System and method of facilitating targeted content delivery

• US 20080275772A1
• Filed: 05/01/2007
• Published: 11/06/2008
• Est. Priority Date: 05/01/2007
• Status: Abandoned Application

• Current Assignee: AT&T Knowledge Ventures, L.P. (AT&T, Inc.)
• Original Assignee: AT&T Knowledge Ventures, L.P. (AT&T, Inc.)
• Inventors: Suryanarayana, Lalitha, Grannan, Michael
• Application Number:
  US11/799,740
• Publication Number:
  US 20080275772A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method of facilitating targeted content delivery is disclosed and includes receiving a request from a third-party to deliver targeted content to a plurality of customers of a service provider, where the request includes a plurality of customer profile parameters. The method also includes aggregating profile data associated with at least some of the plurality of customers of the service provider to produce collective customer profile information corresponding to the request. The aggregated profile data matches at least some of the customer profile parameters. The method also includes communicating service terms to the third-party, wherein the service terms are determined for the request based at least partially on a type of the targeted content. Further, the method includes receiving the targeted content from the third-party after the service provider receives data indicating acceptance of the service terms.

Claims

1. A method of facilitating targeted content delivery, the method comprising:

receiving a request from a third-party to deliver targeted content to a plurality of customers of a service provider, wherein the request includes a plurality of customer profile parameters;

communicating service terms to the third-party, wherein the service terms are determined for the request based at least partially on a type of the targeted content;

aggregating profile data associated with at least some of the plurality of customers of the service provider to produce collective customer profile information corresponding to the request, wherein the aggregated profile data matches at least some of the customer profile parameters; and

receiving the targeted content from the third-party after the service provider receives data indicating acceptance of the service terms.

2. The method of claim 1, further comprising communicating data related to the collective customer profile information to the third-party before receiving the targeted content from the third-party.

3. The method of claim 2, wherein the data related to the collective customer profile information indicates a number of customers of the service provider whose profile data was used to produce the collective customer profile data.

4. The method of claim 3, wherein the service terms are based at least partially on the number of customers.

5. The method of claim 1, wherein the service terms are based at least partially on a subject matter of the targeted content, whether the service provider or the third-party is to deliver the targeted content, an amount of the targeted content, a duration of the targeted content, one or more communication services required to deliver the targeted content, a number of customers that will receive the targeted content, a transmission time during which the targeted content is to be delivered, a granularity parameter specified in the request, a certainty parameter specified in the request, or any combination thereof.

6. The method of claim 1, further comprising delivering the targeted content to customers whose profile data was used to produce the collective customer profile data.

7. The method of claim 6, wherein the request includes an instruction to deliver the targeted content on behalf of the third-party.

8. The method of claim 6, further comprising sending the targeted content to an Internet Protocol Television (IPTV) delivery system, a short-range messaging service (SMS) delivery system, a voice communication system, a data network delivery system, or any combination thereof.

9. The method of claim 6, wherein the targeted content includes at least two of a visual portion, a text portion, and an audio portion, and wherein the targeted content is delivered by the service provider via at least two of an Internet Protocol Television (IPTV) network, a short-range messaging service (SMS), a voice communication network, and a data network.

10. The method of claim 1, further comprising prompting the third-party to send the targeted content after the service provider receives data indicating acceptance of the service terms.

11. A method of facilitating targeted content delivery, the method comprising:

receiving a request from a third-party to deliver targeted content to a plurality of customers of a service provider, wherein the request includes a plurality of customer profile parameters;

aggregating profile data associated with at least some of the plurality of customers of the service provider to produce collective customer profile information corresponding to the request, wherein the profile data matches at least some of the customer profile parameters;

communicating service terms to the third-party, wherein the service terms are determined for the request based at least partially on a type of the targeted content; and

communicating delivery information to the third-party after the service provider receives data indicating acceptance of the service terms by the third-party, wherein the plurality of customers are accessible to the third-party using the delivery information.

12. The method of claim 11, wherein the service terms include a price and acceptance of the service terms includes a payment of the price.

13. The method of claim 11, further comprising selecting the profile data from stored data indicating particular usages of televisions, telephones, mobile phones, data network interfaces, or any combination thereof, by each of the plurality of customers of the service provider.

14. The method of claim 13, wherein the stored data indicates times of the particular usages.

15. The method of claim 14, wherein the plurality of customer profile parameters includes one or more particular usages of a television, telephone, mobile phone, data network interface, or any combination thereof, during a period of time specified by the third-party, and wherein the collective customer profile information relates to customers of the service provider who have engaged in the particular usages during the specified period of time.

16. The method of claim 11, wherein the targeted content includes advertising content, public service content, emergency alert content, upsell content, sports content, or any combination thereof.

17. The method of claim 11, wherein the third-party is a customer of the service provider and the targeted content includes customer-created content.

18. The method of claim 11, wherein the request indicates that the third-party is to deliver the targeted content to customers whose profile data was used to produce the collective customer profile data.

19. The method of claim 11, further comprising not including profile data of customers that have opted out of receiving targeted content in the aggregated profile data.

20. A method of facilitating delivery of targeted content, the method comprising:

sending data to a content brokering system of a service provider, the data indicating a request to deliver targeted content to a plurality of customers of the service provider, wherein the request includes a plurality of customer profile parameters;

receiving data indicating a number of customers of the service provider whose profile data at least partially matches the plurality of customer profile parameters;

receiving service terms corresponding to the request from the service provider; and

sending the targeted content to the targeted content brokering system for delivery to the customers of the service provider whose profile data at least partially matches the plurality of customer profile parameters.

21. The method of claim 20, further comprising sending data to the service provider broker system indicating acceptance of the service terms, before or substantially concurrent with sending the targeted content.

22. The method of claim 21, wherein the service terms include a service level agreement (SLA) and acceptance of the service terms includes assent to the SLA.

23. The method of claim 22, further comprising receiving the SLA via a graphical user interface (GUI) that includes a selectable acceptance indicator, wherein the data indicating acceptance of the service terms includes data indicating a selection of the acceptance indicator.

24. A system to facilitate delivery of targeted content, the system comprising:

a content brokering engine operable to;

receive a request from a third-party to deliver targeted content to a plurality of customers of a service provider, wherein the request includes a plurality of customer profile parameters;

communicate service terms to the third-party, wherein the service terms are determined for the request based at least partially on a type of the targeted content; and

receive the targeted content from the third-party after the service provider receives data indicating acceptance of the service terms.

25. The system of claim 24, wherein the content brokering engine is operable to send data indicating the request to a service provider pricing system and to receive the service terms from the service provider pricing system, the service terms including a price, a service level agreement (SLA), or a combination thereof.

26. The system of claim 24, wherein the content brokering engine is operable to receive collective customer profile information produced from profile data of at least some of the plurality of customers of the service provider.

27. The system of claim 26, wherein the collective customer profile information is accessible to the content brokering engine at the profile aggregation system and wherein the content brokering system is operable to send data related to the collective customer profile information to the third-party with the service terms.

28. The system of claim 24, wherein the content brokering system is operable to send the targeted content to at least some of the plurality of customers of the service provider via at least one of a plurality of communication service systems of the service provider.

29. A system to facilitate delivery of targeted content, the system comprising:

a profile aggregation system operable to;

receive data from a third-party indicating a request to deliver targeted content to a plurality of customers of a service provider, wherein the request includes a plurality of customer profile parameters;

aggregate profile data associated with at least some of the plurality of customers of the service provider to produce collective customer profile information corresponding to the request, wherein the profile data matches at least some of the customer profile parameters; and

communicate service terms to the third-party, wherein the service terms are determined for the request based at least partially on a type of the targeted content.

30. The system of claim 29, wherein the profile aggregation system is operable to communicate delivery information to the third-party after the service provider receives data indicating acceptance of the service terms by the third-party, and wherein the plurality of customers are accessible to the third-party using the delivery information.

31. The system of claim 29, wherein the profile aggregation system is operable to send data related to the collective customer profile information to a content brokering system before communicating the service terms to the third-party, and wherein the data related to the collective customer profile information is accessible to the third-party via the content brokering system.

32. The system of claim 31, wherein the content brokering system is operable to receive the targeted content from the third-party after the third-party accepts the service terms.

33. The system of claim 29, wherein the service terms are based at least partially on a granularity of at least one of the customer profile parameters, a level of certainty associated with the collective customer profile information, or a combination thereof.

34. The system of claim 29, wherein the profile aggregation system is operable to send data corresponding to the request and the collective customer profile information to a negotiation system and to receive the service terms from the negotiation system.

35. A computer-readable medium including processor-readable instructions adapted to cause a processor to execute a method comprising:

receiving data from a third-party indicating a request to deliver targeted content to a plurality of customers of a service provider, wherein the request includes a plurality of customer profile parameters;

aggregating profile data associated with at least some of the plurality of customers of the service provider to produce collective customer profile information corresponding to the request, wherein the profile data matches at least some of the customer profile parameters; and

communicating service terms to the third-party, wherein the service terms are determined for the request based at least partially on a type of the targeted content.

36. The computer-readable medium of claim 35, further comprising processor-readable instructions adapted to cause the processor to send delivery information to the third-party after the service provider receives data indicating acceptance of the service terms by the third-party, wherein the plurality of customers are accessible to the third-party using the delivery information.

37. The computer-readable medium of claim 35, further comprising processor-readable instructions adapted to cause the processor to gather profile data associated with the plurality of customers, the profile data including data related to particular usages of televisions, telephones, mobile phones, data network interfaces, or any combination thereof, by each of the plurality of customers.

38. The computer-readable medium of claim 35, further comprising processor-readable instructions adapted to cause the processor to gather the profile data associated with the plurality of customers in approximately real-time.

39. The computer-readable medium of claim 35, wherein the service terms include a per customer price, a total price, or a combination thereof.