CONTENT MANAGEMENT SYSTEM AND METHOD
First Claim
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1. A method of providing mobile commerce comprising:
- receiving content in a repository of a mobile communications device;
displaying the content on a display screen of the mobile communications device in response to a first action unrelated to requesting the content to be displayed between initiating the first action and completing the first action;
receiving updated content in the repository of the mobile communications device;
displaying the updated content on the display screen of the mobile communications device in response to a second action which is independent of making a request to display the updated content between initiating the second action and completing the second action;
transmitting or receiving data in response to the user interacting with the content or the updated content that is displayed on the display screen; and
transmitting data about the mobile communications device related to usage or user responses.
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Abstract
The invention is a system and method that targets communications devices with content from service providers, third party content providers, sponsors, promotional partners and advertisers. The invention matches the content with communications device users using customer profiles or device usage profiles and transmits the content to communications devices over a wireless network, via the internet, or other means. The communications devices store the content in an internal repository. The content is later displayed as a result of triggers by designated users'"'"' actions.
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Citations
20 Claims
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1. A method of providing mobile commerce comprising:
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receiving content in a repository of a mobile communications device; displaying the content on a display screen of the mobile communications device in response to a first action unrelated to requesting the content to be displayed between initiating the first action and completing the first action; receiving updated content in the repository of the mobile communications device; displaying the updated content on the display screen of the mobile communications device in response to a second action which is independent of making a request to display the updated content between initiating the second action and completing the second action; transmitting or receiving data in response to the user interacting with the content or the updated content that is displayed on the display screen; and transmitting data about the mobile communications device related to usage or user responses. - View Dependent Claims (2, 3)
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4. A method of providing mobile commerce comprising:
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receiving device data about a user'"'"'s actions on a communications device; receiving data from a wireless service provider about the communications device; creating a user profile using the device data and the provider data; identifying a plurality of communications devices to target based on users profiles; transmitting targeted content to the plurality of communications devices; and displaying the targeted content in response to a user-actuated function on the communications device.
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5. A method of providing mobile commerce comprising:
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receiving device data about a user'"'"'s actions on a communications device; creating a user profile using the device data and the provider data; identifying a plurality of communications devices to target based on users profiles; transmitting targeted content to the plurality of communications devices; and displaying the targeted content in response to a user-actuated function on the communications device.
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6. A system for consumer engagement and revenue optimization comprising:
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a communications device having a first display screen, a repository operationally coupled to the first display screen for storing content, and a client application for causing the content to be displayed on the first display screen as a result of a user'"'"'s action on the communications device; and a management platform having a database for storing the content and information about the communications device and/or the user of the communications device and transmitting the content to the communications device based on the information. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A system for providing mobile commerce comprising:
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means for receiving a first content in a mobile communications device; means for displaying the content on a display screen of the mobile communications device in response to a first action related to the manipulation of the functions of the mobile communication device between initiating the first action and completing the first action; means for receiving a second content in the mobile communications device; means for displaying the second content on the display screen of the mobile communications device in response to a second action related to the manipulation of the functions of the mobile communication device between initiating the second action and completing the second action; means for transmitting or receiving data in response to interaction with the first content or the second content; and
for transmitting data about the mobile communications device related to usage or user responses.
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Specification