FLOOR DISPLAY SYSTEMS AND ADDITIONAL DISPLAY SYSTEMS, AND METHODS AND COMPUTER PROGRAM PRODUCTS FOR USING FLOOR DISPLAY SYSTEMS AND ADDITIONAL DISPLAY SYSTEM

• US 20080278408A1
• Filed: 10/30/2007
• Published: 11/13/2008
• Est. Priority Date: 05/04/1999
• Status: Abandoned Application

• Current Assignee: Collin Peel
• Original Assignee: Intellimat, Inc.
• Inventors: Blum, Ronald D., Strickland, David R.
• Application Number:
  US11/928,264
• Publication Number:
  US 20080278408A1
• Time in Patent Office: Days
• US Class Current: 345/1.1
• CPC Class Codes: G09F 19/22 Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
• CPC Class Codes: G09F 19/228 Ground signs, i.e. display signs fixed on the ground
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address

Abstract

Improved display systems, methods, and computer program products for advertising and other content delivery using one or more floor display systems are provided. A floor display system and an elevated horizontal display system, which may be configured on a countertop, may be used and able to communicate with one another. The display systems may be able to send and receive signals between each other and with a network server or configuring device to operate in cooperation with one another and as instructed. Display systems may be configured to interface with customers to obtain information and configured to detect information about customers proximate the display systems and to use the information to provide improved content delivery to the customer.

Claims

1. A system comprising:

a first display system configured to be placed on a floor and comprising an electronic display screen in a plane substantially parallel to the floor, wherein the electronic display screen is configurable to display an electronically modifiable verbal content and an electronically modifiable graphic content; and

a second display system elevated above the floor and comprising an electronic display screen in a plane substantially parallel to the floor, wherein the electronic display screen is configurable to display an electronically modifiable verbal content and an electronically modifiable graphic content.

2. The system of claim 1, wherein the second display system is configured to be supported by and separable from a countertop.

3. The system of claim 2, wherein the second display system is configured to be removably secured to the countertop by at least one of a bolt, hook and loop fasteners, and a suction cup.

4. The system of claim 1, wherein the second display system is integral with a countertop within a recess of the countertop.

5. The system of claim 1, wherein the first electronic display device and second electronic display device are configured to communicate with each other.

6. The system of claim 1, further comprising a third display system, wherein the third display system is in a plane substantially perpendicular to the floor, wherein the third display system is configurable to display an electronically modifiable verbal content and an electronically modifiable graphic content, and wherein at least one of the first and second display systems is configured to communication with the third display system.

7. The system of claim 1, wherein at least one of the display systems comprises a surround.

8. The system of claim 7, wherein the surround is modular and configured to be removably secured to the display system.

9. The system of claim 7, wherein the surround comprises a tapered transition from a top surface of the display system to a surface around the display system.

10. A method, comprising:

providing a first display system on a floor and comprising an electronic display screen in a plane substantially parallel to the floor and configurable to display an electronically modifiable verbal content and an electronically modifiable graphic content;

receiving a first signal at the first display system; and

presenting at least one of an electronically modifiable verbal and an electronically modifiable graphic content on the first display system based at least in part upon the first signal.

11. The method of claim 10, further comprising

detecting an identity device proximate the first display system, wherein detecting an identity device comprises receiving information from the identity device;

receiving a second signal at the first display system indicating the detection of the identity device proximate the first display system and providing the information from the identity device; and

presenting at least one of an electronically modifiable verbal content and an electronically modifiable graphic content on the first display system based at least in part upon the second signal.

12. The method of claim 11, wherein presenting at least one of an electronically modifiable verbal content and an electronically modifiable graphic content on the first display system is based upon both the first and second signals.

13. The method of claim 12, wherein the first signal comprises data related to a first customer including an identification number and at least one of a customer preference associated with the first customer, a desired product of the first customer, and a purchase history of the first customer, wherein the information from the identity device comprises an identification number that matches the identification number, and wherein presenting at least one of an electronically modifiable verbal content and an electronically modifiable graphic content on the first display system is also based upon at least one of the customer preference, the desired product, and the purchase history.

14. The method of claim 12, wherein presenting at least one of an electronically modifiable verbal content and an electronically modifiable graphic content on the first display system is also based upon the current time of day and the location of the first display system.

15. The method of claim 10, further comprising:

providing at second display system comprising an electronic display screen in a plane substantially parallel to the floor and configurable to display an electronically modifiable verbal content and an electronically modifiable graphic content;

sending a second signal from the first display system to the second display system;

receiving the second signal at the second display system; and

presenting at least one of an electronically modifiable verbal content and an electronically modifiable graphic content on the second display system based at least in part upon the second signal.

16. The method of claim 15, further comprising:

sending a third signal from the second display system to the first display system;

receiving the third signal at the first display system; and

presenting at least one of an electronically modifiable verbal content and an electronically modifiable graphic content on the first display system based at least in part upon the third signal.

17. The method of claim 15, further comprising:

detecting an identity device proximate one of the first and second display systems, wherein detecting an identity device comprises receiving information from the identity device;

receiving a third signal at the display system to which the identity device is proximate, the fourth signal indicating the detection of the identity device proximate the display system to which the identity device is proximate and providing the information from the identity device; and

presenting at least one of an electronically modifiable verbal content and an electronically modifiable graphic content on the display system to which the identity device is proximate based at least in part upon the third signal.

18. The method of claim 17, further comprising:

sending a fourth signal from the display system to which the identity device was proximate to the other display system, wherein the fourth signal comprises at least one of the information from the identity device, an indication of the content presented on the display system to which the identity device was proximate when the identity device was detected proximate the display system, an indication of the content presented on the display system to which the identity device was proximate after the identity device was detected proximate the display system, and the location of the display system to which the identity device was proximate;

receiving the fourth signal at the other display system;

detecting the identity device proximate the other display system, wherein detecting the identity device comprises receiving information from the identity device;

receiving a fifth signal at the other display system, the fifth signal indicating the detection of the identity device proximate the other display system and providing the information from the identity device; and

presenting at least one of an electronically modifiable verbal content and an electronically modifiable graphic content on the display system to which the identity device is proximate based at least in part upon the fourth and fifth signals.

19. The method of claim 15, wherein sending the second signal is in response to receiving the first signal.

20. A computer program product comprising a computer-useable medium having control logic stored therein for controlling content presented on a plurality of display systems, the control logic comprising:

a first code for transmitting content to a first display system configured to be placed on a floor and a second display system configured to be elevated above the floor, each display system comprising an electronic display screen in a plane substantially parallel to the floor and configurable to display an electronically modifiable verbal content and an electronically modifiable graphic content, wherein the transmitted content comprises at least one of electronically modifiable verbal content and electronically modifiable graphic content; and

a second code for transmitting instructions to the first display system and the second display system to display the content on the electronic display screen of the respective display system.

21. The computer program product of claim 20, wherein the content transmitted to the first display system is configured for presenting on the floor and the content transmitted to the second display system is configured for presenting above the floor.

22. The computer program product of claim 20, further comprising a third code for transmitting data related to a first customer including an identification number for the customer and at least one of a customer preference associated with the first customer, a desired product of the first customer, and a purchase history of the first customer.

23. The computer program product of claim 22, wherein the instructions to display the content are based upon the data related to the first customer.

24. The computer program product of claim 22, further comprising a forth code for receiving data from at least one of the display systems related to the first customer.

25. The computer program product of claim 20, further comprising a third code for transmitting software code to the first display system and the second display system to be used by the first display system and the second display system to display the content on the electronic display screen of the respective display system.