Retail Display for Pump Dispenser for Use With Substrates
First Claim
1. An advertising display comprising:
- a. a first product comprising a container having an actuator and a fluid distribution system, wherein the fluid distribution system comprises a tube delivering fluid to the actuator top surface, wherein depression of the actuator causes fluid to travel through the tube toward the actuator top surface, and wherein a subsystem of the fluid distribution system delivers fluid to an area of the actuator top surface greater than the circumferential area of the tube;
b. a second product positioned above the first product and comprising a substrate; and
c. a consumer hand above the second product.
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Accused Products
Abstract
A retail or advertising display contains visual cues which convey the area of use and the method of use of a novel vertical pump-up dispenser to the consumer. Having a sponge or other substrate on top of the dispenser conveys the area of use of the dispenser. The dispenser has a large actuator surface designed to convey that it can deliver a composition to a broad substrate area, such as a sponge, in the consumer'"'"'s hand without the consumer having to pick up the pump dispenser. Having a hand over the substrate and dispenser conveys the one-handed method of cleaning that the dispenser allows. There may be additional indicia of use, such as arrows pointing down. The retail display may contain the dispenser and the substrate packaged together.
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Citations
20 Claims
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1. An advertising display comprising:
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a. a first product comprising a container having an actuator and a fluid distribution system, wherein the fluid distribution system comprises a tube delivering fluid to the actuator top surface, wherein depression of the actuator causes fluid to travel through the tube toward the actuator top surface, and wherein a subsystem of the fluid distribution system delivers fluid to an area of the actuator top surface greater than the circumferential area of the tube; b. a second product positioned above the first product and comprising a substrate; and c. a consumer hand above the second product. - View Dependent Claims (2, 3)
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4. A retail display for a set of products comprising:
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a. a first product comprising a container having an actuator and a fluid distribution system, wherein the fluid distribution system comprises a tube delivering fluid to the actuator top surface, and wherein depression of the actuator causes fluid to travel through the tube toward the actuator top surface, wherein a subsystem of the fluid distribution system delivers fluid to an area of the actuator top surface greater than the circumferential area of the tube; b. a second product comprising a substrate; and c. packaging for the set of products; d. wherein the actuator top is concave; e. wherein the second product sits on top of the actuator top surface and is held in place by the packaging as part of the retail display. - View Dependent Claims (5, 6, 7, 8, 9, 10, 11)
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12. A retail display for a set of products comprising:
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a. a first product comprising a container having an actuator and a fluid distribution system, wherein the fluid distribution system comprises a tube delivering fluid to a surface distribution channel formed in an actuator top surface, wherein depression of the actuator causes fluid to travel through the tube toward the surface distribution channel, wherein an area of the actuator top surface covered by the surface distribution channel is greater than a circumferential area of the tube; b. a second product comprising a substrate; and c. packaging for the set of products; d. wherein the second product sits on top of the actuator top surface and is held in place by the packaging as part of the retail display. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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Specification