Estimating Off-Line Advertising Impressions
First Claim
Patent Images
1. A computer-implemented method comprising:
- detecting that an advertisement has been aired by a broadcast station;
monitoring a network for a duration subsequent to the airing of the advertisement for network activity attributable to the airing of the advertisement; and
developing a quantitative relationship between the network activity and a number of listeners of the advertisement.
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Abstract
A computer-implemented method for monitoring the effectiveness of advertisements broadcast is described. The method includes detecting that an advertisement has been aired by a broadcast station, monitoring a network for a duration subsequent to the airing of the advertisement for activity attributable to the airing of the advertisement, and developing a quantitative relationship between the activity and a number of listeners of the advertisement.
55 Citations
36 Claims
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1. A computer-implemented method comprising:
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detecting that an advertisement has been aired by a broadcast station; monitoring a network for a duration subsequent to the airing of the advertisement for network activity attributable to the airing of the advertisement; and developing a quantitative relationship between the network activity and a number of listeners of the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system comprising a correlation engine configured to:
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detect that an advertisement has been aired by a broadcast station; monitor a network for a duration subsequent to the airing of the advertisement for network activity attributable to the airing of the advertisement; and develop a quantitative relationship between the network activity and a number of listeners of the advertisement. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A system comprising:
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means for detecting that an advertisement has been aired by a broadcast station; means for monitoring a network for a duration subsequent to the airing of the advertisement for network activity attributable to the airing of the advertisement; and means for developing a quantitative relationship between the network activity and a number of listeners of the advertisement. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36)
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Specification