DISPLAYING FINANCIAL INFORMATION BASED ON LOCATION

• US 20080262952A1
• Filed: 04/20/2007
• Published: 10/23/2008
• Est. Priority Date: 04/20/2007
• Status: Active Grant

• Current Assignee: Yahoo Assets LLC
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: CHANNELL, Brian Paul
• Granted Patent: US 7,792,738 B2
• Time in Patent Office: Days
• US Class Current: 705/35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

According to various embodiments of the present invention, geographic information about the location of a user is utilized to select a grouping of additional securities to display to the user. When the user navigates to a portion of a web site related to displaying financial information, a listing of securities that might be interesting to the user may be displayed. As a result, the user is more likely to find out more information relating to one or more of these additional securities, and therefore generate more page views on the system.

Claims

1. A method comprising:

receiving geographic information regarding a location of a user of a web site;

determining a set of financial securities based upon the geographic information; and

delivering the set of financial securities to a web browser operated by the user so that the set of financial securities is displayed to the user on a web page.

2. The method of claim 1, wherein the delivering further comprises delivering the set of financial securities to a web browser operated by the user so that the set of financial securities is displayed to the user on a web page along with information specifically requested by the user.

3. The method of claim 2, wherein the information specifically requested by the user is a price quote for a financial security.

4. The method of claim 1, wherein the geographic information is obtained from a cookie saved on the user'"'"'s computer.

5. The method of claim 4, wherein the geographic information was initially saved on the user'"'"'s computer by a location manager with reference to the user'"'"'s zip code.

6. The method of claim 4, wherein the geographic information was initially saved on the user'"'"'s computer by a location manager with reference to the user'"'"'s Internet Protocol (IP) address.

7. The method of claim 1, wherein the set of securities includes the most popular securities in a geographic area including the location indicated by the geographic information.

8. The method of claim 1, wherein the determining is based also on at least one factor other than the geographic information.

9. The method of claim 8, wherein the at least one factor includes user profile information.

10. The method of claim 1, further comprising:

providing code to be placed on web sites, wherein the code is executable to receive input relating to geographic information from users and forward the input to a centralized location for aggregation.

11. The method of claim 10, wherein the delivering includes delivering a customized set of financial securities to the web browser based upon the input received from web sites containing the code.

13. The apparatus of claim 11, wherein the delivering further comprises delivering the set of financial securities to a web browser operated by the user so that the set of financial securities is displayed to the user on a web page along with information specifically requested by the user.

15. The apparatus of claim 11, wherein the geographic information is obtained from a cookie saved on the user'"'"'s computer.

12. An apparatus comprising:

a financial security display module configured to;

receive geographic information regarding a location of a user of a web site;

determine a set of financial securities based upon the geographic information; and

deliver the set of financial securities to a web browser operated by the user so that the set of financial securities is displayed to the user on a web page.

14. The apparatus of claim 12, wherein the information specifically requested by the user is a price quote for a financial security.

16. The apparatus of claim 14, wherein the geographic information was initially saved on the user'"'"'s computer by a location manager contained on the apparatus, with reference to the user'"'"'s zip code.

17. The apparatus of claim 14, wherein the geographic information was initially saved on the user'"'"'s computer by a location manager contained on the apparatus, with reference to the user'"'"'s Internet Protocol (IP) address.

18. A server comprising:

an interface coupled to a database, wherein the database stores information linking geographic regions to financial securities likely to be of interest to users in the geographic regions;

a processor configured to;

retrieve geographic information regarding a location of a user of a web site;

determine a set of financial securities based upon the geographic information by accessing the database through the communication component; and

deliver the set of financial securities to a web browser operated by the user so that the set of financial securities is displayed to the user on a web page.

19. The server of claim 18, wherein the geographic information was initially saved on the user'"'"'s computer by a location manager with reference to the user'"'"'s zip code.

20. The server of claim 18, wherein the geographic information was initially saved on the user'"'"'s computer by a location manager with reference to the user'"'"'s Internet Protocol (IP) address.