EMBEDDING A NONSPONSORED MOBILE CONTENT WITHIN A SPONSORED MOBILE CONTENT

• US 20080270220A1
• Filed: 10/30/2007
• Published: 10/30/2008
• Est. Priority Date: 11/05/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Application Number:
  US11/928,909
• Publication Number:
  US 20080270220A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06F 16/635 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/735 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/78 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/7834 using audio features
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

In embodiments, the present invention provides a method and system for associating a non-sponsored content with a sponsored content based at least in part on a relevancy to a mobile subscriber characteristic associated with a mobile communication facility and presenting the non-sponsored and sponsored content combination to the mobile communication facility as a single content.

Claims

1. A method comprising:

associating a non-sponsored content with a sponsored content based at least in part on a relevancy to a mobile subscriber characteristic associated with a mobile communication facility; and

presenting the non-sponsored and sponsored content combination to the mobile communication facility as a single content.

2. The method of claim 1 wherein the non-sponsored content is a game.

3. The method of claim 1 wherein the non-sponsored content is a video.

4. The method of claim 1 wherein the non-sponsored content is a text.

5. The method of claim 1 wherein the sponsored content is an advertisement.

6. The method of claim 1 wherein the sponsored content is a syndicated content.

7. A method comprising:

associating a non-sponsored content with a sponsored content based at least in part on a relevancy to a user transaction associated with a mobile communication facility; and

presenting the non-sponsored and sponsored content combination to the mobile communication facility as a single content.

8. The method of claim 7 wherein the user transaction is an online product purchase.

9. The method of claim 7 wherein the user transaction is an ad conversion.

10. A method comprising:

associating a non-sponsored content with a sponsored content based at least in part on a relevancy to a usage history associated with a mobile communication facility; and

presenting the non-sponsored and sponsored content combination to the mobile communication facility as a single content.

11. The method of claim 10 wherein the usage history is a browse history.

12. The method of claim 10 wherein the usage history is an ad conversion history.

13. The method of claim 10 wherein the usage history is wireless carrier data.

14. A method comprising:

associating a non-sponsored content with a sponsored content based at least in part on a relevancy to a location associated with a mobile communication facility; and

presenting the non-sponsored and sponsored content combination to the mobile communication facility as a single content.

15. The method of claim 14 wherein the location is a location history.

16. The method of claim 14 wherein the location is a previous location.

17. The method of claim 14 wherein the location is a current location.

18. A method comprising:

associating a non-sponsored content with a sponsored content based at least in part on a relevancy to contextual information associated with a website presented to a mobile communication facility; and

presenting the non-sponsored and sponsored content combination to the mobile communication facility as a single content.

19. The method of claim 18 wherein the contextual information is a link structure.

20. The method of claim 18 wherein the contextual information is a inbound link.

21. The method of claim 18 wherein the contextual information is a outbound link.

22. The method of claim 18 wherein the contextual information is a link.

23. The method of claim 18 wherein the contextual information is a text.

24. The method of claim 18 wherein the contextual information is a keyword.

25. The method of claim 18 wherein the contextual information is a meta data.