Establishing a social network
First Claim
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1. A method for use with an on-line computer service having a plurality of account holders that each has at least one account with the on-line computer service, the method comprising acts of:
- (A) creating a social network among at least a subset of the plurality of account holders by;
(A1) creating a network architecture comprising a set of nodes and a set of edges, wherein each one of the edges connects at least two of the nodes and specifies a path for a flow of information between the nodes connected by the one of the edges; and
(A2) populating the network architecture by assigning each of the account holders in the at least a subset of the plurality of account holders to at least one of the nodes so that when at least one action is taken by a first account holder assigned to a first node, information relating to the at least one action is communicated to at least one second account holder assigned to a second node that is directly connected via at least one of the edges to the first node.
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Abstract
A method of creating social networks designed to facilitate diffusion of desired behavior among groups of people. A social network may be created prior to assigning people to nodes in the network. Communications between people in the network may be controlled and modified to promote diffusion of the desired behavior.
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Citations
30 Claims
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1. A method for use with an on-line computer service having a plurality of account holders that each has at least one account with the on-line computer service, the method comprising acts of:
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(A) creating a social network among at least a subset of the plurality of account holders by; (A1) creating a network architecture comprising a set of nodes and a set of edges, wherein each one of the edges connects at least two of the nodes and specifies a path for a flow of information between the nodes connected by the one of the edges; and (A2) populating the network architecture by assigning each of the account holders in the at least a subset of the plurality of account holders to at least one of the nodes so that when at least one action is taken by a first account holder assigned to a first node, information relating to the at least one action is communicated to at least one second account holder assigned to a second node that is directly connected via at least one of the edges to the first node. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A method for use with an on-line computer service having a plurality of account holders that each has at least one account with the on-line computer service, the method comprising acts of:
(A) assigning a pre-specified topology of interpersonal social ties to otherwise anonymous users who comprise at least a subset of the plurality of account holders for the purpose of facilitating the spread of behavior among the users by; (A1) creating a network architecture comprising a set of nodes and a set of edges, wherein each one of the edges connects exactly two of the nodes and specifies a path for a flow of information between the nodes connected by the one of the edges, the network architecture comprising a pre-specified degree distribution, clustering coefficient, characteristic path length, and average bridge width between nodes; and (A2) populating the network architecture by assigning each of the account holders in the at least a subset of the plurality of account holders to at least one of the nodes so that when at least one action is taken by a first account holder assigned to a first node, information relating to the at least one action is communicated to at least one second account holder assigned to a second node that is directly connected via at least one of the edges to the first node. - View Dependent Claims (25, 26, 27, 28, 29)
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30. A method of using an on-line computer service having a plurality of account holders that each has at least one account with the on-line computer service, the method performed via a first account holder having a first account with the on-line computer service, the method comprising acts of:
(A) receiving at least one communication providing the first account holder with information about at least one behavior of at least one other account holder who is a neighbor of the first account holder in a social network created by the on-line service.
Specification