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SYSTEM FOR GENERATING QUERY SUGGESTIONS BY INTEGRATING VALUABLE QUERY SUGGESTIONS WITH EXPERIMENTAL QUERY SUGGESTIONS USING A NETWORK OF USERS AND ADVERTISERS

  • US 20080256061A1
  • Filed: 07/30/2007
  • Published: 10/16/2008
  • Est. Priority Date: 04/10/2007
  • Status: Active Grant
First Claim
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1. A method for generating query suggestions by integrating valuable query suggestions with experimental query suggestions using a network of users and advertisers, the method comprising:

  • identifying a plurality of query suggestions in a historical dataset;

    generating, from the historical dataset, a data describing a network comprising a plurality of query items representing queries linked to a plurality of advertisement items representing advertisements;

    calculating a query suggestion value for each query suggestion in the plurality of query suggestions using the data describing the network;

    ranking the plurality of query suggestions, in descending order, based on the query suggestion value of each query suggestion;

    generating a query exploit set and a query explore set, wherein the query exploit set comprises the top N ranked query suggestions and the query explore set comprises the remainder of the query suggestions, further wherein N comprises any integer; and

    suggesting the query suggestions in the exploit set and the explore set, wherein the query suggestions in the exploit set are suggested more frequently than the query suggestions in the explore set.

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