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Metric Conversion for Online Advertising

  • US 20080275757A1
  • Filed: 02/04/2008
  • Published: 11/06/2008
  • Est. Priority Date: 05/04/2007
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • obtaining input specifying a first metric value associated with an advertisement;

    determining a predicted conversion rate for a potential impression of the advertisement;

    estimating a second metric value based on the first metric value and the predicted conversion rate;

    compensating based on the second metric value; and

    debiting based on the first metric value.

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