SYSTEM AND METHOD FOR INCREASING PURCHASE CONVERSION RATES
First Claim
1. A method of increasing the rate at which a customer completes an online purchase comprising:
- providing the customer with an offer to make an online purchase for a purchase price;
providing an incentive offer that is redeemed by the customer when the customer makes the online purchase, the incentive offer being available for a predetermined period of time; and
providing a timer that is visible to the customer that counts the predetermined period of beginning from the time that the customer was provided with the offer,wherein the incentive offer expires when the predetermined period passes.
1 Assignment
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Accused Products
Abstract
A system and method is provided for increasing purchase conversion rates for prospective online buyers of products and services by offering an incentive to encourage a quicker decision to complete the purchase. In those cases when a trial is offered, the present invention incentivizes the prospective buyer to skip the trial and proceed immediately to purchase the product or service being offered. The system includes a timer that is visible to the customer and counts the elapsed time since the offer was made and an offer statement that describes the incentive being offered in order to proceed with the purchase. The timer in turn counts down a time until the incentive offer expires. There may further be a hidden prize offered by the seller, to be won by the potential purchaser if they make the decision to buy at a specific time during the offer period.
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Citations
18 Claims
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1. A method of increasing the rate at which a customer completes an online purchase comprising:
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providing the customer with an offer to make an online purchase for a purchase price; providing an incentive offer that is redeemed by the customer when the customer makes the online purchase, the incentive offer being available for a predetermined period of time; and providing a timer that is visible to the customer that counts the predetermined period of beginning from the time that the customer was provided with the offer, wherein the incentive offer expires when the predetermined period passes. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for increasing the rate at which a customer completes an online purchase comprising:
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an online webpage that provides a customer with an offer to make an online purchase for a purchase price and an incentive offer that is redeemed by the customer when the customer makes the online purchase, the incentive offer being available for a predetermined period of time; and a timer displayed on the online webpage that counts the predetermined period of beginning from the time that the customer was provided with the offer, wherein the incentive offer expires when the predetermined period passes. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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Specification