Forecasting TV Impressions

• US 20080263578A1
• Filed: 03/28/2007
• Published: 10/23/2008
• Est. Priority Date: 03/28/2007
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Zigmond, Daniel J., Bayer, Jason, Hecht, Greg
• Application Number:
  US11/692,811
• Publication Number:
  US 20080263578A1
• Time in Patent Office: Days
• US Class Current: 725/9
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0264 based upon schedule

Abstract

A computer-implemented method for forecasting television impressions comprises receiving information relating to previous television (TV) impressions at a time slot on a TV channel, information relating to one or more programs shown at the time slot on the TV channel and predicting a future TV impression at the time slot on the TV channel. The future TV impression is based on at least one of the information related to previous TV impressions and the information related to programs shown at the time slot on the TV channel.

Claims

1. A computer-implemented method of forecasting television impressions, comprising:

receiving

(a) information relating to previous television (TV) impressions at a time slot on a TV channel, and

(b) information relating to one or more programs shown at the time slot on the TV channel; and

predicting a future TV impression at the time slot on the TV channel, wherein the future TV impression is based on at least one of the information related to previous TV impressions and the information related to programs shown at the time slot on the TV channel.

2. The method of claim 1, further comprising selecting an advertisement predicted to generate the future TV impression when presented at the predicted time slot on the predicted TV channel.

3. The method of claim 2, wherein the advertisement is selected from an advertisement inventory comprising a plurality of advertisements.

4. The method of claim 3, wherein the advertisement inventory comprises metadata related to the content of the advertisement and a target audience to which the advertisement is directed.

5. The method of claim 4, wherein selecting the advertisement comprises selecting the advertisement based on the metadata and the target audience.

6. The method of claim 3, further comprising receiving the plurality of advertisements from one or more advertisers.

7. The method of claim 2, further comprising transmitting the selected advertisement, the predicted time slot, and the predicted TV channel to a telecast provider.

8. The method of claim 7, further comprising presenting the selected advertisement at the predicted time slot on the predicted TV channel.

9. The method of claim 1, wherein the information related to previous TV impressions comprises:

a number of viewers that were viewing TV at the time slot; and

a TV channel that each viewer was viewing.

10. The method of claim 9, further comprising obtaining the number of viewers and the TV channel from the viewer.

11. The method of claim 9, wherein the information related to previous TV impressions further comprises:

a number of TVs that were turned on at the time slot; and

a channel that the TVs were tuned to at the time slot.

12. The method of claim 11, further comprising obtaining the number of TVs and the channel from devices configured to provide TV services to a TV.

13. The method of claim 9, further comprising obtaining the information related to previous TV impressions from a telecast provider providing TV services to the viewers.

14. The method of claim 13, further comprising augmenting the information related to previous TV impressions by information obtained from an external source.

15. The method of claim 1, further comprising collecting the information related to previous TV impressions over a plurality of past weeks.

16. The method of claim 1, wherein the information related to programs comprises one or more of a listing of a plurality of TV channels, a schedule of content shown on each TV channel, a genre of the content, and advisory information related to the content.

17. The method of claim 16, further comprising obtaining the information from an external source.

18. The method of claim 17, wherein the schedule comprises past schedules and future schedules.

19. The method of claim 1, wherein the predicting comprises processing the received previous TV impressions by a statistical technique, wherein the statistical technique accounts for a state of content in a future showing at the time slot on the TV channel.

20. The method of claim 19, further comprising averaging the received previous TV impressions.

21. The method of claim 19, further comprising determining the state by factors including one or more of new content, rerun of old content, a special event, and content shown on other TV channels.

22. The method of claim 1, further comprising:

receiving a previous TV impression at the time slot on the TV channel;

comparing the received TV impression to the predicted TV impression; and

adjusting future predictions based on the comparison.

23. A system for forecasting television impressions, comprising:

an advertisement decision engine comprising;

an advertisement inventory configured to receive information relating to previous television (TV) impressions at a time slot on a TV channel; and

an impressions database configured to receive information relating to one or more programs shown at the time slot,

wherein the advertisement decision engine is configured to predict a future TV impression at the time slot on the TV channel, wherein the future TV impression is based on at least one of the information related to previous TV impressions and the information related to programs shown at the time slot on the TV channel.

24. The system of claim 23, wherein the advertisement decision engine is further configured to select an advertisement, wherein the selected advertisement is predicted to generate the future TV impression when presented at the predicted time slot on the predicted TV channel.

25. The system of claim 24, wherein the advertisement decision engine comprises an advertisement inventory comprising a plurality of advertisements from which the advertisement is selected.

26. The system of claim 25, wherein the advertisement inventory comprises metadata related to the content of the advertisement and a target audience to which the advertisement is directed.

27. The system of claim 26, wherein the advertisement decision engine selects the advertisement based on the metadata and the target audience.

28. The system of claim 25, wherein the plurality of advertisements are received from one or more advertisers.

29. The system of claim 24, wherein the advertisement decision engine is configured to transmit the selected advertisement, the predicted time slot, and the predicted TV channel to a telecast provider.

30. The system of claim 29, wherein the telecast provider presents the selected advertisement at the predicted time slot on the predicted TV channel.

31. The system of claim 23, wherein the information related to previous TV impressions comprises:

a number of viewers that were viewing TV at the time slot; and

a TV channel that each viewer was viewing.

32. The system of claim 31, wherein the number of viewers and the TV channel are obtained from the viewer.

33. The system of claim 31, wherein the information related to previous TV impressions further comprises:

a number of TVs that were turned on at the time slot; and

a channel that the TVs were tuned to at the time slot.

34. The system of claim 33, wherein the number of TVs and the channel is obtained from devices configured to provide TV services to a TV.

35. The system of claim 31, wherein the information related to previous TV impressions is collected by a telecast provider providing TV services to the viewers.

36. The system of claim 35, wherein the information related to previous TV impressions is augmented by information obtained from an external source.

37. The system of claim 23, wherein the information related to previous TV impressions is collected over a plurality of past weeks.

38. The system of claim 23, wherein the information related to programs comprises one or more of a listing of a plurality of TV channels, a schedule of content shown on each TV channel, a genre of the content, and advisory information related to the content.

39. The system of claim 38, wherein the listing and the schedule is obtained from an external source.

40. The system of claim 38, wherein the information comprises past schedules and future schedules.

41. The system of claim 23, wherein the advertisement decision engine is configured to predict by processing the received previous TV impressions by a statistical technique, wherein the statistical technique accounts for a state of content in a future showing at the time slot on the TV channel.

42. The system of claim 41, wherein the statistical technique comprises averaging the received previous TV impressions.

43. The system of claim 41, wherein the state is determined by factors including one or more of new content, rerun of old content, a special event, and content shown on other TV channels.

44. The system of claim 23, the advertisement decision engine further configured to:

receive a previous TV impression at the time slot on the TV channel;

compare the received TV impression to the predicted TV impression; and

adjust future predictions based on the comparison.

45. A system comprising:

means for receiving

(a) information relating to previous television (TV) impressions at a time slot on a TV channel, and

(b) information relating to one or more programs shown at the time slot; and

means for predicting a future TV impression at the time slot on the TV channel, wherein the future TV impression is based on at least one of the information related to previous TV impressions and the information related to programs shown at the time slot on the TV channel.

46. The system of claim 45, further comprising means for selecting an advertisement, wherein the selected advertisement is predicted to generate the future TV impression when presented at the predicted time slot on the predicted TV channel.

47. The system of claim 46, further comprising means for storing a plurality of advertisements from which the advertisement is selected.

48. The system of claim 47, wherein the means for storing comprises metadata related to the content of the advertisement and a target audience to which the advertisement is directed.

49. The system of claim 48, wherein selecting the advertisement comprises selecting the advertisement based on the metadata and the target audience.

50. The system of claim 47, wherein the plurality of advertisements are received from one or more advertisers.

51. The system of claim 46, configured to transmit the selected advertisement, the predicted time slot, and the predicted TV channel to a telecast provider.

52. The system of claim 51, wherein the telecast provider presents the selected advertisement at the predicted time slot on the predicted TV channel.

53. The system of claim 45, wherein the information related to previous TV impressions comprises:

a number of viewers that were viewing TV at the time slot; and

a TV channel that each viewer was viewing.

54. The system of claim 53, wherein the number of viewers and the TV channel are obtained from the viewer.

55. The system of claim 53, wherein the information related to previous TV impressions further comprises:

a number of TVs that were turned on at the time slot; and

a channel that the TVs were tuned to at the time slot.

56. The system of claim 55, wherein the number of TVs and the channel is obtained from devices configured to provide TV services to a TV.

57. The system of claim 53, wherein the information related to previous TV impressions is collected by a telecast provider providing TV services to the viewers.

58. The system of claim 57, wherein the information related to previous TV impressions is augmented by information obtained from an external source.

59. The system of claim 45, wherein the information related to previous TV impressions is collected over a plurality of past weeks.

60. The system of claim 45, wherein the information related to programs comprises one or more of a listing of a plurality of TV channels, a schedule of content shown on each TV channel, a genre of the content, and advisory information related to the content.

61. The system of claim 60, wherein the listing and the schedule is obtained from an external source.

62. The system of claim 60, wherein the information comprises past schedules and future schedules.

63. The system of claim 45, wherein the means for predicting is configured to predict by processing the received previous TV impressions by a statistical technique, wherein the statistical technique accounts for a state of content in a future showing at the time slot on the TV channel.

64. The system of claim 63, wherein the statistical technique comprises averaging the received previous TV impressions.

65. The system of claim 63, wherein the state is determined by factors including one or more of new content, rerun of old content, a special event, and content shown on other TV channels.

66. The system of claim 45, further comprising:

means for receiving a previous TV impression at the time slot on the TV channel;

means for comparing the received TV impression to the predicted TV impression; and

means for adjusting future predictions based on the comparison.