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Campaign Management Platform for Network-Based Online Advertising and Directed Media Transmission System

  • US 20080255944A1
  • Filed: 03/31/2008
  • Published: 10/16/2008
  • Est. Priority Date: 03/29/2007
  • Status: Abandoned Application
First Claim
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1. A method of managing an online advertising campaign, comprising:

  • deriving user profile information for a user accessing a target website over network;

    deriving network traffic information for user client device access to the target website;

    determining extrinsic data factors associated with the client device access to the target website;

    compiling behavioral information regarding user access to the target website or related websites;

    storing the network traffic information in a durable identifier embedded in a data structure associated with IP data traffic transmitted between the client device and the target website over a carrier network; and

    analyzing the profile information, traffic information, behavioral information, and extrinsic data factors to facilitate determination of effectiveness of one or more targeted content messages provided by the target website.

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