DISTRIBUTING PERSONALIZED CONTENT

• US 20080256088A1
• Filed: 06/20/2008
• Published: 10/16/2008
• Est. Priority Date: 06/26/1998
• Status: Active Grant

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: AOL LLC (Apollo Global Management, Inc.)
• Inventors: BILL, David
• Granted Patent: US 7,778,258 B2
• Time in Patent Office: Days
• US Class Current: 707/10
• CPC Class Codes: G06F 16/27 Replication, distribution or synchronisation of data between databases or within a distributed database system; Distributed database system architectures therefor
• CPC Class Codes: G06F 16/435 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: H04L 65/611 for multicast or broadcast systems for broadcast or conference H04L12/18; arrangements for broadcast or distribution combined with broadcast H04H20/00; arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time H04H60/00; selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS], H04W4/06
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355
• CPC Class Codes: Y10S 707/99939 Privileged access

Abstract

The invention provides a method and system for distributing personalized content to potentially large numbers of recipients. A pool is selected, from among all content available for distribution, of those content elements that will be made available for simultaneous distribution, and personalized content is selected for distribution from that pool. The content of the pool can change with new selections over time. For each individual recipient, content elements in the pool are examined to determine if they are predicted to be of sufficient interest to that recipient for distribution, and if so, those content elements are distributed. If not, successive content elements in the pool are examined, relaxing the standard for sufficient interest, until at least one content element is found and distributed to the individual recipient.

Claims

1. A method of generating a theme-based channel of music for an Internet Radio station, the method comprising:

determining a score for one content element within a set of content elements that share a theme of the theme-based channel of music, the score being responsive to a predicted recipient interest in the one content element;

comparing the score for the one content element with a threshold;

identifying, based on the comparison with the threshold, the one content element;

selecting the identified content element;

scheduling the selected content element to be available to users requesting the theme-based channel of music;

receiving a request from a requestor for access to the theme-based channel of music; and

enabling perception, based in part on the received request from the requestor for access to the theme-based channel of music, of the scheduled content element by the requester.

2. The method of claim 1 wherein scheduling the selected content comprises scheduling, based on selection of the identified content element, the identified content element.

3. The method of claim 1 further comprising:

determining a number of times that the one content element was perceived by the requestor over a predetermined time period;

comparing the number of times with a count threshold;

determining, based on the comparison of the number of times with the count threshold, if the number of times is equal to or greater than the count threshold; and

adjusting, based on the determination that the number of times is equal to or greater than the count threshold, the score for the one content element to decrease the likelihood that the one content element is identified.

4. The method of claim 1 further comprising:

determining whether the one content element is the same as the scheduled content element most recently perceived by the requester; and

adjusting, based on the determination that the one content element is the same as the scheduled content element most recently perceived by the requester, the score for the one content element to decrease the likelihood that the one content element is identified.

5. The method of claim 1 further comprising:

determining a characteristic of the one content element;

determining a number of times content elements sharing the characteristic of the one content element were perceived by the requester over a predetermined time period;

comparing the number of times with a count threshold;

determining, based on the comparison of the number of times with the count threshold, if the number of times is equal to or greater than the count threshold; and

adjusting, based on determination that the number of times is equal to or greater than the count threshold, the score for the one content element to decrease the likelihood that the one content element is identified.

6. The method of claim 5 wherein determining the characteristic of the one content element comprises determining an artist of the one content element.

7. The method of claim 5 wherein determining the characteristic of the one content element comprises determining a melody of the one content element.

8. The method of claim 1 further comprising:

determining a characteristic of the one content element;

determining whether the scheduled content element most recently perceived by the requestor shares the characteristic of the one content element; and

adjusting, based on the determination that the scheduled content element most recently perceived by the requester shares the characteristic of the one content element, the score for one content element to decrease the likelihood that the one content element is identified.

9. The method of claim 8 wherein determining the characteristic of the one content element comprises determining an artist of the one content element.

10. The method of claim 8 wherein determining the characteristic of the one content element comprises determining a melody of the one content element.

11. The method of claim 1 further comprising:

determining a characteristic of the one content element;

determining whether the scheduled content element most recently perceived by the requestor shares the characteristic of the one content element; and

reducing, based on the determination that the scheduled content element most recently perceived by the requestor shares the characteristic of the one content element, the score for the one content element.

12. The method of claim 11 wherein determining the characteristic of the one content element comprises determining an artist of the one content element.

13. The method of claim 11 wherein determining the characteristic of the one content element comprises determining a melody of the one content element.

14. The method of claim 1 further comprising removing, in response to enabling perception of the scheduled content element, the scheduled content element from the set of content elements that share the theme of the theme-based channel of music.

15. The method of claim 1 further comprising:

determining a score for a second content element within the set of content elements that share the theme of the theme-based channel of music, the score being responsive to a predicted recipient interest in the second content element;

adjusting the threshold;

comparing the score for the second content element with the adjusted threshold;

identifying, based on the comparison with the adjusted threshold, the second content element;

selecting the identified second content element;

scheduling the selected second content element to be available to users requesting the theme-based channel of music;

enabling perception, based in part on the availability of the selected second content element, of the scheduled second content element by the requestor.

16. The method of claim 15 wherein adjusting the threshold comprises adjusting the threshold based on a determination that the one content element was not identified.

17. The method of claim 15 wherein adjusting the threshold comprises adjusting the threshold to increase the likelihood that the second content element is identified.

18. The method of claim 15 wherein adjusting the threshold comprises adjusting the threshold downward.

19. The method of claim 18, wherein adjusting the threshold downward comprises lowering the threshold by 10%.

20. The method of claim 15 wherein the adjusted threshold is different than the threshold compared to the score for the one content element.

21. The method of claim 1 wherein the threshold is determined based on the average predicted recipient interest of all of the content elements in the set of content elements that share the theme of the theme-based channel of music.

22. The method of claim 1 wherein the threshold is determined based on the average predicted recipient interest of all of the content elements previously perceived by the requester.

23. The method of claim 1 further comprising:

replacing at least one content element in the set of content elements that share the theme of the theme-based channel of music at a predetermined time interval.

24. The method of claim 1 wherein identifying, based on the comparison with the threshold, the one content element comprises identifying, based on a determination that the score for the one content element is equal to or greater than the threshold, the one content element.

25. The method of claim 1 wherein the predicted recipient interest in the one content element is determined using a collaboration filtering technique.

26. A system for generating a theme-based channel of music for an Internet Radio station, the system comprising:

means for determining a score for one content element within a set of content elements that share a theme of the theme-based channel of music, the score being responsive to a predicted recipient interest in the one content element;

means for comparing the score for the one content element with a threshold;

means for identifying, based on the comparison with the threshold, the one content element;

means for selecting the identified content element;

means for scheduling the selected content element to be available to users requesting the theme-based channel of music;

means for receiving a request from a requestor for access to the theme-based channel of music; and

means for enabling perception, based in part on the received request from the requestor for access to the theme-based channel of music, of the scheduled content element by the requester.

27. A tangible computer-readable medium having embodied thereon a computer program configured to generate a theme-based channel of music for an Internet Radio station, the computer program comprising one or more code segments that, when executed, cause a computer to:

determine a score for one content element within a set of content elements that share a theme of the theme-based channel of music, the score being responsive to a predicted recipient interest in the one content element;

compare the score for the one content element with a threshold;

identify, based on the comparison with the threshold, the one content element;

select the identified content element;

schedule the selected content element to be available to users requesting the theme-based channel of music;

receive a request from a requestor for access to the theme-based channel of music; and

enable perception, based in part on the received request from the requestor for access to the theme-based channel of music, of the scheduled content element by the requestor.