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USING VIEWERSHIP PROFILES FOR TARGETED PROMOTION DEPLOYMENT

  • US 20080255952A1
  • Filed: 05/05/2008
  • Published: 10/16/2008
  • Est. Priority Date: 11/28/2000
  • Status: Abandoned Application
First Claim
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1. A system for distributing promotions to network devices, comprising:

  • a promotion agent, embedded in each of the network devices, for collecting data corresponding to viewership activity at each of the network devices;

    a life-cycle manager server, for receiving the viewership activity data from the promotion agents and correlating the viewership activity data with a program schedule, to determine viewer behaviors associated with the network devices;

    the life-cycle manager server also for matching the determined viewer behaviors to group profiles, to determine at least one class of viewer associated with the network devices;

    the life-cycle manager server also for generating viewership profiles for the network devices based on the viewer behaviors and the at least one class of viewer associated with the network devices;

    a promotion manager, for matching the viewership profiles with promotion group membership criteria, to determine a promotion group that includes network devices that are to receive a promotion intended for viewers matching the viewership profile; and

    the promotion manager also distributing the at least one promotion to the network devices.

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