Computer-implemented method and system for targeting contents according to user preferences
First Claim
1. A method, implemented on a computer, for targeting contents according to preferences of a particular user, wherein a content is associated with ones of plural content category alternatives, wherein the content is different from other contents, comprising:
- (A) inputting, into a computer, a plurality of pairwise comparisons for a particular user for a set of content category alternatives, wherein a pairwise comparison includes a judgment between preferences as a relative importance between two content category alternatives;
(B) preparing, in the computer, a weighted prioritization of the content category alternatives of the pairwise comparisons for the particular user, according to an analytic hierarchy process; and
(C) applying, in the computer, the weighted prioritization of the content category alternatives for the particular user to the contents, associating a weight with the content according to the weighted prioritizations of the content category alternative corresponding to the content categorization of the contents, and providing the contents according to the weight.
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Abstract
A method, system, and device targets contents according to the preferences of a particular user. A content is associated with one or more content category alternatives, and is different from other contents. Pairwise comparisons for a particular user for a set of content category alternatives are input into a computer, wherein a pairwise comparison includes a judgment between preferences as a relative importance between two content category alternatives. A weighted prioritization of the content category alternatives of the pairwise comparisons for the particular user is prepared in the computer, according to an analytic hierarchy process. The weighted prioritization of the content category alternatives for the particular user is applied, in the computer, to the contents. A weight is associated with the content according to the weighted prioritizations of the content category alternative corresponding to the content categorization of the contents. The contents are provided according to the weight.
44 Citations
20 Claims
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1. A method, implemented on a computer, for targeting contents according to preferences of a particular user, wherein a content is associated with ones of plural content category alternatives, wherein the content is different from other contents, comprising:
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(A) inputting, into a computer, a plurality of pairwise comparisons for a particular user for a set of content category alternatives, wherein a pairwise comparison includes a judgment between preferences as a relative importance between two content category alternatives; (B) preparing, in the computer, a weighted prioritization of the content category alternatives of the pairwise comparisons for the particular user, according to an analytic hierarchy process; and (C) applying, in the computer, the weighted prioritization of the content category alternatives for the particular user to the contents, associating a weight with the content according to the weighted prioritizations of the content category alternative corresponding to the content categorization of the contents, and providing the contents according to the weight. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer-readable medium comprising instructions for execution by a computer, the instructions including a computer-implemented method for targeting contents according to preferences of a particular user, wherein a content is associated with ones of plural content category alternatives, wherein the content is different from other contents, the instructions for implementing the steps of:
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(A) inputting a plurality of pairwise comparisons for a particular user for a set of content category alternatives, wherein a pairwise comparison includes a judgment between preferences as a relative importance between two content category alternatives; (B) preparing a weighted prioritization of the content category alternatives of the pairwise comparisons for the particular user, according to an analytic hierarchy process; and (C) applying the weighted prioritization of the content category alternatives for the particular user to the contents, associating a weight with the content according to the weighted prioritizations of the content category alternative corresponding to the content categorization of the contents, and providing the contents according to the weight. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A computer-implemented system for targeting contents according to preferences of a particular user using an analytic hierarchy process, wherein a content is associated with ones of plural content category alternatives, wherein the content is different from other contents, comprising:
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(A) a display, (B) an input device, (C) a computer processor, in communication with the display and the input device, the computer processor being configured to facilitate (1) inputting, from the input device, a plurality of pairwise comparisons for a particular user for a set of content category alternatives, wherein a pairwise comparison includes a judgment between preferences as a relative importance between two content category alternatives; (2) preparing a weighted prioritization of the content category alternatives of the pairwise comparisons for the particular user, according to an analytic hierarchy process; (3) applying the weighted prioritization of the content category alternatives for the particular user to the contents, associating a weight with the content according to the weighted prioritizations of the content category alternative corresponding to the content categorization of the contents, and (4) providing the contents to the display according to the weight, wherein the computer processor is further configured to enter the judgments into a matrix, wherein the matrix is input to the analytic hierarchy process, wherein the weighted prioritization is output from the analytic hierarchy process, wherein the weighted prioritization includes a relative priority for each content category alternative. - View Dependent Claims (17, 18, 19, 20)
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Specification