Method for correcting impression flow

• US 20080254889A1
• Filed: 04/11/2008
• Published: 10/16/2008
• Est. Priority Date: 04/12/2007
• Status: Abandoned Application

• Current Assignee: Jeffrey Thibeault, Justin Holmes, Peter Sispoidis
• Original Assignee: Jeffrey Thibeault, Justin Holmes, Peter Sispoidis
• Inventors: Thibeault, Jeffrey, Holmes, Justin, Sispoidis, Peter
• Application Number:
  US12/082,447
• Publication Number:
  US 20080254889A1
• Time in Patent Office: Days
• US Class Current: 463/42
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3227 Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters

Abstract

A system and method for correcting impression flow to a gaming environment is provided and includes determining a number of available impressions for delivery to at least one content cell in the gaming environment for a desired time period, determining a number of available users for the gaming environment for the desired time period, generating a target number of impressions to be delivered to the gaming environment for a predefined portion of the desired time period and generating a weighting value for the at least one content cell responsive to said target number of impressions.

Claims

1. A method for correcting impression flow to a gaming environment, comprising:

determining a number of available impressions for delivery to at least one content cell in the gaming environment for a desired time period;

determining a number of available users for the gaming environment for the desired time period;

generating a target number of impressions to be delivered to the gaming environment for a predefined portion of the desired time period; and

generating a weighting value for the at least one content cell responsive to said target number of impressions.

2. The method of claim 1, wherein said determining a number of impressions includes determining a number of impressions for each of a Market/Title/Type, a Market/Title and a Market/Type.

3. The method of claim 1, wherein said determining a number of available users includes determining a number of users for each of a Market/Title/Type, a Market/Title and a Market/Type.

4. The method of claim 1, wherein said generating a target number of impressions includes determining a number of impressions to be delivered to the gaming environment for at least a portion of the desired time period.

5. The method of claim 4, wherein said generating a target number of impressions includes calculating said target number of impressions by dividing said number of impressions to be delivered to the gaming environment for at least a portion of the desired time period by said at least a portion of the desired time period.

6. The method of claim 5, wherein said desired time period is a plurality of days and said predefined portion of the desired time period is equal to one day.

7. The method of claim 1, wherein said generating a weighting value includes calculating a cell factor by dividing said target number of impressions by a number of impressions for a Market/Type.

8. The method of claim 1, wherein said determining a number of impressions includes determining a number of impressions for each of a Market/Title/Type, a Market/Title and a Market/Type and multiplying each of said number of impressions for each by a desired frequency cap.

9. A system for implementing a method for correcting impression flow to a gaming environment, the system comprising:

a network having a database; and

a gaming device connected to the network and configured to operate in a gaming environment, wherein at least one of the gaming device and the network includes a means for,

determining a number of available impressions for delivery to at least one content cell in the gaming environment for a desired time period;

determining a number of available users for the gaming environment for the desired time period;

generating a target number of impressions to be delivered to the gaming environment for a predefined portion of the desired time period; and

generating a weighting value for the at least one content cell responsive to said target number of impressions.

10. The method of claim 9, wherein said determining a number of impressions includes determining a number of impressions for each of a Market/Title/Type, a Market/Title and a Market/Type.

11. The method of claim 9, wherein said determining a number of available users includes determining a number of users for each of a Market/Title/Type, a Market/Title and a Market/Type.

12. The method of claim 9, wherein said generating a target number of impressions includes determining a number of impressions to be delivered to the gaming environment for at least a portion of the desired time period.

13. The method of claim 12, wherein said generating a target number of impressions includes calculating said target number of impressions by dividing said number of impressions to be delivered to the gaming environment for at least a portion of the desired time period by said at least a portion of the desired time period.

14. The method of claim 13, wherein said desired time period is a plurality of days and said predefined portion of the desired time period is equal to one day.

15. The method of claim 9, wherein said generating a weighting value includes calculating a cell factor by dividing said target number of impressions by a number of impressions for a Market/Type.

16. The method of claim 9, wherein said determining a number of impressions includes determining a number of impressions for each of a Market/Title/Type, a Market/Title and a Market/Type and multiplying each of said number of impressions for each by a desired frequency cap.

17. A computer readable storage medium having computer executable instructions for implementing a method for correcting impression flow to a gaming environment, the method comprising:

determining a number of available impressions for delivery to at least one content cell in the gaming environment for a desired time period;

determining a number of available users for the gaming environment for the desired time period;

generating a target number of impressions to be delivered to the gaming environment for a predefined portion of the desired time period; and

generating a weighting value for the at least one content cell responsive to said target number of impressions.

18. The computer readable storage medium of claim 17, wherein said determining a number of impressions includes determining a number of impressions for each of a Market/Title/Type, a Market/Title and a Market/Type.

19. The computer readable storage medium of claim 17, wherein said determining a number of available users includes determining a number of users for each of a Market/Title/Type, a Market/Title and a Market/Type.

20. The computer readable storage medium of claim 17, wherein said generating a target number of impressions includes determining a number of impressions to be delivered to the gaming environment for at least a portion of the desired time period.