SYSTEM, APPARATUS AND METHOD FOR DETERMINING COMPATIBILITY BETWEEN MEMBERS OF A SOCIAL NETWORK

• US 20080270038A1
• Filed: 04/23/2008
• Published: 10/30/2008
• Est. Priority Date: 04/24/2007
• Status: Abandoned Application

• Current Assignee: MySpace Incorporated (Capital V LLC)
• Original Assignee: MySpace Incorporated (Capital V LLC)
• Inventors: Partovi, Hadi, Partovi, Ali
• Application Number:
  US12/108,431
• Publication Number:
  US 20080270038A1
• Time in Patent Office: Days
• US Class Current: 702/19
• CPC Class Codes: G06Q 10/00 Administration; Management

Abstract

A system, apparatus, and method are provided to assist users to access and process information about a group of friends who are members of a third party social network in order to determine compatibility between the user and each friend or determine the most-compatible friends within that social network. In some embodiments, the system and method may obtain login or other authentication data regarding a user to access the user information on the third party social network, such as a list of friends (e.g., a buddy list) specified within the third party social network. After accessing the list of friends, information regarding each friend'"'"'s preferences, interests, likes, dislikes, etc. may also be obtained from the third party social network. Subsequently, a compatibility measure between the user and each friend in the list is determined based on the obtained information regarding the friend and the user. The resulting compatibility measures may be filtered, sorted, ranked, or otherwise processed or acted upon prior to, or after presentation to the user.

Claims

1. A method for providing a compatibility measuring service for a user on a third party social network, the method comprising:

obtaining, from the user, a permission to access the third party social network;

accessing the third party social network using the permission to obtain information relating to the compatibility measuring service,

wherein the obtained information includes information about the user and a list of friends designated by the user within the third party social network; and

for each friend in the list;

obtaining information about the friend from the third party social network, wherein the information about the friend includes one or more information about preferences, user profile, interests, hobbies, likes and dislikes of the friend;

processing the obtained information to identify a set of information relevant to calculating a compatibility measure between the user and the friend; and

determining the compatibility measure based on the identified set of information and the information about the user.

2. The method of claim 1, further comprising, upon determining the compatibility measure, storing the determined compatibility measure and identification information about the friend.

3. The method of claim 1, further comprising:

obtaining criteria to filter compatibility measures, the criteria being selected based on the request for the compatibility measuring service;

filtering, based on the criteria, the compatibility measures determined for the list of friends to generate a resulting list of friends; and

presenting the resulting list of friends.

4. The method of claim 3 wherein one of the criteria includes filtering out friends who have a value of the compatibility measure that is lower than a threshold value.

5. The method of claim 3, wherein one of the criteria is provided by the user.

6. The method of claim 1, further comprising:

sorting the compatibility measures determined for the list of friends;

generating a resulting list of friends in order of sorting; and

presenting the resulting list of friends.

7. The method of claim 6, further comprising:

after sorting, determining the most compatible friend; and

presenting the most compatible friend.

8. The method of claim 1, further comprising:

determining a compatibility level for each friend, wherein the friend has a compatibility measure in a range that is predefined for the compatibility level;

generating a resulting list of friends in order of the compatibility levels; and

presenting the resulting list of friends.

9. The method of claim 1, wherein accessing the third party social network includes using an API interface to directly access the third party social network.

10. The method of claim 9, wherein the API interface is provided by the third party social network.

11. The method of claim 1, wherein accessing the third party social network includes using screen scraping to obtain the list of friends.

12. The method of claim 11, wherein the permission is a user'"'"'s login credential information.

13. The method of claim 11, wherein the information about the friend is obtained through screen scraping of a Web page in the third party social network.

14. The method of claim 1, wherein determining the compatibility measure further comprising:

applying a set of compatibility measure rules to the obtained information about the friend and the obtained information about the user.

15. The method of claim 14, wherein the set of compatibility measure rules is defined based in one or more of the following methods:

a percentage overlap method;

a cosine similarity method; and

a cosine similarity method modified to take into account contextual information.

16. The method of claim 1, further comprising obtaining, from the user, additional information relevant to determining compatibility between the user and the plurality of friends.

17. The method of claim 1, further comprising:

obtaining, from the user, a topic of interest for communication;

determining, from the social network, the list of friends who are most compatible with the topic of interest; and

presenting the resulting list of friends as choices to select for a communication about the topic of interest.

18. A system for providing a compatibility measuring service for a user on a social network, the system comprising:

a processor; and

a memory device including instructions that, when executed by the processor, cause the processor to;

receive a request for the compatibility measuring service;

obtain, from the user, a permission to access the social network;

access the social network using the permission to obtain the information relating to compatibility measuring service,

wherein the obtained information includes information about the user and a list of friends designated by the user within the social network; and

for each friend in the list;

obtain information about the friend from the social network, wherein the information about the friend includes one or more information about preferences, interests, hobbies, likes and dislikes of the friend;

process the obtained information to identify a set of information relevant to calculating a compatibility measure between the user and the friend; and

determine the compatibility measure between the user and the friend based on the identified set of information.

19. The system of claim 18, wherein the memory device further includes instructions that, when executed by the processor, cause the processor to:

obtain criteria to filter the determined compatibility measures, the criteria being set based on the request for the compatibility measuring service;

filter, based on the criteria, the compatibility measures to generate a resulting list of friends; and

present the resulting list of friends.

20. The system of claim 18, wherein the memory device further includes instructions that, when executed by the processor, cause the processor to:

sort the compatibility measures to generate a resulting list of friends; and

present the resulting list of friends in order of sorting and the compatibility measures.

21. The system of claim 20, wherein the memory device further includes instructions that, when executed by the processor, cause the processor to:

after sorting, determine the most compatible friend; and

present the most compatible friend.

22. The system of claim 18, wherein the memory device further includes instructions that, when executed by the processor, cause the processor to:

determine a compatibility level for each friend, wherein the friend has a compatibility measure in a range that is defined for the compatibility level;

sort the compatibility measures in order of compatibility levels to generate a resulting list of friends; and

present the resulting list of friends.

23. The system of claim 18, wherein accessing the third party social network include using an API interface to directly access the third party social network.

24. The system of claim 23, wherein the API interface is provided by the third party social network.

25. The system of claim 18, wherein accessing the third party social network includes using screen scraping to obtain the list of friends.

26. The system of claim 25, wherein the permission is the user'"'"'s login credential information.

27. The system of claim 25, wherein the information about the friend is obtained through screen scraping.

28. The system of claim 18, wherein determining the compatibility measure further comprising:

applying a set of compatibility measuring rules to the obtained information about the friend and the obtained information about the user.

29. The system of claim 28, wherein the set of compatibility measure rules is defined based in one or more of the following methods:

a percentage overlap method;

a cosine similarity method; and

a cosine similarity method modified to take into account contextual information.

30. The system of claim 18, wherein the memory device further includes instructions that, when executed by the processor, cause the processor to:

obtain from the user additional information relevant to determining compatibility between the user and the plurality of friends.

31. The system of claim 18, wherein the memory device further includes instructions that, when executed by the processor, cause the processor to:

obtain, from the user, a topic of interest for communication;

determine, from the social network, the list of friends who are most compatible with the topic of interest; and

present the resulting list of friends as choices to select for a communication about the topic of interest.

32. A method of determining compatibility between a user and a list of friends, the method comprising:

receiving a request from the user to determine a compatibility measure;

obtaining information about the user, wherein the information about the user includes information about a third party social network where the list of friends are specified, the user'"'"'s preference information, and the user'"'"'s profile information;

in response to receiving the request from the user,

obtaining the list of friends from the third party social network;

for each friend in the list;

accessing information about the friend from the third party social network; and

determining a compatibility measure between the user and the friend based on the information about the friend and the information about the user;

sorting the list of friends in order of the compatibility measures; and

displaying a subset of the sorted friends along with the corresponding compatibility measures.

33. The method of claim 32, wherein accessing information about the friend from the third party social network further comprises accessing information about one or more of preferences, interests, hobbies, likes and dislikes specified by the friend.

34. The method of claim 32, wherein determining a compatibility measure between the user and the friend further comprises using contextual information relating information about the user and the friend to determine the compatibility measure.

35. The method of claim 32, wherein determining a compatibility measure between the user and the friend further comprises determining the compatibility measure using one or more of the following methods:

a percentage overlap method;

a cosine similarity method; and

a cosine similarity method modified to take into account contextual information.

36. The method of claim 32, further comprising:

presenting to the user an advertisement, promotion or related content based on the compatibility measure.

37. A server for determining compatibility between a user and a plurality of friends, wherein the user and the plurality of friends are members of a social network that is implemented independently from the server, the server comprising:

a database for storing information about the user, and a set of compatibility rules; and

a computing device communicatively coupled to the database, the computing device is operable to;

obtain permission from the user to access information about the user from the social network;

upon obtaining the permission, access the social network to obtain information related to the user, wherein the information related to the user includes a list of friends designated by the user within the social network and information about the user;

for each friend in the list;

access information about the friend from the social network;

calculate a compatibility measure between the user and the friend based on the information about the friend and the information about the user; and

store the values of the compatibility measure that are determined and identification information of the friend to the database;

generate an output based on the calculated compatibility measures; and

present the user with the generated output.

38. The server of claim 37, wherein the information about the friend is accessed through the identification information of the friend included in the list.

39. The server of claim 37, wherein the computing device enables the user to specify criteria for generating the output.

40. The server of claim 37, wherein the computing device obtains, from the user, additional information relevant to determining compatibility between the user and the plurality of friends.