Delivering Podcast Content

• US 20080255686A1
• Filed: 04/13/2007
• Published: 10/16/2008
• Est. Priority Date: 04/13/2007
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Steelberg, Ryan S., Steelberg, Chad E., Irvin, William, Chalawsky, Matt, Park, John B., Ketchum, Russell K.
• Application Number:
  US11/735,378
• Publication Number:
  US 20080255686A1
• Time in Patent Office: Days
• US Class Current: 700/94
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G11B 27/034 on discs G11B27/036, G11B27/038 take precedence
• CPC Class Codes: G11B 27/28 by using information signals recorded by the same method as the main recording G11B27/22 takes precedence
• CPC Class Codes: G11B 27/329 on a disc [VTOC]

Abstract

Systems and methods for delivering audio content to listeners. In general, one aspect can be a method that includes receiving a request to download a podcast, and determining a targeted advertisement to be inserted into the podcast. The method also includes inserting the targeted advertisement into the podcast dynamically at a predetermined time. Other implementations of this aspect include corresponding systems, apparatus, and computer program products.

Claims

1. A computer-implemented method comprising:

receiving a request to download a podcast;

determining a targeted advertisement to be inserted into the podcast; and

inserting the targeted advertisement into the podcast dynamically at a predetermined time.

2. The method of claim 1, wherein the predetermined time is at podcast download time.

3. The method of claim 1, further comprising publishing the podcast at a hosting site.

4. The method of claim 3, wherein the hosting site is an FTP site maintained by a broadcaster.

5. The method of claim 3, wherein the hosting site is part of an automated podcasting system.

6. The method of claim 1, wherein determining the targeted advertisement comprises determining a geographical location associated with a download device based on the IP address of the download device.

7. The method of claim 1, wherein determining the targeted advertisement comprises determining date and time of the request to download the podcast.

8. The method of claim 1, wherein the receiving comprises receiving the request from a user by way of a web plug-in.

9. The method of claim 8, wherein determining the targeted advertisement comprises obtaining demographic information associated with the user.

10. The method of claim 1, further comprising generating the podcast based on one or more broadcast audio files.

11. The method of claim 10, further comprising:

performing a speech to text conversion of the podcast; and

obtaining a text version of the podcast.

12. The method of claim 11, further comprising generating one or more keywords based on the text version of the podcast.

13. The method of claim 12, wherein determining the targeted advertisement comprises selecting an advertisement from among a plurality of available advertisement based on a matching of the generated one or more keywords with the selected advertisement.

14. The method of claim 3, further comprising:

sending a Really Simple Syndication (RSS) feed to a podcast aggregator.

15. The method of claim 10, further comprising obtaining the one or more broadcast audio files from a media asset inventory.

16. The method of claim 10, wherein generating the podcast comprises:

obtaining podcast information through a first graphical user interface (GUI); and

specifying a podcast publication time using a second GUI.

17. The method of claim 16, wherein the podcast information comprises one or more of the following items:

title, subtitle, artist, description, summary, keyword, and category.

18. A computing device comprising a computer program product stored on a computer readable medium, the stored computer program product including executable instructions causing the computing device to perform functions comprising:

receiving a request to download a podcast;

determining a targeted advertisement to be inserted into the podcast; and

inserting the targeted advertisement into the podcast dynamically at a predetermined time.

19. The stored computer program product of claim 18, further including executable instructions causing the computing device to perform functions comprising publishing the podcast at a hosting site.

20. The stored computer program product of claim 18, further including executable instructions causing the computing device to perform functions comprising generating the podcast based on one or more broadcast audio files.

21. A system comprising:

a media asset inventory configured to store one or more broadcast audio files;

an audio toolbox configured to manipulate the one or more broadcast audio files stored in the media asset inventory;

a podcast hosting server; and

means for dynamically delivering a targeted audio content to a listener.

22. The system of claim 21, further comprising:

a speech-to-text conversion engine configured to convert the one or more broadcast audio files into a text file.