PERCENTAGE BASED ONLINE ADVERTISING
First Claim
1. A system that facilitates online advertising, comprising:
- a receive component that obtains a market share request from an advertiser; and
a request manager component that influences provisioning of an advertisement as a function of the request.
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Accused Products
Abstract
The subject disclosure pertains to systems and methods that facilitate percentage based online advertising. Systems and methods described herein enable an advertiser to elect a share or percentage of a particular market instead of, or in addition to, submitting bids to auction-based advertising systems. Markets can be defined based upon impressions, clicks, actions or any other suitable attributes. For example, additional attributes can include user demographics (e.g., age, gender, geographic location, education, and interests), specified time periods (e.g., weekdays and business hours) and the like. Advertisers can also specify constraints that limit market share requests. Such constraints can include a maximum total cost, a specific time period or periods, a maximum cost within a limited time period and the like.
67 Citations
20 Claims
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1. A system that facilitates online advertising, comprising:
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a receive component that obtains a market share request from an advertiser; and a request manager component that influences provisioning of an advertisement as a function of the request. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A methodology that facilitates percentage-based online advertising, comprising:
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obtaining a market percentage request that specifies a percentage desired by an advertiser for a market; and affecting presentation of an advertisement to a potential customer based at least in part upon the request. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. A system that facilitates percentage-based advertising system, comprising:
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means for analyzing at least one market share request; means for means for evaluating market information that describes previous behavior of the market associated with the market share request; and means for influencing provision of an advertisement as a function of the at least one market share request and the evaluation of the market information.
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Specification