Sensory Cue For Pump Dispenser For Use With Substrates

• US 20080273915A1
• Filed: 05/01/2007
• Published: 11/06/2008
• Est. Priority Date: 05/01/2007
• Status: Abandoned Application

• Current Assignee: Clorox Company
• Original Assignee: Clorox Company
• Inventors: O'Connell, Tami, Coutts, Danielle, Russell, Jodi Lynn, Itzkowitz, Laura
• Application Number:
  US11/742,674
• Publication Number:
  US 20080273915A1
• Time in Patent Office: Days
• US Class Current: 401/188R
• CPC Class Codes: A45D 2200/057 Spray nozzles; Generating atomised liquid
• CPC Class Codes: A45D 2200/1018 comprising a pad, i.e. a cushion-like mass of soft material, with or without gripping means
• CPC Class Codes: A45D 2200/1027 Tissues, i.e. thin applicator sheets
• CPC Class Codes: A45D 34/04 Appliances specially adapted for applying liquid, e.g. using roller or ball
• CPC Class Codes: A61L 2/186 Peroxide solutions
• CPC Class Codes: A61L 2/26 Accessories or devices or components used for biocidal treatment
• CPC Class Codes: A61L 2202/17 Combination with washing or cleaning means
• CPC Class Codes: B05B 1/14 with multiple outlet openings B05B1/02, B05B1/26 take precedence; with strainers in or outside the outlet opening
• CPC Class Codes: B05B 11/0097 Means for filling or refilling the sprayer through additional openings in the container B05B11/0056
• CPC Class Codes: B05B 11/1001 Piston pumps B05B11/1087, B05B11/1088, B05B11/109 take precedence
• CPC Class Codes: B05B 11/1047 the pump being preassembled as an independent unit before being mounted on the container
• CPC Class Codes: B05B 11/1052 Actuation means locking means therefor B05B11/1059; the dispensing stroke being affected by the stored energy of a spring B05B11/109
• CPC Class Codes: B05C 17/002 with feed system for supplying material from an external source; Supply controls therefor B05C17/02 takes precedence

Abstract

A vertical pump-up dispenser contains sensory cues on the actuator top which conveys consumer information, such “as what the product is” or “how to use the product” or “what brand the product is” or what fragrance the product is“. The sensory cue may be one or more colors, shapes, graphics, text, alpha-numeric characters, and/or patterns. The sensory cue may include both a visual cue and a tactile cue.

Claims

1. A product having a vertical pump-up dispenser adapted to provide a removable sensory cue on the top of the actuator comprising:

a. a container having an actuator and a fluid distribution system, wherein the fluid distribution system comprises a tube delivering fluid to the actuator top surface, wherein depression of the actuator causes fluid to travel through the tube toward the actuator top surface, and wherein a subsystem of the fluid distribution system delivers fluid to an area of the actuator top surface greater than the circumferential area of the tube;

b. wherein the actuator top has a sensory cue to assist a consumer in understanding the product attributes and wherein the sensory cue is a cue selected from the group consisting of a color cue, a tactile cue, and combinations thereof

c. wherein the sensory cue is removable and assists the consumer in how to use the product.

2. A product having a vertical pump-up dispenser adapted to provide a sensory cue on the top of the actuator comprising:

a. a container having an actuator and a fluid distribution system, wherein the fluid distribution system comprises a tube delivering fluid to the actuator top surface, wherein depression of the actuator causes fluid to travel through the tube toward the actuator top surface, and wherein a subsystem of the fluid distribution system delivers fluid to an area of the actuator top surface greater than the circumferential area of the tube;

b. wherein the actuator top has a sensory cue from the group consisting of colors, patterns, shading, textures, and combinations thereof.

3. The product of claim 2, wherein the sensory cue comprises a pattern of four or more dispensing holes.

4. The product of claim 3, wherein the sensory cue comprises indented dispensing holes.

5. The product of claim 2, wherein the sensory cue assists the consumer in knowing the fragrance of the product.

6. The product of claim 2, wherein the sensory cue is is an area of different color or texture than the surrounding area.

7. The product of claim 2, wherein the sensory cue is a different gloss finish between portions of the actuator top surface.

8. The product of claim 2, wherein the sensory cue is removable.

9. The product of claim 2, wherein the sensory cue assists the consumer in scrubbing with the dispenser.

10. The product of claim 2, wherein the sensory cue assists the consumer in applying the fluid.

11. The product of claim 2, wherein the sensory cue assists the consumer in knowing where to place the consumer hand to use the dispenser.

12. The product of claim 2, wherein the sensory cue is color.

13. The product of claim 2, wherein the sensory cue includes a raised portion.

14. The product of claim 2, wherein the sensory cue includes an indentation.

15. The product of claim 2, wherein the sensory cue is a visual cue.

16. The product of claim 2, wherein the sensory cue is a tactile cue.

17. A product having a vertical pump-up dispenser adapted to provide a sensory cue on the top of the actuator comprising:

a. a container having an actuator and a fluid distribution system, wherein the fluid distribution system comprises a tube delivering fluid to the actuator top surface, wherein depression of the actuator causes fluid to travel through the tube toward the actuator top surface;

b. wherein the actuator top has a sensory cue to assist a consumer in understanding the product attributes and wherein the sensory cue is a cue selected from the group consisting of colors, shading, textures, and combinations thereof

18. The product of claim 17, wherein the sensory cue comprises a pattern of four or more dispensing holes.

19. The product of claim 17, wherein the sensory cue is an area of different color or texture than the surrounding area.

20. The product of claim 17, wherein the sensory cue assists the consumer in knowing the fragrance of the product.