System for serving data that matches content related to a search results page

• US 20080270359A1
• Filed: 04/25/2007
• Published: 10/30/2008
• Est. Priority Date: 04/25/2007
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Kapur, Shyam, Carinio, Matthew, Madhavan, Anand
• Granted Patent: US 9,396,261 B2
• Time in Patent Office: Days
• US Class Current: 707/3
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system is described for serving data matching content in a search engine marketing system. The system may include a processor, an interface and a memory. The memory may be operatively connected to the processor and may store a page, a content related to the page, a set of terms and a data. The interface may be operatively connected to the memory and the processor and may be used to communicate with a user. The processor may identify a page and a content, perform a semantic analysis on the content to generate a set of terms, match the set of terms to a data, add the data to the page, and the serve the page to a user via the interface.

Claims

1. A method for serving data that matches content related to a search results page, comprising:

identifying a search results page;

identifying a content related to the search results page;

processing the content to generate a set of terms;

matching the set of terms to a data; and

adding the data to the search results page.

2. The method of claim 1 further comprising serving the search results page.

3. The method of claim 2 wherein serving the search results page further comprises displaying the search results page to a user.

4. The method of claim 1 wherein the processing comprises a semantic analysis.

5. The method of claim 1 wherein the data comprises an online advertisement.

6. The method of claim 5 wherein the online advertisement comprises at least one of:

a sponsored listing, a banner advertisement and a pop up advertisement.

7. The method of claim 1 wherein the content comprises at least one of:

a search result on the page, a query used to generate the search result, and a suggested query related to the query.

8. The method of claim 1 wherein the search results page was identified based on a search query.

9. The method of claim 8 wherein the data is added to the search results page only when a minimum amount of data can not be retrieved based on the search query.

10. The method of claim 9 wherein an analyzer determines whether to add the data to the search results page.

11. A method for serving data on a search results page that matches user behavior data, comprising:

identifying a search results page that was requested by a user;

identifying a user behavior data relating to the user;

processing the user behavior data to generate a set of terms;

matching the set of terms to a data;

adding the data to the search results page; and

serving the search results page to the user.

12. The method of claim 11 wherein the user behavior data comprises at least one of:

a data describing a historical behavior of the user, and a data describing a historical behavior of a set of users.

16. The method of claim 11 wherein the search results page was identified based on a search query.

17. The method of claim 16 wherein the data is added to the search results page only when a minimum amount of data can not be retrieved based on the search query.

18. The method of claim 17 wherein an analyzer determines whether to add the data to the search results page.

13. (canceled)

14. The method of claim 13 wherein the online advertisement comprises at least one of:

a sponsored listing, a banner advertisement and a popup advertisement.

15. (canceled)

19. A method for supplementing advertisements on a search results page, comprising:

identifying a search results page comprising a content;

processing the content to generate a set of terms;

matching the set of terms to an advertisement; and

adding the advertisement to the search results page.

20. The method of claim 19 further comprising serving the search results page to a user.

21. The method of claim 19 wherein the content comprises at least one of:

a search result on the search results page, a query used to generate the search result, and a suggested query related to the query.

22. The method of claim 21 wherein the search results page comprises an advertisement targeting the query.

23. The method of claim 19 wherein the search results page was requested by a user.

25. The method of claim 19 wherein processing the content to generate a set of terms further comprises extracting the content from the search results page.

24. (canceled)

26. A system for serving data that matches content related to a search results page, comprising:

a memory to store a search results page, a content related to the search results page, a set of terms and a data;

an interface operatively connected to the memory and the processor for communicating with a user;

a processor operatively connected to the memory, which identifies the search results page, identifies the content related to the search results page, processes the content to generate the set of terms, matches the set of terms to the data, adds the data to the page, and serves the page to the user via the interface.

27. The system of claim 26 wherein the processor receives a communication from the user requesting the page via the interface.

28. (canceled)

29. (canceled)

30. (canceled)

31. The system of claim 30 wherein the online advertisement comprises at least one of:

a sponsored listing, a banner advertisement and a popup advertisement.