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System and method for balancing goal guarantees and optimization of revenue in advertisement delivery under uneven, volatile traffic conditions

  • US 20080255936A1
  • Filed: 04/13/2007
  • Published: 10/16/2008
  • Est. Priority Date: 04/13/2007
  • Status: Abandoned Application
First Claim
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1. A method for providing advertising content over a network, the method comprising:

  • receiving an advertisement delivery request;

    identifying a first plurality of advertisements served on a guaranteed number of impressions basis that may be served in response to the advertisement delivery request, wherein each advertisement of the first plurality of advertisements is delivering above a lower bound of a tolerance band associated with the advertisement and below an upper bound of the tolerance band associated with the advertisement;

    identifying a second plurality of advertisements served on a performance basis that may be served in response to the advertisement delivery request;

    determining an advertisement of either the first or second plurality of advertisements that will generate a greatest revenue for an advertisement service provider; and

    serving the determined advertisement to a target.

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