RECORDED ADVERTISEMENT ENHANCEMENT

• US 20080260352A1
• Filed: 04/19/2007
• Published: 10/23/2008
• Est. Priority Date: 04/19/2007
• Status: Abandoned Application

• Current Assignee: Turner Media Group
• Original Assignee: Turner Media Group
• Inventors: Turner, Gary
• Application Number:
  US11/737,577
• Publication Number:
  US 20080260352A1
• Time in Patent Office: Days
• US Class Current: 386/95
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 5/783 Adaptations for reproducing at a rate different from the recording rate
• CPC Class Codes: H04N 9/8205 involving the multiplexing of an additional signal and the colour video signal

Abstract

Methods, and apparatuses for providing enhanced advertisements during playback of a recorded advertisement are provided. More specifically, when a recorded advertisement segment is being played and/or fast-forwarded an enhancement to the originally recorded advertisement is presented to the user thereby increasing user awareness of the product displayed during playback of the recorded advertisement.

Claims

1. A method, comprising:

recording a program broadcast as a Television (TV) signal;

identifying a first segment of interest in the recorded program, wherein a first content is displayed during a real-time presentation of the first segment;

displaying an enhanced content during a non-real-time presentation of the first segment of interest, wherein the enhanced content differs from the first content.

2. The method of claim 1, further comprising:

determining that the first segment of interest is being displayed in a time-shifted manner;

retrieving the enhanced content from memory; and

displaying the enhanced content during the time allocated to the first segment of interest.

3. The method of claim 2, wherein determining that the first segment of interest is being displayed in a time-shifted manner comprises at least one of the following:

a) determining that the first segment of interest is being fast-forwarded;

b) determining that the first segment of interest is being played in slow motion;

c) determining that the first segment of interest is being reversed; and

d) determining that the first segment of interest is being skipped.

4. The method of claim 3, wherein a) is true and the enhanced content is shorter in duration than the first content.

5. The method of claim 3, wherein b) is true and the enhanced content is longer in duration than the first content.

6. The method of claim 3, wherein d) is true and the enhanced content comprises a still image.

7. The method of claim 2, wherein determining that the first segment of interest is being displayed in a time-shifted manner comprises determining that the first segment of interest is being displayed at a non real-time speed, and wherein displaying the enhanced content during the time allocated to the first segment of interest comprises simultaneously displaying the first content and the enhanced content on a common display apparatus.

8. The method of claim 2, wherein the enhanced content is an update to the first content, the method further comprising:

receiving the enhanced content from a broadcast signal;

determining a memory location used to store the first content;

storing the enhanced content in the memory location such that the enhanced content replaces the first content;

in response to determining that the first segment of interest is being displayed, locating the enhanced content in the memory location with a pointer associated with the first segment of interest; and

presenting the enhanced content during the time allocated to the first segment of interest instead of presenting the first content.

9. The method of claim 8, further comprising downloading the enhanced content to a STB during VBIs of the broadcast.

10. The method of claim 1, further comprising:

determining that a trigger has been selected, thereby indicating that engagement of an interactive application is requested;

marking the recorded program at the point in time where the trigger was selected;

presenting the interactive application instead of the broadcast signal;

determining that the engagement of the interactive application has completed; and

returning to the recorded program at the marked point in time; and

starting presentation of the recorded program from the mark.

11. The method of claim 1, further comprising:

determining a speed of playback of the recorded first segment of interest;

calculating a duration of the first segment of interest at the determined speed;

identifying an enhanced content comprising a duration acceptable for display during the calculated duration from a set of enhanced contents; and

selecting the enhanced content for display during the presentation of the first segment of interest.

12. A computer readable medium comprising processor executable instructions for performing the method of claim 1.

13. An enhanced television apparatus, comprising:

a receiver adapted to receive multi-media signals;

a memory device comprising a data storage area, wherein a program received at the receiver can be stored in the data storage area; and

a processor operable to perform at least the following;

identify a first segment of interest corresponding to a first content in the recorded program;

determine that the first segment of interest is being presented after the first segment of interest was recorded; and

in response thereto present an enhanced content during the first segment of interest.

14. The apparatus of claim 13, wherein during the display of the recorded first segment of interest, the processor is operable to prepare the first content for display on a first portion of a display apparatus and the enhanced content for display on a second portion of the display apparatus.

15. The system of claim 13, wherein the enhanced content comprises at least one of an interactive advertisement, an updated advertisement, a short advertisement, and a still image.

16. The system of claim 13, wherein during the display of the recorded first segment of interest, the processor is operable to prepare the enhanced content for display instead of the first content.

17. The system of claim 13, wherein the first segment of interest is recorded with at least one pointer to a memory location, wherein the memory location is initially used to store the first content.

18. The system of claim 17, wherein the enhanced content replaces the first content in the memory location, and wherein the at least one pointer continues to point to the memory location such that when the first segment of interest is played, the enhanced content is presented during the first segment of interest.

19. The system of claim 17, wherein the at least one pointer comprises a trigger having a corresponding Universal Resource Locator (URL) that provides a memory address corresponding to the memory location.

20. A method, comprising:

presenting a multi-media program comprising a segment of interest having a real-time presentation duration;

determining that the segment of interest is currently being presented;

retrieving an enhanced content from memory;

preparing the enhanced content for presentation during the segment of interest; and

inserting the enhanced content into the segment of interest.

21. The method of claim 20, wherein the enhanced content comprises a presentation duration substantially similar to the real-time presentation duration of the segment of interest and wherein the enhanced content is displayed instead of content that was recorded during the segment of interest.

22. The method of claim 20, wherein the enhanced content comprises interactive content, the method further comprising:

recording the program;

marking the point in time corresponding to the beginning of the segment of interest;

allowing a user to interact with the interactive content;

determining that the user is done interacting with the interactive content; and

resuming presentation of the program at one of the following points of the recorded program;

a) the marked point in time corresponding to the beginning of the segment of interest; and

b) a point in time corresponding to the end of the segment of interest.

23. The method of claim 20, wherein enhanced content comprises at least one of an interactive advertisement, an updated advertisement, a short advertisement, and a still image.

24. The method of claim 20, wherein the duration of the enhanced content is shorter than the real-time duration of the segment of interest further comprising:

determining that the program is being at least one of fast-forwarded and skipped such that the actual presentation duration of the segment of interest is shorter than the real-time presentation duration of the segment of interest; and

displaying the enhanced content during the shorter than real-time duration of the segment of interest.

25. The method of claim 20, wherein the program is presented from memory.

26. The method of claim 20, wherein presentation of the program is from a live Television (TV) broadcast.