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Pay per relevance (PPR) method, server and system thereof

  • US 20080256064A1
  • Filed: 04/08/2008
  • Published: 10/16/2008
  • Est. Priority Date: 04/12/2007
  • Status: Abandoned Application
First Claim
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1. A method of pricing advertisements to be presented within a document, according to their relevance to user'"'"'s search query, comprising:

  • a) receiving from an advertiser at least one keyword, for which his advertisement to be presented to said user, or receiving and processing said user'"'"'s search query that contains at least one keyword;

    b) determining the relevance weight of said advertisement to said at least one keyword, according to at least one predefined parameter; and

    c) pricing said advertisement according to the determined relevance weight.

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