METHOD AND APPARATUS FOR DISPLAYING INFORMATION IN RESPONSE TO MOTION PICTURE PROGRAMMING
First Claim
1. A method comprising:
- identifying an element in motion picture programming;
obtaining, from the motion picture programming, a still image having the element;
storing the still image;
storing digital information referred to by the element;
displaying the still image to a viewer, wherein the still image is displayed to the viewer in response to the motion picture programming being delivered to the viewer and the element being displayed to the viewer in the motion picture programming;
in response to viewing the still image, the viewer selecting the element in the still image; and
in response to the viewer selecting the element in the still image, displaying the stored digital information to the viewer.
2 Assignments
0 Petitions
Accused Products
Abstract
Disclosed herein, in various embodiments, are methods and apparatus incorporating, among other things, the concept of using, in particular but without limitation, traditionally non-commercial programming as a medium for selling products or services on-line, and again in particular over the Internet. Using this concept, for example, an element identified in motion picture programming can be made identifiable by a viewer of the motion picture programming, and thereby enabling a viewer to determine the source, location, or other information referred to by the element. Using this concept, for example, a viewer viewing a soap opera is able to use a device to electronically select a element identified in the broadcast. In turn, information referred to by the content element can be displayed to the viewer, including purchase information. Using this particular concept of the invention, traditionally non-commercial programming can be efficiently used to indirectly advertise goods or services and offer them for sale on-line.
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Citations
24 Claims
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1. A method comprising:
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identifying an element in motion picture programming; obtaining, from the motion picture programming, a still image having the element; storing the still image; storing digital information referred to by the element; displaying the still image to a viewer, wherein the still image is displayed to the viewer in response to the motion picture programming being delivered to the viewer and the element being displayed to the viewer in the motion picture programming; in response to viewing the still image, the viewer selecting the element in the still image; and in response to the viewer selecting the element in the still image, displaying the stored digital information to the viewer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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a processor coupled to a viewing device, the viewing device including an input device, the processor configured to; (a) store a still image obtained from motion picture programming, wherein the still image contains an element identified in the motion picture programming; (a) store digital information referred to by the element; (b) deliver to the viewing device the still image, wherein the still image is displayed to the viewer in response to the motion picture programming being delivered to the viewer and the element being displayed to the viewer in the motion picture programming; and (c) deliver to the viewing device at least some of the stored digital information; and a computer program operating on the viewing device to deliver at least a portion of the stored digital information to a viewer in response to the viewer selecting the element in the still image using the input device. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A method comprising:
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identifying an element in motion picture programming; storing digital information referred to by the element; displaying the element to a viewer using a first device, wherein the element is displayed to the viewer in response to the element being separately displayed to the viewer using a second device; in response to viewing the element using the first device, the viewer selecting the element; and in response to the viewer selecting the element, displaying the stored digital information to the viewer. - View Dependent Claims (20, 21)
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22. A system comprising:
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a processor coupled to a viewing device, the processor configured to; (a) store digital information about an element identified in motion picture programming; (b) deliver to the viewing device at least some of the stored digital information; and (c) deliver the element to the viewing device; and a computer program operating on the viewing device to display the element to a viewer, wherein the element is displayed to the viewer in response to the motion picture programming being delivered to the viewer and the element being separately displayed to the viewer in the motion picture programming, and to deliver at least a portion of the received digital information to the viewer in response to the viewer selecting the element from the viewing device. - View Dependent Claims (23, 24)
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Specification