patent Office: Days
• US Class Current: 715/745
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A code is included in content, which code allows a user to use a comment tool to select some or all of the content, to create and submit comments, and to view previously submitted content selections and comments in conjunction with additional content. The additional content may comprise advertisements.

Claims

1. A method for collecting and displaying comments associated with content, comprising the following steps, not necessarily in the following order:

receiving a selection of a portion of the content using a comment tool having a selection mechanism and a comment input mechanism;

receiving a comment associated with the selected portion of the content;

assigning a unique identifier to the received comment;

storing the unique identifier in association with the content;

performing a keyword analysis of the content, and/or the selected portion of the content, and/or a comment; and

delivering the content in a subsequent online session and including the comment and additional content for display proximate to the selected portion of the content.

2. The method recited in claim 1, where the additional content further comprises advertisements.

3. The method recited in claim 1, wherein the additional content is selected based at least in part on the keyword analysis.

4. The method recited in claim 1, wherein the keyword analysis is based at least in part on the purchase of rights relating to a character string.

5. The method recited in claim 1, wherein providing the comment tool further comprises providing a publisher with executable code to include in the content, the executable code being operative to enable the publisher to provide the comment tool to a user.

6. The method recited in claim 1 wherein the content selection mechanism is configured to enable a click and drag of a visually distinguishable shape into position above the content to be selected.

7. The method recited in claim 1, further comprising providing that the stored content selection(s) and comment(s) may be searched and search results link to the content with which the content selection(s) and/or comment(s) are associated.

8. The method recited in claim 1 wherein the content comprises markup language documents associated with a website.

9. The method recited in claim 1 wherein providing that content may be displayed in conjunction with at least one previously entered comment and additional content includes the step of authenticating a user and determining whether the user is authorized to view comments with respect to the content.

10. A computer system to collect and display comments associated with content, the system comprising:

a first data structure in which to store comments and user content selections;

a comment engine configured to receive a content selection and a comment related to the content selection, the content selection being a portion of a website, and configured to display at least one previously entered comment and additional content in association with the content with which the at least one previously entered comment is associated;

at least one computer processor suitable to execute instructions;

a first communication system that provides communication between the first data structure and the at least one computer processor; and

a second communication system which provides communication between the computer system and at least one remote computing system.

11. The computer system recited in claim 10 wherein the comment engine receives the comment and the content selection from a comment tool executing on the at least one remote computing system.

12. The computer system recited in claim 10 wherein the comment engine further is configured to perform keyword analysis of the content, the selected content, and/or a comment.

13. The computer system recited in claim 10 wherein the additional content comprises one or more advertisements.

14. The computer system recited in claim 10 wherein at least a portion of the comment tool is provided as a runtime executable to a user.

15. A computer-readable medium encoded with computer-executable components for collecting and displaying comments associated with content, the components comprising:

a comment database including storage for comments and unique identifiers for each of the comments;

a comment engine configured to receive an indication of a selected portion of content, the content comprising a Web page, the comment engine being further configured to received a user-provided comment, the comment engine being still further configured to store the user-provided comment in the comment database in association with a unique identifier for the user-provided comment, the comment engine being yet still further configured to retrieve the user-provided comment in response to a request to render the content on a subsequent occasion and to include the user-provided comment with the content on the subsequent occasion; and

an additional content component to provide additional content associated with the user-provided comment.

16. The computer-readable medium recited in claim 15 wherein the additional content component causes the additional content to be displayed in conjunction with the user-provided comment.

17. The computer-readable medium recited in claim 16 wherein the additional content comprises advertisements.

18. The computer-readable medium recited in claim 15 wherein the additional content component further identifies which additional content to provide based on a keyword analysis of at least one of a previously submitted comment, a content selection associated with such previously submitted comment, and/or the content with which a previously submitted comment is associated.

19. The computer-readable medium recited in claim 15 further comprising a comment tool configured to enable the selection of the content, the comment tool being deliverable as a plug-in component of a browser.

20. The computer-readable medium recited in claim 15, wherein the comment engine is further configured to associated the unique identifier with a group of users, and the comment engine is still further configured to include the user-provided comment with the content on the subsequent occasion only for other users in the group of users.