Log Processing
First Claim
Patent Images
1. A computer-implemented method, comprising:
- receiving reporting data from a television provider;
identifying channel tunes and corresponding tune times from the reporting data;
identifying television advertisements that were aired during the tune times on channels corresponding to the channel tunes;
identifying reliable durations based on the identified channel tunes and corresponding tune times; and
determining an impression value for each identified television advertisement based on the reliable durations.
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Accused Products
Abstract
Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.
170 Citations
25 Claims
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1. A computer-implemented method, comprising:
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receiving reporting data from a television provider; identifying channel tunes and corresponding tune times from the reporting data; identifying television advertisements that were aired during the tune times on channels corresponding to the channel tunes; identifying reliable durations based on the identified channel tunes and corresponding tune times; and determining an impression value for each identified television advertisement based on the reliable durations. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system, comprising:
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an impression processor configured to; receive impression records from a television provider and receive television provider metadata, the impression records defining channel identifiers, associated tuning events and associated tuning times reported by tuning devices, and the television provider metadata including insertion times and intended display times of television advertisements; and an impression filter configured to; compare the impression records to filtering rules; and identify reliable impression records based on the comparison. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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22. A computer implemented method, comprising:
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receiving impression records from a television provider, the impression records defining channel identifiers, associated tuning events and associated tuning times reported by tuning devices; and filtering the impression records to identify false positive impression records. - View Dependent Claims (23, 24)
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25. A system, comprising:
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means for receiving reporting data from a television provider, identifying channel tunes and corresponding tune times from the reporting data, and identifying reliable durations based on the identified channel tunes and corresponding tune times; and means for identifying television advertisements that were aired during the tune times on channels corresponding to the channel tunes and determining an impression value for each identified television advertisement based on the reliable durations.
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Specification