METHODS FOR PROMOTING BRAND-CENTRIC ADVERTISING AND MANAGING THE SAME

• US 20080262908A1
• Filed: 04/17/2007
• Published: 10/23/2008
• Est. Priority Date: 04/17/2007
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Goli, Shravan K., Chen, Anthony D., Broady, George Vincent
• Application Number:
  US11/736,571
• Publication Number:
  US 20080262908A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Dynamic internet user interfacing methods and computer programs for enabling advertising management of advertising content related to a brand on an internet site are provided. A method includes identifying a brand to be a focus of the internet site and identifying a plurality of websites having content parts that relate to the brand. The method defines links to the content parts and assembles the internet site using the content parts to define a brand site. The method includes monitoring user interactivity with the brand site to generate content metrics and displaying a website management interface for enabling posting of advertising and analyzing of the content metrics regarding postings of the advertising. The website management interface further displays advertising options for the posting of advertising, and the advertising options enable advertisers to target promote goods or services in selected ones or all of the plurality of websites and the brand site.

Claims

11. A dynamic internet user interfacing method for enabling advertising management of advertising content related to a brand on an internet site, the method comprising:

identifying a brand to be a focus of the internet site;

identifying a plurality of websites having content parts that relate to the brand;

defining links to the content parts;

assembling the internet site using the content parts to define a brand site;

monitoring user interactivity with the brand site to generate content metrics;

displaying a website management interface for enabling posting of advertising and analyzing of the content metrics regarding postings of the advertising, the website management interface further displaying advertising options for the posting of advertising, the advertising options enabling advertisers to target promote goods or services in selected ones or all of the plurality of websites and the brand site.

12. A dynamic internet user interfacing method as recited in claim 11, further comprising:

rendering publishing tools to submit advertising to selected ones of the plurality of websites and the brand site, the publishing tools assisting advertisers to submit content in a publication module format, the publication module format assisting in presenting the advertising in an integrated form with the brand content parts on the brand site.

13. A dynamic internet user interfacing method as recited in claim 11, wherein each of the advertising options define at least posting conditions and cost.

14. A dynamic internet user interfacing method as recited in claim 11, wherein user activity and demographic data is displayed in association with metrics reporting for goods or services that are promoted or are about to be promoted with web-site advertising.

15. A dynamic internet user interfacing method as recited in claim 11, wherein the promoted goods or services are physical goods, internet or non-internet services, or combinations of physical goods, internet services and non-internet services.

16. A dynamic internet user interfacing method as recited in claim 15, wherein promoting goods or services enables advertisers to simultaneously market goods or services on each of the plurality of websites and the brand site, the simultaneous marketing enabling target marketing to user demographics that relate to the brand.

17. A dynamic internet user interfacing method as recited in claim 11, further comprising:

identifying content feeds that relate to the brand; and

integrating content feeds that relate to the brand into the brand site.

18. A dynamic internet user interfacing method as recited in claim 11, wherein content parts can include one or more of game content, movie content, television content, kid content, celebrity content, metadata content, news content, user generated content, brand owner content, advertising content, formatting content, integration content, or navigation and presentation content.

19. A dynamic internet user interfacing method as recited in claim 11, wherein each of the plurality of websites define a media type, and the media types include game websites, movie websites, television websites, kid websites, and celebrity websites.

20. A dynamic internet user interfacing method as recited in claim 11, wherein the brand is for one of a product, service, personality, or a combination thereof, and the internet site is capable of being presented for display on a display of a device capable of having access to an internet connection.

21. Computer readable media having program instructions for enabling advertising management of advertising content related to a brand on an internet site, the computer readable media comprising:

program instructions for identifying a brand to be a focus of the internet site;

program instructions for identifying a plurality of websites having content parts that relate to the brand;

program instructions for defining links to the content parts;

program instructions for assembling the internet site using the content parts to define a brand site;

program instructions for monitoring user interactivity with the brand site to generate content metrics;

program instructions for displaying a website management interface for enabling posting of advertising and analyzing of the content metrics regarding postings of the advertising, the website management interface further displaying advertising options for the posting of advertising, the advertising options enabling advertisers to target promote goods or services in selected ones or all of the plurality of websites and the brand site.

1. A computer-implemented method for generating an internet site that is brand centric, comprising:

identifying a brand to be a focus of the internet site;

identifying a plurality of websites having content parts that relate to the brand;

defining links to the content parts;

assembling the internet site using the content parts to define a brand site;

generating content metrics regarding the plurality of websites that have the content parts and the brand site that will render the content parts that related to the brand;

presenting the content metrics to advertisers, the presenting including,

displaying advertising options to enable advertisers to target promote goods or services in selected ones or all of the plurality of websites and the brand site.

2. A computer-implemented method for generating an internet site as recited in claim 1, wherein each of the advertising options define at least posting conditions and cost.

3. A computer-implemented method for generating an internet site as recited in claim 1, wherein user activity and demographic data is displayed in association with metrics reporting for goods or services that are promoted or are about to be promoted with web-site advertising.

4. A computer-implemented method for generating an internet site as recited in claim 1, wherein the promoted goods or services are physical goods, internet or non-internet services, or combinations of physical goods, internet services and non-internet services.

5. A computer-implemented method for generating an internet site as recited in claim 1, wherein promoting goods or services enables advertisers to simultaneously market goods or services on each of the plurality of websites and the brand site, the simultaneous marketing enabling target marketing to user demographics that relate to the brand.

6. A computer-implemented method for generating an internet site as recited in claim 1, further comprising:

identifying content feeds that relate to the brand; and

integrating content feeds that relate to the brand into the brand site.

7. A computer-implemented method for generating an internet site as recited in claim 6, wherein the content feeds include news, commentary, and metadata related to the brand.

8. A computer-implemented method for generating an internet site as recited in claim 1, wherein the plurality of websites are managed by a same business entity, and the plurality of websites each relate to a media type.

9. A computer-implemented method for generating an internet site as recited in claim 1, further comprising:

presenting brand centric advertising package promotions to enable an advertising to be distributed across each of the plurality of websites and the brand site.

10. A computer-implemented method for generating an internet site as recited in claim 1, further comprising:

defining publishing tools to submit advertising to selected ones of the plurality of websites and the brand site, the publishing tools assisting advertisers to submit content in a publication module format, the publication module format assisting in presenting the advertising in an integrated form with the brand content parts on the brand site.

22. The computer readable media as recited in claim 21, further comprising:

program instructions for rendering publishing tools to submit advertising to selected ones of the plurality of websites and the brand site, the publishing tools assisting advertisers to submit content in a publication module format, the publication module format assisting in presenting the advertising in an integrated form with the brand content parts on the brand site.

23. The computer readable media as recited in claim 21, wherein each of the advertising options define at least posting conditions and cost.

24. The computer readable media as recited in claim 21, wherein user activity and demographic data is displayed in association with metrics reporting for goods or services that are promoted or are about to be promoted with web-site advertising.

25. The computer readable media as recited in claim 21, wherein the promoted goods or services are physical goods, internet or non-internet services, or combinations of physical goods, internet services and non-internet services.

26. The computer readable media as recited in claim 25, wherein promoting goods or services enables advertisers to simultaneously market goods or services on each of the plurality of websites and the brand site, the simultaneous marketing enabling target marketing to user demographics that relate to the brand.

27. The computer readable media as recited in claim 21, wherein content parts can include one or more of game content, movie content, television content, kid content, celebrity content, metadata content, news content, user generated content, brand owner content, advertising content, formatting content, integration content, or navigation and presentation content.

28. The computer readable media as recited in claim 21, wherein the brand is for one of a product, service, personality, or a combination thereof, and the internet site is capable of being presented for display on a display of a device capable of having access to an internet connection.

26-1. The computer readable media as recited in claim 21, further comprising:

program instructions for identifying content feeds that relate to the brand; and

program instructions for integrating content feeds that relate to the brand into the brand site.