RECORDED COMMERCIAL OPTIMIZATION METHOD AND SYSTEM

• US 20080263581A1
• Filed: 04/19/2007
• Published: 10/23/2008
• Est. Priority Date: 04/19/2007
• Status: Abandoned Application

• Current Assignee: Turner Media Group
• Original Assignee: Turner Media Group
• Inventors: Turner, Gary
• Application Number:
  US11/737,550
• Publication Number:
  US 20080263581A1
• Time in Patent Office: Days
• US Class Current: 725/22
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/816 involving special video data, e.g 3D video
• CPC Class Codes: H04N 21/8405 represented by keywords
• CPC Class Codes: H04N 21/8455 involving pointers to the content, e.g. pointers to the I-frames of the video stream
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments

Abstract

Methods, and apparatuses for optimizing advertisements for an end user during are provided. More specifically, a Television signal may be broadcast to the end user with commercial segments inserted therein. The commercial segments may be transmitted with meta tags that identify information related to the commercial segment. Data from the meta tag for a commercial segment may be compared to local parameters associated with the end user to identify a commercial that should be played during the commercial segment.

Claims

1. A method of optimizing a commercial segment in a broadcast program, comprising:

receiving a program comprising at least one commercial segment, wherein the at least one commercial segment has a meta tag associated therewith;

analyzing data from the meta tag;

determining optimization parameters for the at least one commercial segment;

comparing the optimization parameters to parameters of commercials from a set of locally available commercials;

determining that parameters of a first commercial meet the optimization parameters as well as or better than parameters of other commercials in the set of locally available commercials; and

selecting the first commercial for presentation during the at least one commercial segment.

2. The method of claim 1, further comprising:

receiving a request to record the received program;

storing the received program and the meta tag in memory; and

linking the at least one commercial segment with the first commercial such that upon presentation of the program from memory, the first commercial is presented during the at least one commercial segment.

3. The method of claim 2, further comprising:

receiving a second commercial;

comparing the optimization parameters to parameters of the second commercial;

determining that parameters of the second commercial meet the optimization parameters as well as or better than parameters of the first commercial; and

replacing the first commercial with the second commercial such that upon presentation of the program from memory, the second commercial is presented during the at least one commercial segment.

4. The method of claim 3, wherein replacing the first commercial comprises storing the second commercial in a memory location previously used to store the first commercial.

5. The method of claim 3, wherein replacing the first commercial comprises removing the link between the first commercial and the at least one commercial segment and creating a new link between the second commercial and the at least one commercial segment.

6. The method of claim 1, wherein the data from the meta tag comprises at least one of requirements and preferences for at least one of a commercial type, a target demographic, a commercial length, a company, and a level of interactivity for the at least one commercial segment.

7. The method of claim 1, wherein the at least one commercial segment comprises a commercial block and wherein data from the meta tag comprises requirements related to assignments of commercials to sub-segments within the commercial block.

8. The method of claim 1, wherein the at least one commercial segment comprises a plurality of commercial blocks and wherein data from the meta tag comprises requirements related to assignments of commercials to at least one of commercial blocks and sub-segments within the commercial blocks.

9. The method of claim 1, wherein the at least one commercial segment comprises a commercial block having a plurality of commercial sub-segments, wherein the commercial block comprises a first meta tag and wherein at least one of the commercial sub-segments comprise a second meta tag.

10. The method of claim 1, further comprising comparing data from the meta tag to local parameters, wherein local parameters comprise at least one of user parameters and parameters of commercials from the set of locally available commercials.

11. The method of claim 1, wherein the optimization parameters comprise at least one of commercial assignment restrictions and commercial assignment preferences.

12. The method of claim 11, further comprising:

assigning each commercial in the set of locally available commercials points for each optimization preference parameter that is met by the commercial;

weighing the points assigned to each commercial based on a perceived importance of the met optimization preference; and

determining that the first commercial received the most weighted points.

13. A computer readable medium comprising processor executable instructions for performing the method of claim 1.

14. An apparatus for optimizing a commercial segment in a broadcast program, comprising:

a receiver adapted to receive broadcast signals from a transmission network, wherein the broadcast signals comprise data related a program having at least one commercial segment with a meta tag associated therewith;

a plurality of locally available commercials; and

a commercial optimization agent adapted to select a first commercial from the plurality of locally available commercials for presentation during the at least one commercial segment, wherein the first commercial comprises characteristics that meet parameters of the meta tag better than other commercials in the plurality of locally available commercials.

15. The apparatus of claim 14, wherein the parameters of the meta tag comprise at least one of requirements for the commercial segment and preferences for the commercial segment

16. The apparatus of claim 14, further comprising a memory location operable to store the program and meta tag, wherein the commercial optimization agent is further adapted to link the first commercial to the at least one commercial segment such that during presentation of the program from memory, the first commercial is presented during the at least one commercial segment.

17. The apparatus of claim 14, further comprising presenting the first commercial during a live television broadcast of the at least one commercial segment.

18. The apparatus of claim 14, wherein the plurality of locally available commercials comprise commercials that are maintained in local memory prior to receiving the program.

19. The apparatus of claim 14, wherein upon receiving a second commercial that was not originally included in the plurality of locally available commercials the commercial optimization agent is further adapted to replace the first commercial with the second commercial in the event that the second commercial better meets parameters of the meta tag.

20. The apparatus of claim 14, wherein the first commercial comprises a commercial block having a plurality of commercial sub-segments, wherein the commercial block comprises a first meta tag and wherein at least one of the commercial sub-segments comprise a second meta tag.

22. The system of claim 20, further comprising means for recording the program.

24. The system of claim 22, wherein the means for selecting is further operable to replace the first commercial with the second commercial for presentation during the commercial segment.

21. A system for optimizing commercial segments of a broadcast program, comprising:

means for receiving a program broadcast across a transmission network;

means for analyzing data from a meta tag associated with a commercial segment contained within the program;

a plurality of locally available commercials; and

means for selecting a first commercial from the plurality of locally available commercials for presentation during the commercial segment, wherein the first commercial comprises parameters that match parameters of the meta tag better than other commercials in the plurality of locally available commercials.

23. The system of claim 21, wherein the means for receiving is further operable to receive a second commercial at a point in time after the program has been recorded.

25. The method of claim 23, wherein the first commercial is displayed to a viewer during a presentation of the commercial segment prior to the point in time that the second commercial is received and the second commercial is displayed to the viewer during a presentation of the commercial segment after the point in time that the second commercial is received.