Methods And Systems For Tracking Customer Response To A Coupon

• US 20080270231A1
• Filed: 04/30/2007
• Published: 10/30/2008
• Est. Priority Date: 04/30/2007
• Status: Active Grant

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Li, Jun, Ari, Ismail, Durante, Elsa
• Granted Patent: US 8,996,401 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives

Abstract

Methods, systems and computer readable medium storing computer executable programs for tracking customer response to a coupon are disclosed. A coupon is issued. A first determination is made regarding whether the coupon has been selected for viewing by a customer. A first state is assigned to the coupon based on the first determination. A second determination is made regarding whether the coupon has been redeemed by the customer. A second state is assigned to the coupon based on the second determination.

Claims

1. A method of tracking customer response to a coupon, the method comprising:

issuing a coupon;

making a first determination regarding whether the coupon has been selected for viewing by a first customer;

assigning a first state to the coupon based on the first determination;

making a second determination regarding whether the coupon has been redeemed by the first customer; and

assigning a second state to the coupon based on the second determination.

2. The method of claim 1, further comprising:

making a third determination regarding whether the coupon has been selected for use by the first customer; and

assigning a third state to the coupon based on the third determination.

3. The method of claim 2, further comprising:

making a fourth determination regarding whether the coupon has expired; and

assigning a fourth state to the coupon based on the fourth determination.

4. The method of claim 2, further comprising:

making a determination regarding whether a product purchased with the coupon has been returned; and

assigning the third state to the coupon based on the determination.

5. The method of claim 1, further comprising:

making a third determination regarding whether the coupon has been printed by the first customer;

assigning a third state to the coupon based on the third determination;

making a fourth determination regarding whether the coupon has been digitally saved by the first customer; and

assigning a fourth state to the coupon based on the fourth determination.

6. The method of claim 1, wherein issuing a coupon comprises issuing a coupon selected from a group consisting of a customer profile based coupon, a customer group profile based coupon, a personalized coupon, a store location specific coupon, a store specific coupon, a promotion specific coupon, a retailer specific coupon, a manufacturer specific coupon, and a campaign specific coupon.

7. The method of claim 1, wherein issuing a coupon comprises issuing a coupon for display via a coupon presentation system, the coupon presentation system being selected from a group consisting of a point of sale kiosk, an in-store kiosk, a web-based online retailer site, a web-based online manufacturer site, an email system, and an online web-based coupon broker site.

8. The method of claim 1, wherein issuing a coupon comprises issuing a coupon for a first customer based on an analysis of tracked coupon states of a previously issued coupon for the first customer.

9. The method of claim 1, wherein issuing a coupon comprises issuing a coupon associated with coupon data selected from a group consisting of a product identifier, a campaign identifier, a customer identifier, a customer group identifier, a store identifier, and a coupon issuance timestamp.

10. The method of claim 1, further comprising transmitting coupon notification data, the coupon notification data being selected from a group consisting of a coupon promotion notification, and a coupon expiration notification.

11. The method of claim 1, further comprising:

creating a plurality of coupons for a campaign organized by a retailer, the plurality of coupons including the coupon; and

notifying a retailer of the state of each of the plurality of coupons

12. The method of claim 1, further comprising:

receiving a request from the first customer to transfer coupon benefits associated with the coupon to a second customer;

invalidating the coupon for the first customer; and

creating a new version of the coupon for the second customer.

13. A computer readable medium for storing a computer executable program for tracking customer response to a coupon, the computer readable medium comprising:

computer readable code for issuing a coupon;

computer readable code for making a first determination regarding whether the coupon has been selected for viewing by a first customer;

computer readable code for assigning a first state to the coupon based on the first determination;

computer readable code for making a second determination regarding whether the coupon has been redeemed by the first customer; and

computer readable code for assigning a second state to the coupon based on the second determination.

14. The computer readable medium of claim 13, further comprising:

computer readable code for making a third determination regarding whether the coupon has been selected for use by the first customer; and

computer readable code for assigning a third state to the coupon based on the third determination.

15. The computer readable medium of claim 14, further comprising:

computer readable code for making a fourth determination regarding whether the coupon has expired; and

computer readable code for assigning a fourth state to the coupon based on the fourth determination.

16. The computer readable medium of claim 14, further comprising:

computer readable code for making a determination regarding whether a product purchased with the coupon has been returned; and

computer readable code for assigning the third state to the coupon based on the determination.

17. The computer readable medium of claim 13, further comprising:

computer readable code for making a third determination regarding whether the coupon has been printed by the first customer;

computer readable code for assigning a third state to the coupon based on the third determination;

computer readable code for making a fourth determination regarding whether the coupon has been digitally saved by the first customer; and

computer readable code for assigning a fourth state to the coupon based on the fourth determination.

18. The computer readable medium of claim 13, wherein the computer readable code for issuing a coupon comprises computer readable code for issuing a coupon selected from a group consisting of a customer profile based coupon, a customer group profile based coupon, a personalized coupon, a store location specific coupon, a store specific coupon, a promotion specific coupon, a retailer specific coupon, a manufacturer specific coupon, and a campaign specific coupon.

19. The computer readable medium of claim 13, wherein the computer readable code for issuing a coupon comprises computer readable code for issuing a coupon for display via a coupon presentation system, the coupon presentation system being selected from a group consisting of a point of sale kiosk, an in-store kiosk, a web-based online retailer site, a web-based online manufacturer site, an email system, and an online web-based coupon broker site.

20. The computer readable medium of claim 13, wherein the computer readable code for issuing a coupon comprises computer readable code for issuing a coupon for a first customer based on an analysis of tracked coupon states of a previously issued coupon for the first customer.

21. The computer readable medium of claim 13, wherein the computer readable code for issuing a coupon comprises computer readable code for issuing a coupon associated with coupon data selected from a group consisting of a product identifier, a campaign identifier, a customer identifier, a customer group identifier, a store identifier, and a coupon issuance timestamp.

22. The computer readable medium of claim 13, further comprising computer readable code for transmitting coupon notification data, the coupon notification data being selected from a group consisting of a coupon promotion notification, and a coupon expiration notification.

23. The computer readable medium of claim 13, further comprising:

computer readable code for creating a plurality of coupons for a campaign organized by a retailer, the plurality of coupons including the coupon; and

computer readable code for notifying a retailer of the state of each of the plurality of coupons

24. The computer readable medium of claim 13, further comprising:

computer readable code for receiving a request from the first customer to transfer coupon benefits associated with the coupon to a second customer;

computer readable code for invalidating the coupon for the first customer; and

computer readable code for creating a new version of the coupon for the second customer.

25. A system for tracking customer response to a coupon, the method comprising:

means for issuing a coupon;

means for making a first determination regarding whether the coupon has been selected for viewing by a customer;

means for assigning a first state to the coupon based on the first determination;

means for making a second determination regarding whether the coupon has been redeemed by the customer; and

means for assigning a second state to the coupon based on the second determination.