Packaged consumer food products and method of communicating a company's products' health values

• US 20080268103A1
• Filed: 06/27/2007
• Published: 10/30/2008
• Est. Priority Date: 04/30/2007
• Status: Abandoned Application

• Current Assignee: Conopco (Unilever PLC)
• Original Assignee: Conopco (Unilever PLC)
• Inventors: Derks, Myralda Maria Jacoba, Balentine, Douglas Ashley
• Application Number:
  US11/823,542
• Publication Number:
  US 20080268103A1
• Time in Patent Office: Days
• US Class Current: 426/87
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G09F 7/00 Signs, name or number plates, letters, numerals, or symbols vehicle registration number plates B60R13/10; Panels or boards show-cards G09F1/00; indicating arrangements for variable information G09F9/00, G09F11/00; illuminated signs G09F13/00; boards for notices or posters G09F15/00

Abstract

A consumable food article and a method for broadcasting the nutritional quality of a company'"'"'s food products or services and making healthy choices easier for the consumer which includes: providing a logo constructed as a geometrical figure having therein indicia associated with healthy eating and nutrition; wherein the logo communicates that the healthy standard is based on dietary standards or guidelines of at least one national and/or world health or food regulatory body or on international scientific guidelines; and applying the logo to a label of a consumable food product or to point of purchase advertising materials. The article bears the logo applied to a label on a package housing a consumable food material.

Claims

1. A method for broadcasting the nutritional quality of a company'"'"'s food products or services and making healthy choices easier for the consumer, said method comprising:

providing a logo constructed as a geometrical figure having therein indicia associated with healthy eating and nutrition;

wherein the logo communicates that the healthy standard is based on one selected from the group consisting of dietary standards or guidelines of at least one world health or food regulatory body, international scientific guidelines, international dietary guidelines, and a combination thereof;

wherein said standards are for five nutrients consisting of saturated fat, trans fat, sodium, sugar, and cholesterol; and

applying the logo to a label of a consumable food product or to point of purchase advertising material.

2. The method according to claim 1, wherein said geometric figure is a circle.

3. The method according to claim 1 wherein said logo represents corporate values, the values being selected from the group consisting of advocating adding vitality to life, helping consumers with healthy choices in consumer food selection, improving the nutritional quality of a company'"'"'s products, informing consumers of healthier food choices, facilitating wide adoption as based on international dietary or scientific guidelines, and combinations thereof.

4. The method according to claim 1, wherein said geometric figure is divided into three or more different graphics or slogan areas.

5. The method according to claim 1, wherein said geometric figure is divided into three different graphics or slogan areas.

6. The method according to claim 5 wherein the first of the three groups has a slogan, the second of the three groups has a graphic, and the third of the three groups has a second slogan.

7. The method according to claim 5, wherein the first of the three groups comprises the slogan “

EAT SMART”

or “

DRINK SMART”

or COME BIEN”

or “

BEBE BIEN”

or “

MY CHOICE”

; and

the third of the three groups comprises the slogan “

BASED ON U.S. DIETARY GUIDELINES”

or “

BASED ON INTERNATIONAL DIETARY GUIDELINES”

8. The method according to claim 5, wherein the second of the three groups comprises a graphic depicting a check mark with the rising sun.

9. The method according to claim 4, wherein said slogan is in any language.

16. The method according to claim 1 further comprising providing a corporate logo or trademark or trademarks.

10. A consumable food article comprising:

a package housing a consumable food material; and

a logo placed on the package or an advertising material provided at the point of purchase;

said logo or said advertising material communicating the nutritional quality of a company'"'"'s food products or services and making healthy choices easier for the consumer, the logo constructed as a geometrical figure having therein indicia associated with healthy eating and nutrition;

wherein the logo communicates that the healthy standard is based on dietary standards or guidelines of at least one national and/or international health or food regulatory body or on international scientific or dietary guidelines; and

wherein said standard is for five nutrients consisting of saturated fat, trans fat, sodium, sugar, and cholesterol.

11. A consumable article according to claim 10, wherein said article is a food selected from the group consisting of margarine and spread;

tomato and barbecue sauces and salad dressing;

spoonable foods such as mayonnaise and yoghurt;

ready-to-eat meals and soups;

spices and flavors;

fish products;

ice cream;

tea and tea containing beverages;

frozen foods;

heart healthy products such as olive oil and spreads with cholesterol lowering additives.

12. The article according to claim 10, wherein said geometric figure is circular in shape.

13. The article according to claim 10, wherein said logo further represents corporate values of helping consumers live vital and healthy lives.

14. The article according to claim 10, comprising a slogan is in any language.

15. The article according to claim 10, further comprising a corporate logo or trademark or trademarks.