System and Method for Creating and Providing a User Interface for Displaying Advertiser Defined Groups of Advertisement Campaign Information

• US 20080270223A1
• Filed: 07/02/2008
• Published: 10/30/2008
• Est. Priority Date: 07/29/2005
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: COLLINS, ROBERT J., APODACA, PAUL JOSEPH, JONES, CLAUDE, WAND, ADAM J.
• Application Number:
  US12/166,950
• Publication Number:
  US 20080270223A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure

Abstract

Systems and Methods for creating and providing a user interface for displaying advertiser defined groups of advertisement campaign information is disclosed. In one implementation, a quality score associated with an ad group is calculated based at least in part on a historical performance of the ad group. Ad campaign information associated with the ad group is then sent to a user interface for display on the user interface, the advertisement campaign information comprising a graphical representation of the calculated quality score.

Claims

1. A method for facilitating display of ad campaign information, the method comprising:

calculating a quality score associated with one or more advertisements; and

sending ad campaign information associated with the one or more advertisements to a user interface for display on the user interface, the advertisement campaign information comprising a graphical representation of the calculated quality score.

2. The method of claim 1, wherein the graphical representation of the calculated quality score identifies a quality of the one or more advertisements with respect to a range of quality scores.

3. The method of claim 1, wherein the one or more advertisements comprise one or more ad groups.

4. The method of claim 3, wherein at least one ad group comprises advertiser customized and defined groups of advertisement campaign data.

5. The method of claim 3, wherein at least one ad group comprises advertisements and parameters for advertisements that are handled by an ad campaign management system in a similar manner.

6. The method of claim 3, wherein at least one ad group comprises advertisements and parameters for advertisements targeted to a demographic group.

7. The method of claim 1, wherein the quality score is calculated based at least in part on a historical performance of the one or more advertisements.

8. The method of claim 7, wherein the quality score is calculated based at least in part on a click-through rate associated with the one or more advertisements.

9. A computer-readable storage medium comprising a set of instructions for facilitating display of ad campaign information, the set of instructions to direct a processor to perform acts of:

calculating a quality score associated with one or more advertisements; and

sending ad campaign information associated with the one or more advertisements to a user interface for display on the user interface, the advertisement campaign information comprising a graphical representation of the calculated quality score.

10. The computer-readable storage medium of claim 9, wherein the graphical representation of the calculated quality score identifies a quality of the one or more advertisements with respect to a range of quality scores.

11. The computer-readable storage medium of claim 9, wherein the one or more advertisements comprise one or more ad groups.

12. The computer-readable storage medium of claim 11, wherein at least one ad group comprises advertisements and parameters for advertisements that are handled by an ad campaign management system in a similar manner.

13. The computer-readable storage medium of claim 9, wherein the quality score is calculated based at least in part on a historical performance of the one or more advertisements.

14. The computer-readable storage medium of claim 13, wherein the quality score is calculated based at least in part on a click-through rate associated with the one or more advertisements.

15. A system for facilitating display of ad campaign information, the system comprising:

an ad campaign management system operative to;

calculate a quality score associated with one or more advertisements; and

send ad campaign information associated with the one or more advertisements to a user interface for display on the user interface, the advertisement campaign information comprising a graphical representation of the calculated quality score.

16. The system of claim 15, wherein the ad campaign management system comprises an application program interface and the ad campaign management system is operative to send the ad campaign information associated with the one or more advertisements to the user interface via the application program interface.

17. The system of claim 15, wherein the graphical representation of the calculated quality score identifies a quality of the one or more advertisements with respect to a range of quality scores.

18. The system of claim 15, wherein the one or more advertisements comprise one or more ad groups.

19. The system of claim 15, wherein the ad campaign management system calculates the quality score associated with the one or more advertisements based at least in part on a historical performance of the one or more advertisements.

20. A method for facilitating display of ad campaign information, the method comprising:

calculating a quality score associated with an ad group based at least in part on a historical performance of the ad group; and

sending ad campaign information associated with the ad group to a user interface for display on the user interface, the advertisement campaign information comprising a graphical representation of the calculated quality score.