Content Allocation
First Claim
Patent Images
1. A method of publishing content to particular destinations, comprising:
- (a) determining one or more probable destinations for publishing of electronic content to a group of one or more consumers of electronic content;
(b) inferring one or more probable demographics of the group based on the determining of probable destinations and one or more further characteristics relating to consumption of electronic content at said destination;
(c) selecting specific electronic content for the group according to the determining and inferring; and
(d) publishing said specific electronic content to one or more electronic devices of the group at one or more of said destinations.
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Abstract
A method of publishing and/or allocating content to particular destinations includes determining probable content destinations. One or more probable demographics are inferred based on the probable destinations along with one or more further characteristics relating to consumption of electronic content at the destination. Specific electronic content is selected and allocated and/or published to one or more electronic devices at one or more of the destinations.
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Citations
36 Claims
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1. A method of publishing content to particular destinations, comprising:
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(a) determining one or more probable destinations for publishing of electronic content to a group of one or more consumers of electronic content; (b) inferring one or more probable demographics of the group based on the determining of probable destinations and one or more further characteristics relating to consumption of electronic content at said destination; (c) selecting specific electronic content for the group according to the determining and inferring; and (d) publishing said specific electronic content to one or more electronic devices of the group at one or more of said destinations. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36)
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9. A method of allocating content impressions to particular destinations, comprising:
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(a) determining one or more probable destinations for allocating impressions of electronic content to a group of one or more consumers of electronic content, the destinations including one or more probable consumer venues, brands, types or categories of destinations, vendors, demographics, rendering device formats or templates, display devices, or form factors, or combinations thereof; (b) selecting specific electronic content to deliver to the group based on the determining of probable destinations; and (c) allocating one or more content impressions to one or more of said destinations according to the determining and selecting of the specific electronic content. - View Dependent Claims (10, 11, 12, 13, 14)
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Specification