Measuring a location based advertising campaign

• US 20080270238A1
• Filed: 03/14/2008
• Published: 10/30/2008
• Est. Priority Date: 03/30/2007
• Status: Abandoned Application

• Current Assignee: SeeSaw Networks, Inc.
• Original Assignee: SeeSaw Networks, Inc.
• Inventors: Zweben, Monte, Davis, Eugene, Hines, Scott
• Application Number:
  US12/077,054
• Publication Number:
  US 20080270238A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method of measuring a location based advertising campaign is disclosed. The location based advertising campaign is determined to have a direct response component. A response address associated with the direct response component is received. The location based advertising campaign with the direct response component is distributed to a location based advertising network. The location based advertising campaign is measured based on the response address'"'"'s action statistics.

Claims

1. A system of measuring a location based advertising campaign, including:

a processor; and

a memory coupled with the processor, wherein the memory is configured to provide the processor with instructions which when executed cause the processor to;

determine the location based advertising campaign has a direct response component;

receive a response address associated with the direct response component;

distribute the location based advertising campaign with the direct response component to a location based advertising network; and

measure the location based advertising campaign based on the response address'"'"'s action statistics.

2. A system as recited in claim 1, wherein determining the location based advertising campaign has a direct response component includes receiving an estimate of the response address'"'"'s action statistics.

3. A system as recited in claim 1, wherein the processor is further configured to receive a location based advertising creative for the response address.

4. A system as recited in claim 1, wherein the processor is further configured to receive a location based advertising creative for the response address, wherein the location based advertising creative is a Dynamic creative.

5. A system as recited in claim 1, wherein the processor is further configured to receive a location based advertising creative for the response address, wherein the location based advertising creative is a Dynamic creative and written in Flash.

6. A system as recited in claim 1, wherein the processor is further configured to receive a location based advertising creative for the response address, wherein the location based advertising creative is a Dynamic creative and implements a Countdown Campaign.

7. A system as recited in claim 1, wherein the processor is further configured to receive a plurality of location based advertising creatives for a corresponding plurality of response addresses.

8. A system as recited in claim 1, wherein the processor is further configured to receive a plurality of location based advertising creatives for a corresponding plurality of response addresses, wherein the plurality of location based advertising creatives implement a Treasure Hunt Campaign.

9. A system as recited in claim 1, wherein the response address is human readable.

10. A system as recited in claim 1, wherein the response address is human readable and a URL.

11. A system as recited in claim 1, wherein the response address is human readable and a messaging address.

12. A system as recited in claim 1, wherein the response address is human readable and a telephone number.

13. A system as recited in claim 1, wherein the response address is human readable and an email address.

14. A system as recited in claim 1, wherein the response address is machine readable.

15. A system as recited in claim 1, wherein the response address is machine readable using a infrared device.

16. A system as recited in claim 1, wherein the response address is machine readable using a bar code scanner.

17. A system as recited in claim 1, wherein the response address is machine readable using a radio device.

18. A system as recited in claim 1, wherein the response address is machine readable using a Bluetooth device.

19. A system as recited in claim 1, wherein the response address is machine readable using a geocode device.

20. A system as recited in claim 1, wherein the processor is further configured to analyze and compile an affidavit for campaign cost based on the response address'"'"'s action statistics.

21. A system as recited in claim 1, wherein the processor is further configured to analyze and compile an affidavit for campaign cost based on the response address'"'"'s action statistics, wherein the action statistics are analyzed for Action Fraud.

22. A system as recited in claim 1, wherein the processor is further configured to analyze and compile an affidavit for campaign cost based on the response address'"'"'s action statistics, wherein cost is based on Cost Per Action.

23. A method of measuring a location based advertising campaign, including:

determining the location based advertising campaign has a direct response component;

receiving a response address associated with the direct response component;

distributing the location based advertising campaign with the direct response component to a location based advertising network; and

measuring the location based advertising campaign based on the response address'"'"'s action statistics.

24. A method as recited in claim 23, wherein determining the location based advertising campaign has a direct response component includes receiving an estimate of the response address'"'"'s action statistics.

25. A method as recited in claim 23, further including receiving a location based advertising creative for the response address.

26. A method of measuring impressions of a campaign while simultaneously knowing where the campaign will be launched.