Product affinity engine and method
First Claim
1. A system for providing purchasing recommendations to a customer, comprising:
- a customer interface for sending and receiving information to and from said customer;
a storage medium for storing data relating to said products;
a processor for processing data relating to said customer and said products;
said processor determining an affinity between at least one product and another product group wherein said product group comprises at least one other product.
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Accused Products
Abstract
The present invention relates to a computerized engine and method for using the same to determine and effect product sales to customers based on customer-driven affinities relating to the products. In some embodiments, the computerized engine includes hardware and software and uses customer or transaction data or product characteristics to calculate an output relating to the affinity. In some embodiments, the computerized engine provides an output indicative of the affinity. In some embodiments, the computerized engine is coupled to a database containing the customer or transaction data or product characteristics. The system and method can also determine a reduced affinity depending on a period of time elapsed between a pair of events being related, or as a function of the age of collected affinity data.
192 Citations
31 Claims
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1. A system for providing purchasing recommendations to a customer, comprising:
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a customer interface for sending and receiving information to and from said customer; a storage medium for storing data relating to said products; a processor for processing data relating to said customer and said products; said processor determining an affinity between at least one product and another product group wherein said product group comprises at least one other product. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method for providing purchase recommendations to a customer, comprising:
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receiving information from said customer through a customer interface; determining a first affinity score corresponding to said received information and information stored on a storage medium containing product data; determining whether to make a purchase recommendation to the customer based on the first affinity score; if said affinity score does not meet a preset threshold condition, determining a second affinity score corresponding to said received information and information stored on the storage medium. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. A computer-readable medium accessible to an online retailing system, comprising:
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computer-readable instructions enabling the receipt of customer information from a customer information interface; computer-readable instructions enabling the access of stored product information; computer-readable instructions enabling an affinity processor to take said customer information and said stored product information and determine an output corresponding to an affinity relating to one or more of said stored product information; and computer-readable instructions enabling said online retailing system to make a purchase recommendation to said customer. - View Dependent Claims (31)
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Specification