Impression tracking

• US 20080254896A1
• Filed: 04/11/2008
• Published: 10/16/2008
• Est. Priority Date: 04/12/2007
• Status: Abandoned Application

• Current Assignee: Jeffrey Thibeault, Justin Holmes, Peter Sispoidis
• Original Assignee: Jeffrey Thibeault, Justin Holmes, Peter Sispoidis
• Inventors: Thibeault, Jeffrey, Holmes, Justin, Sispoidis, Peter
• Application Number:
  US12/082,446
• Publication Number:
  US 20080254896A1
• Time in Patent Office: Days
• US Class Current: 463/43
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3227 Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters

Abstract

A system and method for tracking impressions in a gaming environment is provided and includes identifying content data within a content data cell in the gaming environment to be tracked, generating at least one impression responsive to the identified content data, monitoring at least one of the content data and the content cell to determine if at least one predetermined parameter is satisfied and if the at least one predetermined parameter is satisfied, then storing the at least one impression.

Claims

1. A method for tracking impressions in a gaming environment, comprising:

identifying content data within a content data cell in the gaming environment to be tracked;

generating at least one impression responsive to the identified content data;

monitoring at least one of the content data and the content cell to determine if at least one predetermined parameter is satisfied, and

if the at least one predetermined parameter is satisfied, then storing the at least one impression.

2. The method of claim 1, wherein identifying content data cell includes,

selecting content data to be displayed in the content data cell;

and

displaying the content data via the content data cell.

3. The method of claim 1, wherein monitoring at least one of the content data and the content cell includes,

invoking a tracking mechanism to begin tracking at least one of the content data and the content cell.

4. The method of claim 3, wherein invoking a tracking mechanism includes,

determining if the at least one predetermined parameter for at least one of the content data and the content data cell satisfies a predefined threshold, and

if the predefined threshold is satisfied, then recording the at least one impression.

5. The method of claim 1, wherein monitoring at least one of the content data and the content cell further includes,

recording multiple impressions for at least one of the content data and the content data cell, wherein each of the multiple impressions includes a deflection angle and content data cell size, and

averaging the values of the deflection angles and content data cell sizes.

6. The method of claim 1, wherein monitoring at least one of the content data and the content cell includes,

identifying when the at least one predetermined parameter for at least one of the content data and the content data cell no longer satisfies the predefined threshold, and

if the predefined threshold is no longer satisfied, then recording at least one final impression.

7. The method of claim 6, wherein storing the at least one impression includes,

temporarily storing the at least one impression in a cache file, and

committing the at least one impression to an application server, when the predefined threshold is no longer satisfied.

8. The method of claim 7, wherein storing the at least one impression further includes,

forwarding the at least one impression to an analytical server for further processing and analysis.

9. A system configured to implement a method for tracking impressions in a gaming environment, the method comprising:

identifying content data within a content cell in the gaming environment to be tracked;

generating at least one impression responsive to the identified content data;

monitoring at least one of the content data and the content cell to determine if predetermined parameters are satisfied; and

storing the at least one impression if the predetermined parameters are satisfied.

10. The system of claim 9, wherein identifying content data cell includes,

selecting content data to be displayed in the content data cell;

and

displaying the content data via the content data cell.

11. The system of claim 9, wherein monitoring at least one of the content data and the content cell includes,

invoking a tracking mechanism to begin tracking at least one of the content data and the content cell.

12. The system of claim 11, wherein invoking a tracking mechanism includes,

determining if the at least one predetermined parameter for at least one of the content data and the content data cell satisfies a predefined threshold, and

if the predefined threshold is satisfied, then recording the at least one impression.

13. The system of claim 9, wherein monitoring at least one of the content data and the content cell further includes,

recording multiple impressions for at least one of the content data and the content data cell, wherein each of the multiple impressions includes a deflection angle and content data cell size, and

averaging the values of the deflection angles and content data cell sizes.

14. The system of claim 9, wherein monitoring at least one of the content data and the content cell includes,

identifying when the at least one predetermined parameter for at least one of the content data and the content data cell no longer satisfies the predefined threshold, and

if the predefined threshold is no longer satisfied, then recording at least one final impression.

15. The system of claim 14, wherein storing the at least one impression includes,

temporarily storing the at least one impression in a cache file, and

committing the at least one impression to an application server, when the predefined threshold is no longer satisfied.

16. The system of claim 15, wherein storing the at least one impression further includes,

forwarding the at least one impression to an analytical server for further processing and analysis.

17. A computer readable storage medium having computer executable instructions for implementing a method for tracking impressions in a gaming environment, the method comprising:

identifying content data within a content cell in the gaming environment to be tracked;

generating at least one impression responsive to the identified content data;

monitoring at least one of the content data and the content cell to determine if predetermined parameters are satisfied; and

if the predetermined parameters are satisfied, then storing the at least one impression.

18. The system of claim 17, wherein identifying content data cell includes,

selecting content data to be displayed in the content data cell;

and

displaying the content data via the content data cell.

19. The system of claim 17, wherein monitoring at least one of the content data and the content cell includes,

invoking a tracking mechanism to begin tracking at least one of the content data and the content cell.

20. The system of claim 19, wherein invoking a tracking mechanism includes,

determining if the at least one predetermined parameter for at least one of the content data and the content data cell satisfies a predefined threshold, wherein if the predefined threshold is satisfied, then recording the at least one impression;

and

identifying when the at least one predetermined parameter for at least one of the content data and the content data cell no longer satisfies the predefined threshold, and if the predefined threshold is no longer satisfied, then recording at least one final impression.