Ad Serving System, Apparatus and Methologies Used Therein
First Claim
1. An apparatus used in serving advertisements over the world-wide-web, the apparatus comprising:
- content monitoring means for automatically monitoring Publisher web content items that can be displayed alongside advertising content of one or more Advertiser Users; and
web-accessible data processing logic that cooperates with said content monitoring means to allow Advertiser Users to review web content items that can be displayed alongside Ads and specify ad filter data corresponding to a particular Ad and one or more web content items, the ad filter data controlling whether the particular Ad is excluded from accompanying the corresponding one or more web content items in conjunction with an ad serving process related thereto.
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Accused Products
Abstract
An ad serving system and methodology automatically monitors Publisher web content that can potentially be displayed alongside advertising content of one or more Advertiser Users. A web-accessible platform interacts with Advertiser Users to create and manage Ads, and cooperates with the content monitoring means to allow Advertiser Users to review the web content items that can potentially be displayed alongside the Ads and specify Ad Filter data corresponding to a particular Ad and one or more web content items. The Ad Filter data controls whether the particular Ad is excluded from accompanying the corresponding one or more web content items. The web-accessible platform also includes an interface between one or more Ad Server Engines and one or more data repositories storing the information generated by the platform. The interface retrieves relevant information from these repositories as part of the ad serving process carried out by the Ad Server Engine(s). The Ad Server Engine identifies Ad Filter data corresponding to requested web content and utilizes such Ad Filter data to exclude certain ads from an ad rotation as dictated by the corresponding Ad Filter data.
49 Citations
64 Claims
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1. An apparatus used in serving advertisements over the world-wide-web, the apparatus comprising:
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content monitoring means for automatically monitoring Publisher web content items that can be displayed alongside advertising content of one or more Advertiser Users; and web-accessible data processing logic that cooperates with said content monitoring means to allow Advertiser Users to review web content items that can be displayed alongside Ads and specify ad filter data corresponding to a particular Ad and one or more web content items, the ad filter data controlling whether the particular Ad is excluded from accompanying the corresponding one or more web content items in conjunction with an ad serving process related thereto. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system for serving advertisements over the world-wide-web, the system comprising:
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at least one ad server engine that carries out an ad serving process for serving Ads over the world-wide-web; first data storage means for storing Publisher web content items; content monitoring means, operably coupled to said first data storage means, for automatically monitoring Publisher web content items that can be displayed alongside advertising content of one or more Advertiser Users; and web-accessible data processing logic that cooperates with said content monitoring means to allow Advertiser Users to review web content items that can be displayed alongside Ads and specify ad filter data corresponding to a particular Ad and one or more web content items, the ad filter data controlling whether the particular Ad is excluded from accompanying the corresponding one or more web content items in conjunction with the ad serving process carried out by the at least one ad server engine. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40)
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41. A method for serving advertisements over the world-wide-web, the method comprising:
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storing Publisher web content items in first data storage means; accessing said first data storage means to automatically monitor Publisher web content items that can be displayed alongside advertising content of one or more Advertiser Users; and interacting with Advertiser Users to review web content items that can be displayed alongside Ads and specify ad filter data corresponding to a particular Ad and one or more web content items, the ad filter data controlling whether the particular Ad is excluded from accompanying the corresponding one or more web content items in conjunction with an ad serving process carried out by at least one ad server engine. - View Dependent Claims (42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60)
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61. An apparatus for use in systems that serve advertisements over the world-wide-web, the apparatus comprising:
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data storage means for storing location references associated with Ads; logic, operable coupled to said data storage means, for automatically capturing at least one screen shot associated with a particular Ad, wherein a location reference for the particular Ad is retrieved from said data storage means for accessing the particular Ad. - View Dependent Claims (62, 63, 64)
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Specification