Pay per relevance (PPR) method, server and system thereof
First Claim
1. A method of pricing advertisements to be presented within a document, according to their relevance to user'"'"'s search query, comprising:
- a) receiving from an advertiser at least one keyword, for which his advertisement to be presented to said user, or receiving and processing said user'"'"'s search query that contains at least one keyword;
b) determining the relevance weight of said advertisement to said at least one keyword, according to at least one predefined parameter; and
c) pricing said advertisement according to the determined relevance weight.
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Abstract
The present invention relates to a server, system and method of pricing advertisements to be presented within a document, according to their relevance to user'"'"'s search query, comprising: (a) receiving from an advertiser at least one keyword, for which his advertisement to be presented to said user, or receiving and processing said user'"'"'s search query that contains at least one keyword; (b) determining the relevance weight of said advertisement to said at least one keyword, according to at least one predefined parameter; and (c) pricing said advertisement according to the determined relevance weight.
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Citations
66 Claims
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1. A method of pricing advertisements to be presented within a document, according to their relevance to user'"'"'s search query, comprising:
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a) receiving from an advertiser at least one keyword, for which his advertisement to be presented to said user, or receiving and processing said user'"'"'s search query that contains at least one keyword; b) determining the relevance weight of said advertisement to said at least one keyword, according to at least one predefined parameter; and c) pricing said advertisement according to the determined relevance weight. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method of presenting advertisements to a user in a specific order within a document, according to their relevance to user'"'"'s search query that contains at least one keyword, comprising:
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a) receiving user'"'"'s search query and processing it; and b) displaying to said user at least two advertisements, which are related to said user'"'"'s search query, in a corresponding order within said document according to the relevance weight of said advertisements to said user'"'"'s search query, said relevance weight determined according to at least one predefined parameter. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31)
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32. A method of presenting advertisements to a user in a specific order, according to their relevance to the contents of a document on which they are presented, comprising:
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a) analyzing the document contents and determining at least two advertisements related to said contents; b) determining the relevance weight of each of said at least two advertisements to said document contents, according to at least one predefined parameter; and c) displaying on said document said at least two advertisements, in a corresponding order according to the determined relevance weight of each of said at least two advertisements to said document contents. - View Dependent Claims (33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44)
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45. A server configured to provide advertisements according to users'"'"' search queries, each of said search queries containing at least one keyword, said server comprising:
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a) an advertisements database for storing a plurality of advertisements, each to be provided to the user according to his search query containing at least one keyword; and b) a pay per relevance software component for determining, according to at least one predefined parameter, a relevance weight of each advertisement stored within said advertisements database to said at least one keyword, and for pricing said each advertisement according to the determined relevance weight. - View Dependent Claims (46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64)
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65. A system configured to price advertisements according to their relevance to user'"'"'s search queries, each of said search queries containing at least one keyword, said system comprising:
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a) a plurality of computers connected to a Web site over a data network for enabling users to search said Web site or said data network by using at least keyword; and b) a server configured to provide advertisements to said users according to their search queries, each of said search queries containing at least one keyword, said server comprising; b.1. an advertisements database for storing a plurality of advertisements, each to be provided to the user according to his at least one keyword; and b.2. a pay per relevance software component for determining, according to at least one predefined parameter, a relevance weight of each advertisement stored within said advertisements database to said at least one keyword, and for pricing said each advertisement according to the determined relevance weight.
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66. A program storage device readable by machine, tangibly embodying a program of instructions executable by the machine to perform a method of pricing advertisements to be presented within a document, according to their relevance to user'"'"'s search query, said method comprising:
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a) receiving from an advertiser at least one keyword, for which his advertisement to be presented to said user, or receiving and processing said user'"'"'s search query that contains at least one keyword; b) determining the relevance weight of said advertisement to said at least one keyword, according to at least one predefined parameter; and c) pricing said advertisement according to the determined relevance weight.
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Specification